Are you still operating by relying on content scale to build value?

After establishing a systematic content recognition framework, we need to continuously adjust the content for implementation based on different product features and user needs. What I am sharing today is relatively brief. I hope that you will find it comfortable to read and gain something from it.

About the operational dimension

1. Relying on the scale of content to pile up value is no longer considered excellent content operation. High productivity does not mean that you can get what users want by relying on quantity, and it may even increase the reading cost for users. I hope there will be fewer operators who create online spam.

2. Content that is not operated is difficult to generate value, but poor operation can also damage content that has potential. Operators need to have the vision to discover good content and the potential value of content . Of course, operations are not omnipotent. Even with superb operation skills , the fundamental problems of inherently bad content cannot be changed.

3. Content operation requires planning. Do not let the content be isolated, and do not let irrelevant content distract your attention. Some people always think that they can achieve their goals by just doing one thing, but that is just a "speculative" mentality. If you don't have this luck, then just do a good job in content operation in every link! It is difficult to create good content if you have the mentality of a nouveau riche.

4. Content operation requires strong logic and dialectical thinking . Sometimes the data is climbing, which is not necessarily due to a certain content. Sometimes the data performance is poor, which is not entirely due to a certain content being bad. Look at the relationship between content as a whole, including time, user habits and other factors. Then filter and analyze the factors that affect the value of the content, and then improve them.

5. In the minds of many people, content operation is still equated with editing, copying, pasting and updating. These views will have a certain impact on the work of content operators and may even make people anxious. However, you must have a method of coordination. Since editing and content operation have some similar performances, and you can control the operating methods behind the performances, then you should seize the initiative in this regard and try to do it boldly.

6. Content operation is constantly iterating and optimizing. Based on data changes, user feedback, product conditions, etc., each step is building a more valuable content operation system. Therefore , every step you take carefully is laying the foundation for the next step.

7. Hot spots are difficult to predict, and it is even more difficult to grab a hot spot. But we cannot deny the benefits of hot spots. As long as you try them wholeheartedly every time and follow them with integrity, maybe one day it will really be your turn to "take the stage."

8. If you don’t like an operation method , don’t do it, even if the content is good enough to balance the negative impact of this method. In order to get more people to join the group and attend the class, many people will make some mandatory conditions for sharing to Moments and groups. Although this is sometimes due to pressure from indicators, this method harms the user's social power and the value of the user's circle. Content operation is about increasing value, so don’t operate it in a devaluing way.

9. There are many operation techniques, but you must not forget the original intention of operation and do the operation with your heart, so that you will not be easily affected by the outside bustle or depression and your original intention of operation.

About content dimensions

1. Professionalism is very important. Content operations in every vertical field require professional support . Professionalism does not mean difficult to understand texts. Professionalism can make complexity truly simple, or even interesting. Of course, operations can use some techniques to make it “look very professional”, but this is only superficial. In fact, users can understand at a glance whether it actually has what they want.

2. Many people think that online content is fast-moving, and therefore do not take it seriously . However, online content has its own value and expression, and like many precious contents, it needs to be taken seriously. As long as you put your heart into it, those effects that have been bothering you will gradually get better.

3. The content should have its own viewpoints, personality, and unique value . It should be different from a large amount of homogeneous content and convey truly useful viewpoints to users. It is more useful than frequent updates, fancy content, and deliberately pretentious text.

4. Whether it is content that was imitated , random thoughts that you pieced together yourself, or content that has been constantly revised, don't worry about it! Bring these contents to users for testing. I believe that users' choices will solve the confusion and entanglements encountered in the content selection and production stages.

5. The title is important, the content structure is important, and the form of expression is also important. If a lot of time is spent on a single link and the other links are just completed perfunctorily, the final effect of the content operation will be greatly reduced. Content operation needs to consider the presentation of content in each link, the relationship and efficiency between the content, in order to integrate a relatively satisfactory result.

6. Good products speak for themselves, and in fact, truly good content also speaks for itself . Therefore, there is no need to waste time and energy looking for people who are not the target users and asking them to forward and share. If users think the content is really good, they will actively spread it, and even spread it to target users.

7. Regarding the content, some people like to be concise, some like to tell the story in a leisurely manner, some like to quote others, and some like to create their own original works. There are many different ways to express content and convey value. Some people like and some hate each way, but the most important thing is whether the target users you want to impress like it. The most frightening thing about creating content is taking "what I think" for granted.

8. For most people, the ability to express in words, the beauty of content presentation, etc., require repeated learning and practice to continuously improve.

9. Remember, being able to write does not mean that you can do good content operations, nor does it mean that you can create a valuable self-media . In addition to being confident in your writing, you also need to consider how to make the content you can write valuable to others.

About Career

1. To do a good job in content operation, it is not enough to just do a good job in user analysis. Today's content operation is no longer a problem of individual users, nor is it a problem of user attributes in a single dimension, but rather a value orientation of a group . If you have time, you can read more books related to sociology. This is very helpful for grasping the direction and dimension of the content.

2. In content operation, sometimes you need to think of yourself as a product manager . The process of content polishing is the process of product value polishing. How to make the experience better and how users can solve their needs through content, and changing your thinking to do content operation can break through some limitations of thinking.

3. The work of content operation will continue to change with users and trends, but high-quality content is still valuable, and content with good experience still has high conversion. Good content needs to be accumulated and polished by users, experience, and time. If you don’t change and are not open, you won’t be able to do content operations well. However, if you change too quickly and lack sedimentation, you won’t be able to do content operations well either.

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The author of this article @粉小圆 is compiled and published by (APP Top Promotion). Please indicate the author information and source when reprinting!