How does Juliang Qianchuan select products? The influence formula of the huge number of Qianchuan hot-selling products

This article is mainly divided into three aspects: How does Juliang Qianchuan create explosive products? How to choose products? What are the things to pay attention to when selecting products?

The influence formula of hot-selling products

How Juliang Qianchuan creates popular products

First, let’s take a look at the influence formula of the “explosive products” of Juliang Qianchuan’s pictures and texts, so that you can clearly see where the focus of Juliang Qianchuan’s pictures and texts is:

The formula for the influence of a hit product: hit product = 50% product selection + 30% operation + 20% service

1) 50% of the products

With a huge amount of pictures and texts, product selection is very important. Is your product needed by everyone? Or what is the quality of your product and its purpose?

2) 30% of operations

The operation here is what we call massive Qianchuan delivery . The second-class e-commerce basically relies on advertising to bring goods.

3) 20% service

The higher your rating, the higher your praise rate, which will be reflected on your page. If the rate of positive reviews is particularly low, on the one hand, it will affect visitors' desire to place an order with you, and on the other hand, your overall rating of Doudian. Therefore, with the massive Qianchuan delivery now, your service is very important.

These include: your after-sales, your maintenance, your delivery, your logistics, your packaging, etc., all of which will affect visitors' evaluation of you.

Key points of the huge amount of Qianchuan pictures and texts

After reading the "Formula for the Influence of Hot Products", you must be very clear about one thing: if you want to do a good job in promoting products through huge amounts of Qianchuan pictures and texts, the real skills in placement only account for 30%, and more is about product selection and service.

Product selection is a large part of the content of the site, so how does Juleliang Qianchuan select products?

Four directions of product selection

How to select products for Juliang Qianchuan

Friends who don’t know how Juliang Qianchuan selects products can start from the following four directions.

1) New hot products: some products that have just emerged on the market, chase after similar products

2) Potential hot-selling products: Products that have not become popular or explosive in the market, but are considered to have potential

3) Pure new products: Have your own production chain and supply chain, make your own new products, and see if this product is suitable for launch in Qianchuan

4) Old popular products at this node: Products that have performed well in this season in the past can continue to be launched this year

To sum it up in three words: new, unique and special . Starting from these three points and four aspects, you can quickly find a hot product.

Three things to note when selecting products

What should you pay attention to when selecting products in Juliang Qianchuan?

Now that you have learned about how Juliang Qianchuan selects products and the four directions of product selection, let’s take a look at the things to note when selecting products for Juliang Qianchuan.

When selecting products in Juliang Qianchuan, you need to pay attention to the following 3 points:

1. Control costs

The overall sales price of Juliang Qianchuan's products can be roughly divided into three levels: ① low unit price (19.9-69.9 yuan), ② medium unit price (70-149.9 yuan), and high unit price (150-299).

The selling prices of most of Qianchuan's products are concentrated within 199 yuan, and the average order value of popular products is generally around 99 yuan. Of course, if the products are produced by the customers themselves, it is a different matter.

2. Inventory quantity

Products are mainly divided into long-term products and short-term products. The sales cycle of short-term products is generally within 1-3 months, so before the cold start, prepare about 2,000 products. After the product is up and running, you can negotiate the cost or adjust the package price.

For long-term products, they can be put into use for 3-12 months. Before the cold start, prepare a product inventory of about 5,000 pieces. After a huge amount of Qianchuan accounts are sent out, calculate the product cost and plan the product production cycle.

Product Qualification

Including: business license, trademark qualifications, industry qualifications, special qualifications. You need to upload the corresponding information according to the Doudian backend or Qianchuan promotion requirements before you can place it normally.

Summarize

The above is what I shared with you today: how Juliang Qianchuan creates popular products, how to select products, and some considerations in product selection.