After interviewing 200 bidders, I summarized this detailed bidding promotion interview guide

March is here again, and spring recruitment is in its golden period. If you are preparing to change jobs, do you also have this feeling: the recruitment market seems to have an infinite number of jobs, but why do all roads not lead to Rome?

I can't help but think of the lyrics "I am a tiny little bird, I can't fly high~"

As a small bidder, how can I find a suitable bidding promotion position?

What should I do if I fail the interview for the bidding promotion job I like? I am so anxious.

Don’t worry, finding a job is also a learning process. The editor has prepared a detailed guide for you: Bidder Interview Guide. Let’s take a look at what preparations you need to make if you want to find a good bidding promotion job.

What is the most important thing to find a good job? Of course, it is: resume writing, pre-interview preparation, and interview skills! The following editor will help you analyze from these three dimensions and tell you what specific preparations you need.

Bidder Interview: Resume Writing

1. Personal information:

Highlight personal abilities and personal experience, and be sure to stick to recruitment requirements

When it comes to personal information in a resume for bidding promotion, there is no need to say much about basic information such as age, contact number, job search intention, etc. Let's focus on "how to introduce yourself in one sentence." This is equivalent to a self-summary of the job seeker. Here are some ideas for writing resume personal information for your reference:

Outstanding personal experience: N years of bidding promotion experience

Highlighting the company's halo: Baidu's youngest bidding promotion specialist

Highlight your own capabilities: The bidding promotion account has a daily profit of xxx yuan (directly reflected in the results)

Highlight the recognition of the work: the core of bidding promotion is xxx

2. Educational experience:

Usually, just write it down as it is.

The content of the resume can include: length of education, graduation school, degree, major studied

3. Work experience:

To highlight your own value, don't be stereotyped, but be specific with numbers.

When writing a resume, write your work experience in reverse chronological order, writing one work experience per year on average. Don't write too much, and make sure there is a progressive relationship to show that your abilities have improved. There is less experience that is not related to bidding promotion.

When writing about your experience in bidding promotion, you should write like a convincing copy, with the first half attracting and the second half converting, for example:

2.19.7-Present, Bidding Promotion Supervisor

1. Set bidding promotion budget and goals every month, with an overall completion rate of 130%

2. Reasonably arrange the work of bidders and SEO specialists to help them complete various tasks

3. Provide skills training to subordinates regularly, and the overall skills of employees have been greatly improved.

4. Assist bidders to formulate bidding promotion account strategies, and increase bidding promotion effects by 150%

5. Through data analysis, find the dimensions with higher bidding promotion costs and reduce invalid traffic by 20%

4. Personal ability

The content of this resume includes personal skills, self-introduction, interests and hobbies, etc. Personal skills mainly refer to previous learning and accumulation. The writing of self-introduction and interests and hobbies can be said to be the splitting and reorganization of qualifications.

Finally, remember that the ultimate goal of writing a resume is to get an interview opportunity, so you need to write it based on the company's requirements and your own situation.

Bidder interview preparation

1. Learn about the company you are interviewing with in advance

Understand the visitor audience of the company/product website and provide your own bidding promotion strategy and optimization suggestions.

2. Pay attention to your appearance

Bidders should pay attention to their interview image during the interview. They don’t need to be so exquisite as to walk on the red carpet, but they still need to be clean and tidy, and their appearance should make people feel comfortable. Don't look sloppy, wearing shorts and having a beard, or you might be eliminated at first glance.

3. Create a mind map

This is generally aimed at positions above director and manager. If you are just looking for a job as a bidder, you can learn about the landing pages, creativity and rankings of the interview company or its products in advance. If you want to find a bidding promotion job you like, you can also prepare a mind map.

4. Listen to the questions carefully, talk less and listen more

When answering questions in an interview, be sure to listen carefully to the interviewer's questions and do not answer incorrectly. When you encounter something you don't understand, don't talk nonsense. Just make it clear that although you don't understand, you will learn.

5. Be prepared to introduce yourself

The self-introduction is the self-introduction in your resume. You must be familiar with it. The interviewer will ask questions about it. Just prepare the answers.

Bidder Interview Tips

The bidder interview is generally divided into two parts: the personnel interview and the supervisor interview (there may also be a written test before the supervisor interview). The interview strategies will of course be different depending on the interviewer.

1. Personnel interview

Features: No technical knowledge, just look at the match between the interviewer and the position

Interview Tips:

01. Introduce yourself and make HR feel that you are highly consistent with the requirements of this position;

02. Reason for leaving: if you were working for a small company before, you may be leaving to find more room for development and to develop in depth; if you were working for a large company before, you may be leaving because you do not want to be a screw and want to develop more comprehensively. Be careful not to bring negative emotions or slander your previous company;

03. Reason for applying: If you are applying for a small company, you can praise the company’s influence (if the company is big, praise the company; if the company is small, praise the industry);

04. Salary expectations: Don’t set your salary expectations too high or too low. There should be some room for bargaining. At the same time, you need to confirm the commission, performance and basic salary and ask clearly.

2. Supervisor interview

Features: Look at the bidding promotion technical ability, attitude and experience

Interview Tips:

The supervisor will usually have a brief chat with you first, and then ask you some practical questions about bidding promotion, such as the following:

Bidder interview question 1: What should I do if the cost of the bidding promotion account is high recently?

First, we need to identify the problem, then conduct a multi-dimensional analysis, and make targeted adjustments to the bidding promotion account. (There is no real data here, the supervisor is testing your thinking)

Bidder interview question 2: What should I do if my bidding promotion account has no volume?

At this point you can ask yourself, is it that the money has been spent but there is no volume, or is it that the money cannot be spent and therefore there is no volume? The solutions to these two situations are definitely different. At this time, you can give a general direction, but don't go into too much detail.

Bidder Interview Question 3: Optimization Plan

You can write a general bidding promotion account optimization plan and steps.

In short, after hearing a specific question, don't rush to answer. You can first determine the specific situation of his bidding promotion account by asking a counter-question, and then give a targeted answer. This will not only allow your supervisor to feel your professionalism, but also increase the supervisor's familiarity with you through your visit.