Momo information flow advertising and advertising formats!

Mobile Internet is in a state of vigorous development. According to relevant data on Internet marketing, various information and social apps have more or less tasted the sweetness of information flow advertising. Selected advertisements on pan-entertainment social platforms have become a general trend. In the era of rapid development of the Internet, it will lead advertising to more young users.

When network speed and equipment are no longer obstacles, users' demand for sharing and consuming video content has gradually increased. Momo information flow advertising, as a new social platform promotion tool, has completed the transformation from a simple location-based social platform to a pan-social and pan-entertainment platform. It is developing rapidly and is still in its bonus period, becoming a competitor that cannot be underestimated in the pan-entertainment social APP.

So, what kind of advertising is more suitable for Momo’s basic characteristics? What other forms of delivery are there? This time, we have summarized several industries and advertising forms to provide you with some data reference.

1. About Momo

Momo is an open location-based mobile social tool. As of now, it has been used by more than 300 million users and has 81.1 million monthly active users. Due to the limitations of social circles, dating apps are becoming more and more popular among the public.

Momo is China's leading LBS advertising social platform

Momo's information flow advertising is similar to social tools such as Sina Fans Channel and Tencent Guangdiantong. It is an information flow advertising product attached to the Momo APP, embedded in Momo's dynamic channel, and displays advertisements when users browse Momo's related channels.

Since Momo ads have only been around for a short time, users will have time to learn about them and will be willing to try them. The click-through rate of ads during this period will also be relatively high, which can be called a bonus period.

Momo audience

Loyalty activity of Momo fans

Currently, Momo settles payments based on CPM prices, which start at 6 yuan, and the current transaction price is approximately between 10 and 12 yuan. When the click-through rate can reach around 4.5%, the cost of a click can basically be controlled at around 0.3 yuan.

Generally speaking, it is much cheaper than other information flow platforms and has a good activation cost.

2. Suitable industries

The biggest feature of Momo's information flow advertising is that the audience is relatively young, willing to try new things, and likes new and popular things.

Its users are like Momo’s classic brand advertisement: “Don’t talk to strangers, don’t do new things, continue to live your normal life, stay in familiar places, meet the same people, don’t try everything, just live like this.”

If your APP targets this group of people, then Momo’s platform should indeed be tried in depth.

1. Marriage and love industry

Since Momo is a social platform, its targets are very precise. It is very suitable for the wedding dress industry and the dating industry to place advertisements on Momo.

2. Gaming Apps

Most of Momo's user base is between 20 and 39 years old, with 86% of male users. They are mainly distributed in relatively developed coastal areas such as Beijing, Shanghai and Guangzhou, which is also suitable for the promotion of game applications.

3. Cosmetic surgery industry

70% of Momo users are high-spending people, who have a high demand for beauty and weight loss. If such industries place advertisements on Momo, the effect will be obvious.

4. Financial Industry

Small loan and credit card products are highly matched with Momo user attributes. Currently, there are many such products on Momo. Kaniu Loan, Rong360 and China Merchants Bank are all long-term major customers.

5. Offline physical stores

"Nearby" is a high-frequency demand of users. When holding activities such as the opening of a new store or month-end promotions, you can use Momo marketing to allow nearby users to learn about this information. This model is very suitable for the promotion of physical stores.

6. E-commerce industry

Given that Momo users love beauty, performance, and have a strong desire to consume, e-commerce, especially beauty and apparel e-commerce, is more suitable for advertising on Momo.

3. Advertising Form

Information flow ads are basically in the form of pictures, texts and videos. The same is true for Momo, which mainly has three types of ads.

1. Icon Ads

It can be used in "People Nearby" and has a native information flow display environment. Advertisements are naturally integrated into the usage context, conveying product information in a good reading experience.

Icon Ads▽

2. Image Ads

Image ads support two different display modes: high-definition large images and three images, which perfectly highlight product features and efficiently convey product information. They are suitable for "Nearby News" and "Follow-Follow".

Image Ads

3. Video Ads

It brings a rich immersive experience. Videos can be watched while being downloaded, showing product information in a more comprehensive and three-dimensional way. This can be achieved in "Nearby News" and "Follow-Follow".

Video Ads

The above is an introduction to Momo’s information flow product. There is still huge room for exploration of the commercial potential of Momo’s information flow, and the pan-entertainment social platform will also become the next explosive growth point for traffic.

Author: Uncle Miao talks about operations

Source: Uncle Miao talks about operations