APP promotion methods: 10 methods to effectively increase APP download and registration rate!

On my first day at work in 2019, I was assigned new work content and started working on an APP project. The first core indicator was the download and registration rate. In less than 5 months, I increased the download and registration rate of the two APPs from 13% to more than 25%!

Since I didn’t know much about APP projects before,

The first thing is to understand the overall project situation of the APP , including the download volume, registration volume, core functions, registration process, release status, data status, etc. in the first three months;

The second thing is to communicate the project goals with each contact person to ensure that everyone is working together;

The third thing is to maintain a version iteration every 2-3 weeks , try to take small steps and run fast, and keep trying and making mistakes!

The download volume is the responsibility of my colleagues in the channel. Since I cannot control the download volume and quality myself, my only goal is to increase the registration volume.

First of all, ensure that the registration process is smooth and the threshold is low. In addition, find ways to increase the number of registration entrances. Finally, consider bringing in more registrations from outside!

After clarifying the general direction, we need to break down specific projects, refine work items, determine priorities, and then start taking action.

Specific matters can be divided into five major parts, with the following priorities:

a. The registration process of the APP, each operation, button and prompt copy must be taken into consideration.

b. Add an entry in a prominent location on the APP to guide users to jump to the registration page, function page, and activity page, making it easier to guide users to register later.

c. Add a registration entrance to the core functions, and you need to register and log in to view them.

d. Add sharing entrances, such as information and videos can be shared to WeChat or Moments, and can be viewed for free when opened in WeChat, and registration is guided on the page.

e. Set thresholds when planning APP activities, and registration and login are required to participate in the activities.

According to the priority, first experience and sort out the registration process of your own APP, then collect the registration processes of 5-8 competitors and 3-5 mainstream APPs on the market, find out the differences and what you can learn from! Finally, it is confirmed that the registration rate can be improved from the following 10 aspects.

1. Registration login page

Start the APP and the registration/login page will pop up first. You can click Close in the upper right corner and enter your mobile phone number to complete the registration. It is best to log in with the default mobile phone verification code (passwords are easy to forget). A 4-digit verification code is better than a 6-digit verification code. The verification code you enter must support automatic jump to login!

The registration page prompts that after registration, you can get XX new member gift package to increase the number of registrations. Coupons and online courses can be given away. Here are the prototypes of the two APP registration pages for your reference.

2. Startup Page

The startup page is the face of the app and can be seen every time it is started. This position is crucial and needs to be optimized. Add buttons to guide clicks. It is best to use animated images to increase the desire to click!

3. New user pop-up window and activity pop-up window

The new user pop-up window is a pop-up window that pops up after the user installs and opens it for the first time. It is similar to a new user gift package. New users can click to receive it and the money will be credited to their account after registration.

The event pop-up window is a pop-up window that will only pop up when there is a promotion activity. You can set the interval for it to be displayed.

Both can be used to guide clicks and increase registrations, but event pop-ups are mostly used for event exposure with the aim of amplifying the event effect.

It is best to place the pop-up window closing button for new members and activities in the upper right corner, so it is not convenient to close it manually!

By doing the above 10 points, you can also improve the download and registration rate of your APP. Each area has a lot of room for optimization and improvement. At the same time, you should pay attention to the embedding points and data, and adjust your optimization direction according to the data to ensure that every change will have a good result.

Related reading:

1. APP promotion and operation: How to maximize the effect of your activities?

2. APP promotion planning: 60,000 paying users increased within 7 days of beta testing!

3. APP promotion activities: How to plan a screen-sweeping event?

4. A complete list of APP promotion methods in 2019, take it and don’t thank me!

5. How to carry out APP promotion and marketing? What are the common methods?

6. APP promotion case: How to go from 0 to millions of users?

Author: Internet Operations School Source: Internet Operations School