Chenzhou SEO training: A brief analysis of some problems encountered in foreign trade website optimization

The purpose of optimizing a foreign trade website is to make it more user-friendly and to improve its ranking in search engines. However, not only domestic websites, but also foreign trade websites need to be built and optimized. However, these websites face different search engines and customers, which makes many foreign trade search engine optimization personnel very distressed. If you want to optimize foreign trade websites better, what aspects should you pay attention to?

Chenzhou SEO training: A brief analysis of some problems encountered in foreign trade website optimization

Search engines have different judgments on weights. When updating foreign trade websites, they need to pay attention to the fact that the search engines they face have different proportions in allocating weights to the websites. Therefore, when creating a website, it is necessary to allocate website optimization work according to the search engine's allocation of website creation weights.

Although domestic search engines are now very aggressive towards friendly links, Google still gives them a high weight. However, it is relatively difficult for foreign trade websites to make friendly links, so you can create more external links. However, these external links are not junk external links. Anchor text external links are a good choice, and it is better to have fewer external links than to have too many.

It is a time bomb for foreign trade websites to create a station cluster. Nowadays, since foreign trade websites do not know too many other foreign websites, and Google gives a large weight to friendly links in its judgment of websites, many foreign trade websites choose to create a station cluster. However, Google has a high degree of recognition of station clusters. Therefore, if a foreign trade website wants to create a station cluster, it must first be noted that the IPs used in the station cluster are all independent IPs, and the IPs used are staggered. The website links are carried out using both page links and website links, and the keywords must also be staggered.