What is the release time period of Tik Tok? The right time to post Tik Tok works

Is the release time important when playing Tik Tok? Is it not important? Is it important? Of course it is very important. Only when we know what time our fans like to watch can we post during the time period they are paying attention to, so that the chance of being seen will be greater. So what are the time periods for Douyin to release? Let’s take a look at this article shared by Dongguan editor Feng Chao .

We not only need to figure out what is the prime time, but also combine it with the usage habits of our target users.

Let’s first talk about the “recognized” golden release time.

In the TikTok circle, the most widely circulated golden release time can be summarized in four words: "four o'clock and two days."

The so-called four points: refers to Monday to Friday

7-9 am (most people just wake up at this time, so they watch Douyin to wake up, or watch Douyin to see if there is anything interesting on the way to work)

12-13 noon (After a busy morning at work or school, I finally have a break. I take advantage of the lunch break to quickly check Douyin to see if my favorite guys and girls have updated.)

16:00-18:00 p.m. (This time is mainly for those who work in the office. At 4:00 p.m. or 5:00 p.m., the work at hand is basically done. There is time to relax by browsing Tik Tok and wait for the end of get off work)

Around 9 p.m. (after finishing get out of class or get off work, I can finally relax in bed)

As for the two days: it mainly refers to the rest time on Saturday and Sunday.

Nowadays, people are more at home, preferring to lie in bed leisurely, thinking about nothing, except watching TV series, playing games and watching Tik Tok)

Four o'clock and two days can be said to almost cover the peak period of mainstream users staying on TikTok. No wonder it is recognized as the golden time for releasing TikTok content.

2. The best time to publish in the eyes of experienced users

In the eyes of Douyin veterans, compared to time, they pay more attention to the creation and polishing of content.

However, based on the choice of release time, we can roughly divide them into four categories:

1. Choose a fixed time to publish

Many Douyin accounts actually don’t care about the so-called best or optimal time. They find a fixed time and post at this time every day.

One benefit of doing this is that it can cultivate fan loyalty. As long as your content is good, they will wait for you at this time every day.

2. Release based on hot topics

Some accounts do not have fixed time points. They often quickly create content that suits their own tone as soon as a hot topic arises, and publish it "while it's hot" to attract fans and gain exposure.

3. Release at different times

Currently, many big accounts concentrate their publishing time between 16:00 and 20:00 in the afternoon. We can find the reason from the active time distribution of Tik Tok users.

From 16:00 in the afternoon to the early morning, there is a period of high user activity and a greater demand for relaxation and entertainment.

High-quality content in this range can get instant feedback from users with precise tags, and has a greater chance of becoming popular.

It is precisely for this reason that a large amount of new content has emerged.

You should know that there is an upper limit to the number of active users of Tik Tok. For example, if the recommendation volume is 10 million, and there are 10 good works pushed by the system at the same time, compared to 100 good works being pushed by the system at the same time, the former can obviously get more exposure.

Therefore, many veterans choose to release content at off-peak times, one to half an hour earlier or later, when there are not many works, in order to get better data for their content, or to enter a larger recommendation pool.

4. No specific rules, free release

If you use Tik Tok for a long time, you will find many interesting people.

There is an account with millions of followers. He tried it at all times, from 1 a.m. to 7 a.m., and the data of his works at night were actually better than those posted during the day.

Regarding the release time, I would like to mention a few key points.

1. Check the release time of large-size products of the same type

On Douyin, the reasons why an account fails to succeed vary greatly, but for successful accounts, we can find similarities in many places.

The reason why other large accounts of the same type are successful is that, in addition to entering the market earlier, having better content and better copywriting, their release time is also worth learning from and referring to.

During the time periods when their popular content is more concentrated, the feedback from users with the same type of tags will definitely be higher.

So for new accounts, you should follow first, and then choose to release at off-peak times.

2. Look at the usage time of the account’s mainstream user group

In addition to referring to similar large accounts, we also need to decide the time to publish our works based on the mainstream user usage scenarios of our own products, services, and tags. for example:

Those who teach fitness should try to avoid working hours;

To help with hypnosis, try not to choose daytime;

Take food accounts for example, in what situations do users generally watch your content? Before eating (cooking), after 10 p.m., and on the way to and from get off work... You can only bring interaction in specific scenarios, and the higher the interaction rate, the easier it is to become popular.

3. Always pay attention to "hot topics and hot searches" as soon as they occur

Hot spots, hot searches, and platform activities are all entry points that can bring a lot of exposure.

When posting content, find the "instant hot spots" that suit your own performance and follow up quickly to gain fans' attention as soon as possible before a large number of hot content emerges on the platform.

Finally, let’s go back to the user’s perspective. You can actually see hot-selling products at any time by browsing Douyin. As for which time is more suitable, you need to rely on your own exploration and practice. Combined with what the editor said above, I believe you can quickly find the right time for you.

This concludes this article about the Douyin release time period and the correct time to release Douyin works. For more relevant Douyin release time content, please search Dongguan Feng Chao’s previous articles or continue to browse the related articles below. I hope everyone will support Dongguan Feng Chao in the future!