The changes of these two products are worth your attention

On the first day of every week, we will monitor and analyze the App Store rankings from the previous week, identify some products with huge changes in rankings, and briefly analyze their recent version changes and related market trends, so that you can find some products worth paying attention to.

Last week, there were two apps whose ranking changes were worth noting: NetEase Wugou Reading and Baidu Maps .

The following is the main text

NetEase Snail Reading

Last week, the overall product ranking of NetEase Wugu Reading changed little, rising 141 places compared to before. However, as a highly-watched product with the title of "produced by NetEase, must be high-quality", the product and related operational achievements during this period cannot be ignored.

Product

NetEase Wuniu Reading updated its version on April 20, the information is as follows:

This version has many highlights:

• Bring the book reviews, book lists , and other high-quality content to the homepage, presenting a new information flow ;
• The “Reading List” and “New Book List” have been added to further help users discover good books.

In addition, on the occasion of World Book Day, NetEase Wugou Reading was recommended on the homepage of the APP Store; and after that, before May 1st, it was again selected as the best APP of April by APPstorre.

Operations

At present, NetEase Wuniu Reading's operations are mainly focused on the following three aspects:

• Create a UGC culture where everyone can post book reviews or book lists. High-quality content will be recommended, allowing ordinary users to become opinion leaders.
• Some self-media took the initiative to recommend this software, and users became "tap water";
• Regular online book clubs guide readers to read books in depth, and the leaders and participating users share their reading experiences. For example, on the upcoming May Fourth Youth Day, NetEase Wugu Reading will team up with Cui Yongyuan's Oral History Research Center to hold a historical themed reading event "China's Past".

This software has been attracting attention from users and the industry since its launch. Sanjieke once published an article titled "NetEase has launched an interesting new product. Here is an intern's complete analysis and conjecture about it", which conducted relevant analysis. The development of NetEase Woniu Reading is just as described at the end of the article "NetEase Woniu Reading Selected as the Best App of April in App Store" published by @China.com :

Although it is called "Snail", the development speed of NetEase Snail Reading cannot be underestimated. The positive reviews from users and the favor of application markets such as the App Store have made this reading product a new star in mobile reading . Its free one-hour model helps readers break down fragmented time into small pieces. The reading content recommends high-quality books to users, and will better build a valuable reading community for all people.

Baidu Map

If we were to say which APP was most popular during the May Day holiday, Baidu Maps would definitely be one of them. It seized on the most obvious pain point of users' travel during holidays: traffic jams, and carried out relevant product updates and operational promotions.

Product

Baidu Maps underwent a major update on April 26:

Operations

On April 25, Baidu Maps joined hands with more than 50 well-known brands to launch the campaign "Just ask if you are afraid! If you are afraid of traffic jams, use Baidu Maps". Brands including Samsung and Lianjia actively participated in it, forming the first wave of traffic climax.

Led by celebrity brands, netizens from all walks of life joined in and started a chain game of topics. So far, the Weibo topic #Just ask you if you are afraid# has reached nearly 20 million views:

In addition, Yang Yang, a famous actor with nearly 30 million fans, became the spokesperson for Baidu Maps. With the help of the celebrity effect, the Weibo post #杨洋代容百度地图# was forwarded nearly 5,000 times. There are also many benefits when opening Baidu Maps. Users can choose Yang Yang's voice for navigation, further enhancing user stickiness.

Data shows that Baidu Maps has a market share of over 70%, ranking first in the industry. The daily navigation mileage reaches 200 million kilometers, and the location service response exceeds 72 billion times. Overall, whether it is product updates or operations to warm up and discuss topics, the main purpose of Baidu Maps is to tell everyone that Baidu Maps has fully entered the era of artificial intelligence .

What we know is that since Lu Qi took office at Baidu, it has begun to increase its investment in artificial intelligence. From this perspective, it is inevitable that Baidu Maps will be connected to artificial intelligence. As @中国新闻网said in the article "Baidu Li Dongmin: Map AI empowers users with greater wisdom":

AI brings three capabilities to the map field:

• First, it enables interaction and experience , from popularization to personalization. Based on the user's own interests, each person has a different interface and content when opening the map, allowing users to enjoy the fun of travel.
• Second, it empowers the overall information architecture . Baidu Maps was the first in the industry to propose the use of panoramic and image recognition to revolutionize the entire map mapping industry. At the same time, it introduced real-time traffic information and user preferences to make the map's information structure more three-dimensional.
• The third is to empower the entire new map ecosystem . Baidu Maps has been committed to building POI ecology, road condition ecology, international ecology, etc. through its own positioning capabilities, computing capabilities, and data processing capabilities, bringing a more shared economy to governments, enterprises, parking lots, and other industries.

Mobile application product promotion service: APP promotion service Qinggua Media advertising

This article was compiled and published by the author @三节课 (Qinggua Media). Please indicate the author information and source when reprinting! Site Map