How to SEO a website? A plan to increase website rights by 6 per month!

The good or bad ranking of a website is not due to a single reason, but many factors. If calculated based on 100 points, I personally estimate that on-site optimization accounts for about 20 points, so on-site optimization is important to a certain extent, but it does not mean that you will definitely be on the homepage if you do a good job of on-site optimization. ( How to SEO a website? A plan to increase website authority by 6 in one month! )

On-site optimization is not just about optimizing a single place. There are many places that need to be optimized. Of course, a website cannot be over-optimized, otherwise it will easily lead to demotion. The specific details are written in great detail in this article. The details of this article are the on-site optimization plan of this site. In one month, the weight has been increased from 4 to 6, and the traffic keyword ranking is rising every time.

How to SEO a website? A plan to increase website rights by 6 per month!

The figure below shows the data of Webmaster Home for only 10 days. It can be seen that the number of keywords, the number of first pages, and the estimated traffic are all increasing. Of course, the actual traffic is also increasing, and the increase is very fast. How to operate it?

Most websites have three ranking pages: home page, list page, and inner page . These three pages are optimized in different ways: the home page optimizes main words and brand words, the list page optimizes long-tail words expanded from the home page, and the inner page optimizes related words, so every page needs to be optimized in detail.

Robots: When any search engine checks any website, it will check your robots file first. Why? Because this is required by law. Search engines have been sued because of this issue. Many websites do not want to be included in search engines, so search engines must definitely do this well. We can use robots files to block our blank pages and put in site map files.

What is a blank page? In fact, there are a lot of blank pages on corporate websites. For example, pages like “About Us” and “Contact Us” have zero effect on our rankings, because you may use the keyword “About Us”, and users will search for this keyword to come to your website, but will not place an order, so it is not very meaningful. However, the homepage navigation will pass weight to these pages, so we have to block these blank pages.

The second is the site map . As shown in the picture above, many websites will make the site map a hyperlink and put it on the homepage. In fact, the effect is not as good as putting it in the robots file.

Sitemap.xml map file : Different programs have different methods of making website maps. It doesn’t matter if you make website maps in different ways. You can search on Baidu for tools to generate sitemaps online. After generating, transfer the website map to the root directory and submit it to the search engine.
This map tool is launched by Google to help search engines better crawl your new pages. The sitemap file is based on the early robots.txt file protocol, so it works very well with the robots file, which helps search engines to include your internal pages and list pages.

Tdk: Title is still very important. Currently, keyword tags have almost lost their effect, so many websites do not use keyword tags. In fact, the effect is in the title and description. When writing this part, you must remember that it is not the title and description that you write how you want, but the title and description that users want to see!

Usually I write titles like this. The first half of the title is mainly written based on the needs of keywords. The main word plus the needs are combined into a simple sentence, followed by a bracket. The content in the brackets is mostly clickbait, which attracts users to click. Friends who have a little knowledge of writing should be very clear about this. The final title result is that the keyword requirements are met and there is also something to attract users to click. For example, the title of this article "Reaching Weight 6 in One Month" should be very attractive to SEOERs. The description part is similar to the title writing method. It is very important not to pile up keywords.

canonical tag: This tag is very important. Currently, most websites are pseudo-static, which means that pseudo-static URLs can be opened at the same time as dynamic URLs. So the question is, which one is the important page? Then this title tells the search engine which URL is the main one of the two repeated pages. You can open the source code of the webpage of this article and you can see that there is such a tag at the top that tells the search engine.

Nofollow tag: The next step is the navigation at the top of the website. We have to add nofollow tags to some of the navigation because, as mentioned earlier, there are blank pages for contacting us and about us on the navigation, so we have to use the nodollow tag to block it. This tag tells the search engine that this hyperlink is only placed on our website but does not pass on weight. Of course, this tag is used in many other places, such as external links.
Main body: You may not understand why websites with more text rank better than websites with more pictures. In fact, the main reason is that search engines cannot recognize the content in pictures, and most websites have advertising pictures on the first screen, such as the one below.

Without saying a word, the first screen has no content but only advertisements. It's not that the search engine doesn't like your website, but that the users don't like your website. If users don't like it, then how can the search engine like it? Therefore, we have to provide valuable content on the first screen. Even if it is an advertisement, we have to provide valuable advertisements.

Bottom: Most of the bottom is used to place friendly links or labels and other content that is not of much value but has to be placed. In fact, this is a good choice. Friendly links are helpful for ranking, but if you are adding labels, it is not recommended to stack too many keywords.

For example, at the bottom above, adding a hyperlink to a keyword and linking it to the homepage can easily lead to over-optimization of the website. Of course, if there are not too many keywords piled up in the content, it will hardly be a problem.
Plug-ins: For SEO optimization of a website, the editor recommends several essential on-site optimization plug-ins. These plug-ins can help you improve the inclusion and ranking of your website.

The picture above is a piece of automatically pushed JS . This JS is pushed by Baidu Webmaster Platform. As long as someone opens this new page, it will be submitted once. It is very convenient to use.

The picture above is a JS launched by Baidu Xiongzhanghao for rendering search results pages. Simply put, why do other people’s articles have a picture? In fact, this tool can help do it.

The above picture is a plug-in for Baidu Statistics . If you are in a formal industry or doing white hat SEO optimization, then it is recommended to use Baidu Statistics. If you are in a gray industry or doing black hat SEO, then do not use any JS from Baidu. Baidu Statistics is free of charge. Its purpose is to better grasp the data of a website. Therefore, black hat SEO using Baidu Statistics can be easily detected by search engines and eventually the site will be blocked.

Breadcrumb navigation: Breadcrumb navigation is usually near the title of the article, which allows users to quickly see where they are on the website. It also allows users to better understand your website columns and homepage.

For users , this breadcrumb navigation is to improve the user experience. For search engines, it is also a very good way to transfer weight.

Retain users : Finally, articles alone cannot retain users, so we have to use some means to retain users and make users like your website. For example, some people use related articles to retain users, some use internal links to retain users, and some use the previous and next articles to retain users, etc. Based on the similarity of the websites, we can design the best solution by ourselves.

Internal links and related articles : Someone once posted a vote on the Baidu webmaster platform. The topic was what methods everyone used when the website keywords were not up to par. The most common method was to use related articles as internal links to improve the homepage ranking, and the second most common method was to use click tools. The least common method was to post external links. Using click tools is a means of cheating, so posting related articles as internal links is the best way to achieve the desired effect. However, the number of people who participated in the vote was about 500 people.

Summary: There is no doubt that this is a complete white hat SEO optimization plan. If you can really optimize the internal pages according to this standard, on a monthly basis, it will be absolutely no problem to achieve a weight of 4 in the second month.