How to promote WeChat public accounts and increase followers!

The most troublesome thing about operating a WeChat public account is to increase fans . No matter what the purpose of establishing a WeChat public account is, fans are definitely the foundation. No matter how frequently and how well you update your content, it will be in vain if there are no fans reading it. Since WeChat has made the number of readers public, fans have become even more important. Of course, we are talking about real fans here.

Some of the techniques for increasing followers currently circulating on the Internet are all the same. Many methods are very old or not very practical, and some are even outdated. Then I will share with you some thinking skills for increasing followers of WeChat public accounts based on my own experience. These methods may make some people disdain, but they may also make some people suddenly enlightened. Whether they are helpful to you or not, it is my sincere wish. Maybe you can use these thinking skills to draw inferences about other situations.

1. Resource temptation method

1. Share some attractive resources. The resources must be tempting to attract others to pay attention and download them, such as the latest blockbuster seeds, novel e-book packages, photography skills tutorials, professional materials in various industries, etc. This method can not only attract fans, but more importantly, it can discover accurate fans.

2. After collecting the resources, you need to organize, summarize and describe them. It is best to be in a field that you are familiar with. For example, if you can make movie seeds or quickly obtain scarce seeds, then you can share the latest blockbuster seeds or the colorful ones. After sharing, it will attract many people (male fans will increase their fans the fastest), and the same goes for others.

3. After all the previous work is done, the following is the most important thing. The resource files you share should not be shared for free, but you should set up some obstacles, that is, set a decompression password for the resource files. If fans want to obtain the decompression password after downloading the resources, they must follow your public WeChat account (of course, they must set up automatic reply with keywords in the public WeChat account in advance). As shown below:

Don’t ask me where to find resources or where to distribute them. I suggest you do what you are familiar with. There are a large number of potential people in every industry and every subcategory, and there are always people who are eager for resources.

2. Curiosity-driven approach

This method is to collect some interesting IQ questions, reasoning questions, test questions, etc. on the Internet. When collecting topics, you must reasonably leave the most important answers or analysis, and make people have a strong desire to know the answers, so as to guide potential fans to follow our public WeChat. The following are two case studies:

Although this method is a bit rogue, it can still increase the number of followers significantly. This is just to provide a way of thinking. If you follow this routine carefully, I believe it will not be difficult to increase your followers.

At first, I was also a newbie in WeChat public accounts. I thought that as long as I wrote articles seriously, I could easily get over 100,000 followers, increase my followers by thousands at a time, get promoted and get a salary increase, and reach the peak of my life... But in fact, the value of copywriting can only be reflected with the help of resources.

There are too many public accounts at present. According to statistics, there are 12 million public accounts, but only 10% of them receive attention. In other words, 90% of the public accounts are doomed. Although they exist, they have no influence at all.

If you don’t want to be one of the 90%, you must work hard to stand out in terms of creativity and resources and join the 10%. So, how can we quickly build an influential WeChat public account (perhaps with 50,000 followers)?

Before you do this, help your official account to increase its conversion rate :

Many public accounts die before they even start operating. Because 90% of public accounts are mediocre and have no unique value propositions, they are treated as air by fans, who either unfollow them or never click on them. In order to increase conversion rates right from the start, you need to come up with an interesting value proposition. The core goal is to provide useful information to your customers.

Therefore, the positioning of your official account must be unique and novel.

For example, if you are in the jewelry business, you can create a public account that specializes in exposing the dark side of jewelry. The content specifically exposes various jewelry scandals, coffin cart beads, fake gambling and stone cutting, etc. This kind of content itself is insider-type, which is very consistent with people's desire to be curious and know secrets...so the conversion rate will be much higher than general jewelry articles.

For example, if you run a workplace WeChat public account, you can teach workplace skills and promote job-hopping opportunities... The content is about how to change jobs and how to choose a boss, and then promote a few high-quality job-hopping information every week...

This type of content is better than general workplace public accounts in that it is more functional and can provide job-hopping information. Therefore, professionals will definitely not cancel their subscriptions once they follow it, and the opening rate is extremely high, so you will always be highly followed...

When doing this, pay attention to resource integration. Because your positioning and thinking are very unique, the conversion rate will not be low. So as long as you put a little more effort into resources, you can accumulate 50,000 fans in a short time.

Free resources:

When your official account is still in the model exploration stage, you can start with some free resources to explore your traffic model:

1. Draw traffic from social platforms

There are groups of precise people gathered on social platforms, such as Douban , Tieba , Tianya , and Zhihu. As long as your content is substantial , you will stand out.

It is recommended to use the serial post format, or the question-and-answer format, so that each question and answer is posted at the top of the post. Put the content of the official account in the signature, and you can use some tests or content to attract traffic.

2. Draining fish from other people’s ponds

In addition to online social platforms, QQ groups and WeChat groups are also accurate traffic pools.

As long as you are a sociable person, help others solve problems in the group and be active, you can invite people to your official account after you get familiar with the group. It is not a problem to invite several people a day.

Paid resources:

There is no doubt that paid resources have the most direct effect, but it is recommended that you use them when you have a certain amount of content and your number of fans reaches a certain level > 2000. This is because only when your value proposition is polished to be attractive enough and the content is sufficient, will the conversion rate be better and the money spent be more worthwhile.

Common payment methods:

1. Accurate traffic diversion

Using wifi can help you accurately attract customers. Whether you want rich people, white-collar workers or students, you can find the corresponding group of people.

2. Forwarding in real person’s circle of friends

You can ask real WeChat users to help forward your content to maximize its exposure. Because the price is very low (40 yuan/100 people), many people use it, but it requires high creativity.

3. Forum/blog viral promotion

When your model is relatively clear and the effect has been tested well, it is recommended to use forum promotion to publish information in batches on multiple forums, and your effect will naturally increase in batches.

Only when your creativity and resources are in place, the number of users will grow exponentially. If you have any questions, please leave a comment!

Source: Zhihu