[Original] Free promotion of APP with zero budget in the early stage, just do these 17 points!

Preface:

I have been working for several years. I used to be a technical person. I have developed small games , systems, and hundreds of websites. As I couldn’t bear the long-term overtime work, I finally chose the path of marketing . I often write copywriting , but this is the first time I write something publicly, so it can be considered my debut work. I haven't written a good article for a long time. My friends at Top Promotion have been looking forward to it for a long time. Asong happened to have some time to sort out some small useful tips to share with you. I hope it will be helpful to those who are just starting to get involved in APP promotion and operation .

Of course, there is more to APP promotion than just this work. Here I have only written about some of the work that can be done in the early stage. I will share it with you when I have time after the later advertising . You can also follow the WeChat account: appganhuo and we can communicate, learn and grow together. This article is original by Top Promotion Asong and any reproduction without his permission is prohibited!

In the first stage, we will increase the channel volume:

1. Channel packages are available on major channels:

1.1 Apple channels: App Store, 91 Assistant , Syncios , Kuaiyong, Gaoqu, PP Assistant , iTools, Apple Garden, XY Apple Assistant, Limited Time Free Collection , Aisi Assistant, Limited Time Free Collection, etc.

1.2 Android channels : Baidu, 360, Xiaomi, App Store , Wandoujia , 91 Assistant, Android Market , OPPO, Le Store, Huawei Zhihui Cloud, Meizu, App Store and other major channels.

1.3 All channels that can be used for listing are used.

2. Android major channel platform to increase the basic volume:

Baidu Assistant, 360 Assistant, Xiaomi Store, Wandoujia, App Store, 91 Assistant, Android Market.

3. Channel ranking optimization:

Optimize software introductions, titles, and labels for major channels.

4. Download entrances are provided for WeChat, Weibo, PC and WAP versions.

5. Application for channel activities:

Apply for first launch activities on major channels and activity positions at time nodes.

6. Application for recommendation through third-party platform channels:

Such as: the most beautiful applications, daily applications, daily recommendations, etc.

7. Encyclopedia entries:

7.1 Creation and updating of encyclopedia entries in various channels APP version.

7.2 Mainstream encyclopedias: Baidu Encyclopedia, 360 Encyclopedia, Sogou Encyclopedia, Hudong Encyclopedia

8. Version iteration update:

8.1 Updating the app once a month can bring in some channel volume.

9. Mobile exclusive download page:

9.1 Download landing page of H5 page .

9.2 The landing page when entering the download page from other platforms.

10. Sharing within the application:

10.1 When sharing internal content of the application to WeChat, Weibo, QQ, Space and other carriers, users need to be reminded to download.

10.2 Add good content within the app and share it on various social channels continuously.

10.3 This is a considerable application download portal that can increase the download volume significantly.

The second stage is to increase marketing volume:

1. H5 page:

1.1 Prepare material pictures and copywriting that are similar to the APP content positioning in the early stage.

1.2 Post at least one set of H5 activity pages every month, and the nature of each set is different.

1.3H5 pages are mainly disseminated through WeChat. In the early stage, they are disseminated using own resources. If the response is good, you can find a big account to forward and promote it.

2. Soft article marketing:

2.1 Various channels Technology channels: Tencent, Sohu, Sina, Phoenix heavy portals. Technology site soft articles: 36Kr , Titanium Media, Huxiu.com, etc.

2.2 At least 2 soft articles are required every month.

3. WeChat and Weibo:

3.1 Existing resources: Content is published at the bottom of the WeChat subscription account and promoted on the H5 page.

3.2 Weibo Topic Club, publish seasonal topics and invite Weibo friends to participate.

3.3 Weibo Nine-Grid is seeking cooperation in APP resource integration.

4. Internal activities:

4.1 There are long-term marketing activities within the application.

4.2 In the early stage, giving points through the lucky draw wheel is one of the things I want to do, and there can be more and better activities in the later stage.

4.3 In-app activities are used to bring in new activations and increase daily active users.

5. Find similar applications for cooperation:

5.1 Find user groups similar to ours to cooperate with and integrate resources.

5.2 Integrate several applications, which can be in the form of H5, WeChat, Weibo or other forms.

5.3 The purpose is to increase brand exposure, increase new activations, and leverage the resources of various companies for joint promotion.

6. Seasonal hot spots:

6.1 There are various festivals in a year, and everyone should prepare resources one month before the festival.

6.2 Use different promotional methods based on the needs of the application user groups.

7. Application video:

7.1 Make special videos to promote application features.

7.2 Upload to major video websites, or find video site experts to publish it.

7.3 Achieve brand exposure and publicity, which can bring downloads to the application channel .

The above contents are only some small tasks for the preliminary promotion, not the complete content of APP promotion. Top Promotion Asong will share good articles with you from time to time when he has time. To be continued!