Complete list of product promotion channels in 2019!

Many advertisers will ask what channels are available for marketing promotion. In order to answer this question, the editor has compiled and summarized it into this article. There are currently only two ways to promote products, online and offline. I believe that advertisers who read this article will find their own promotion channels. Next, let us understand what the promotion channels are.

1. Search Channels

1) Baidu platform

1>Search

Search—Style category: keyword promotion, snapshot decoration, competitive show, unique show, picture nest, flash projection, high-level video, information array, recommended title, focus moment, knowledge question and answer pre-placement, APP download;

Search-traffic category: industry fixed investment, good word quick investment, crowd investment, small A smart investment, target customer follow-up investment;

Search-Conversion: Clues.

2>Information flow

Baidu information flow: bidding advertising, contract advertising;

3>Brand

Brand zone, customized brand products, screen gathering, brand starting line, brand table, knowledge marketing;

4>Other categories

Aladdin, picture promotion, Baiyi, Baitong, local through train, customized non-standard;

2) Haosou (360) platform

1>Search

Keyword promotion, Fengwu, Biyi, mobile search;

2>Information flow

360 information flow advertising;

3>Brand

Direct, sunrise, and top selection;

4>CPT

Security products (security guard & mobile guard), browser, navigation, mobile assistant, Huajiao, etc.

Note: Reply "360" in the WeChat public account to get the detailed PDF of 360 full business product resource manual

3) Sogou Platform

1>Search

Keyword promotion, Zhilifang, Super Crown, Title Highlights, PC Tuxiu Baichuan, etc.

2>Brand

Brand landmark, brand zone, brand starting line

3>Industry customization

Gaming industry, investment promotion industry, financial industry

4) Shenma Platform

Search category: keyword promotion

Brand category: Product promotion

Other categories: Star promotion, SC promotion

In addition to SEM payment, search also has SEO optimization keyword category

2. Alliance Channel

Baidu, Sogou, 360 Alliance Advertising, etc.

3. Navigation Channels

hao123, 360 navigation, Sogou navigation, 2345 navigation, UC navigation, etc.

4. Super Advertising Channel (Information Flow Channel)

Guangdiantong, Sina Fuyi, Toutiao, Momo, NetEase Youdao, etc.

5. T-type display channels (hard advertising channels)

Tencent, Sina, NetEase, Phoenix, super APP opening screen ads, etc.

6. Media channels

TV advertising: CCTV and satellite TV, which can be hard advertising, interviews, exclusive sponsorship, or public welfare placement;

Newspaper advertising: People's Daily, Southern Weekend, Southern Metropolis Daily, etc.;

Magazine advertising: automobile, finance, travel magazines, etc.;

Radio advertising: City FM/Music FM;

Video ads: Youku, iQiyi, etc., such as 15-second pre-posts, etc.

7. Outdoor channels

Focus advertising: Focus Media, Bus Online, etc.

Subway advertising: branded trains, branded express trains, and various display booths;

Public transportation advertising: bus body advertising, bus stop signs;

Others: railway stations, airports, cinemas, highway signs, square LCD screens, etc.

8. Social Channels

WeChat: public accounts, Moments, and in-depth cooperation with WeChat;

Weibo: Weibo accounts, fan pages, and topic rankings;

Community: various community organizations;

9. APP Channel

Application market: APPSTORE, 360, Baidu, Xiaomi, Huawei, App Store, VIVO, OPPO, Gionee, Lenovo, Samsung, etc.

Alliance advertising: points wall, rebate alliance, mobile advertising platform, such as: adwords, Youmi, Duomeng, Yima, Aizhuan, etc.;

Pre-installation: mobile phone manufacturers, distribution manufacturers, chip manufacturers, etc.

Super APP: Didi, Uber, Meituan, WIFI Universal, Meitu Xiuxiu, lock screen;

10. BD Alliance

1. Association Alliance: Various Associations

2. Campus Alliance: Student Union, various associations

3. Industry Alliance

4. Cross-industry alliance

5. Media Alliance

6. Community Alliance

11. Sponsorship Channels

Obvious sponsorship, popular event sponsorship, popular game sponsorship, concert sponsorship, etc.

12. We-media channels

On-site: advertising space on its own website and APP, SMS channels, in-site messages, pop-up windows, etc.

SEO: official website ranking, encyclopedia, Zhidao, Tieba, news source;

Official media: service accounts, subscription accounts, official Weibo accounts, official blogs, and official communities;

News We-media: Huxiu, 36Kr, Baidu Baike, Toutiao, Sohu, NetEase, Tencent, Sina We-media;

Video self-media: Youku Tudou, iQiyi, Sohu, Sina Video;

Others: such as customer service, sales, stores, agents, etc.;

13. Social Channels

Comprehensive: QQ Zone, Renren, Douban, Zhihu, Tianya;

Vertical: Ctrip.com, Mafengwo.com; Autohome.com, Bitauto.com; Soufang.com, Anjuke.com; Lamama.com, Babytree.com;

Social: WeChat group, QQ group, Douban group;

Related reading:

1. How to use Xiaohongshu KOL to promote products?

2. The cost of product promotion is almost zero, how to recruit KOLs?

3. Product promotion: How to place advertisements?

4. User 4 quadrants for product promotion!

5. Two core elements of product promotion: content and channels

6. Product promotion: 11 ways to make your product popular