Tik Tok Marketing Tips: Comprehensively Understand the Star Map Platform!

What is Star Chart Platform?

In September 2017, the Douyin platform officially opened up to commercial cooperation. In less than a year, brand owners have reached numerous order transactions with influencers/celebrity. More and more users are creating, communicating and recording their beautiful lives here . The marketing value behind massive users, content and traffic is favored by brand owners, and the number of customized video collaborations is also increasing. The launch of the "Star Chart Platform" is precisely to efficiently manage the transaction process, standardize the transaction process, and help all parties involved in the transaction avoid transaction risks.

The Star Map platform is a promotion and order-taking platform officially launched by Douyin. The platform integrates intelligent transactions and management. Its main function is to facilitate video advertising transaction services between customers and influencers/celebrity and collect fees from them.

Functions of Star Chart Platform

The Star Map platform can realize functions such as order transactions, talent management, project analysis, task quotation, data services, etc. On the basis of the guarantee of the official platform, it can achieve the connection and communication between all parties in the content transaction process.

The Star Map platform will intelligently locate the recent popular video themes and influencers on Douyin, provide influencer information and fan data, and intelligently integrate the categories of short videos that various influencers are good at shooting, making it easier for customers to pick spokespersons more quickly based on their needs .

What are the benefits of the Star Chart platform?

The Star Chart platform provides customers with new marketing channels, making marketing easier . The huge traffic pool of Tik Tok short videos provides an important foundation for the Star Map platform to attract high-quality customers. The unique characteristics of the platform also provide favorable conditions for the development of the Star Map platform itself.

In order to ensure the quality and efficient reach of the content, the Star Map platform also has strict controls throughout the entire process from the creator to the creation. MCN companies or celebrities/influencers can accept orders on the platform after meeting certain conditions and passing identity, account name and other information review. The videos they create will be reviewed and controlled by the professional team of the Star Map platform.

The Star Map platform will also provide creative diagnosis and optimization services throughout the transaction process , ensuring that while continuously outputting native, high-quality videos, the user experience of the Douyin platform is maximized.

Play with star maps

Expert gameplay

Brand owners select influencers for content transactions based on the style of their previous videos, their expertise, and the content of their videos, in order to better promote their products.

Traffic gameplay

Different types of short video influencers have fan groups with different positioning. The platform can intelligently integrate the interactive traffic between influencers and fans, and locate short video influencers with highly loyal, highly interested, and highly engaged fan groups for customers to choose from .

Marketing strategy

The Star Map platform will match different goals according to the needs of brand owners, such as new product launches, brand activities, node promotions, etc., to help brands complete three-dimensional marketing.

Excellent Cases

Promote products by promoting products: Through personal reviews by influencers and other methods, highlight the brand selling points and attract viewers to directly click on the jump page to place an order. Some hot-selling items can boost store traffic and attract more consumers.

Creative Challenge: Cooperate with mini-games to jointly create a new marketing model, guide brand information, trigger social topics, and attract more traffic.

Scene interpretation: Use the plot to highlight the brand selling points, bring the audience closer to the creators, and enhance interaction.

The launch of the Star Map platform is an exploratory attempt by Douyin to empower brand owners and video creators. Douyin hopes to better protect the rights and interests of multiple parties through the establishment of the Star Map platform, and realize the co-creation of value among users, celebrities/influencers, MCNs and brand owners.

In the future, the Star Map platform will continue to iterate, optimize product functions, and continuously improve service processes .

Author: Massive Engine Merchant Classroom

Source: ByteDance Merchant Classroom