What are the factors that affect keyword quality in SEM bidding?

When it comes to the factors that can affect keyword quality, there are factors big and small. Let's talk about the main ones. What are the factors that affect keyword quality in SEM bidding? This is Dongguan SEM editor Feng Chao's humble opinion. If you have any additions, please post them so that we can learn from each other.

What are the factors that affect keyword quality in SEM bidding?

1. Account performance (account consumption performance, previous quality performance);
2. Account construction (unreasonable or unclear account construction will affect the writing of creative ideas and the placement of access URLs, which is undoubtedly a point);
3. Creativity (I won’t say much about this, it is one of the important factors.);
4. Visit URL (keyword visit URL, creative visit URL, these pages are related to the relevance of keywords and corresponding creatives.);
5. Click-through rate (This aspect also has a huge impact on quality, and many people may ignore this point. Low click-through rate means: high display, low click. How can the quality of such keywords be good? However, if the same plan is copied and the region is changed, the quality will be different. Personal analysis is related to the heat of competition! You can also try it yourself.);
6. The keyword itself (anyone who has been bidding for a while should know that some keywords have poor quality no matter how creative they are or how they change the URL. If you ask your peers, they will all be 2 stars or 3 stars, but they cannot be listed on the left. However, such keywords are a minority);