Which brand leverages Christmas marketing in 2017 is the most exciting?

Christmas is coming. As the most lively festival in December, what exciting big-brand Christmas advertisements will be released this year?

When brands take advantage of Christmas, they usually start with a few keywords : Santa Claus, gifts, family, carnival, and Christmas tree. The editor has compiled some new Christmas advertising videos. Which one do you think is the best?

The strange Christmas ads reveal unexpected warmth

In this latest Christmas advertisement, you can see many different concepts, Santa Claus, African grasslands, desolate land, African children. These incompatible concepts are assembled together and finally become a public service advertisement with a warm public welfare heart.

The commercial begins with a desolate grassland, thick clouds and a dry river. This inexplicable style makes it hard for people to associate it with Christmas.

Then the scene changed, and a Santa Claus appeared, walking alone in a deserted land. Where was he going?

It turns out that Santa Claus walked so far just to deliver Christmas gifts to the children in the village. Santa Claus asked them what Christmas gift they wanted most, and the children said, “I want water, I want to eat, and I want to read.”

The beginning is weird, but the ending is warm and touching. Please click below for the full ad video:

In fact, this is an advertisement made by McCann Athens for the Greek charity ActionAid, the purpose of which is to remind people to pay attention to these African children and listen to their voices. I hope that while the whole world is celebrating Christmas, African children can also realize their dreams, drink clean water, eat a full meal, and even read and listen to the outside world.

It is full of childlike fun and imagination, and it is a paradise for foodies!

Christmas is a carnival holiday where you can have parties with friends and family, receive gifts, and eat delicious food. In terms of advertising creativity, this advertisement starts with the carnival of food.

This advertisement tells a fantasy story full of childlike fun and imagination, telling consumers that ASDA has prepared a lot of delicious food for their Christmas.

Christmas Pudding

Gin Chocolate

Igloo

What other whimsical and magical delicacies are there? Click on the video below to find out:

This commercial was created by British retail giant Asda and creative agency Saatchi&Saatchi in London. The advertising style is very similar to the movie "Charlie and the Chocolate Factory". The creative idea of ​​the advertisement is to use wild imagination to tell consumers that for Christmas, ASDA has prepared delicious food for everyone and everyone can party together.

Aliens came to Earth, and it turned out to be a lottery advertisement?

That’s right, the Spanish National Lottery advertisement that won the Cannes Creative Award is back again, and this Christmas, it tells a story about aliens.

One autumn day, an alien life form came to Earth and transformed into the beauty on the billboard.

Everything on Earth is new to aliens, the colors, sounds, and smells.

Just when she was very young, love began. She met a handsome tour guide named Danie, who helped her buy Christmas lottery tickets, taught her to speak, taught her to eat, and accidentally named her Danielle.

The love between the young people came quickly and beautifully, but the story reached its climax when she lost her memory. What kind of turning point is this? Click on the video to view:

This micro-film advertisement "Danielle" produced by Leo Burnett Spain tells a story of fate, which is wonderful and warm. On the third day of its release, it has been played more than 1 million times on Youtube.

It sounds like "fate", and isn't the lottery, which gives people hope, itself a wonderful event of fate?

What do people do if they get the wrong Christmas present?

This ad is from M&M's Christmas ad. What would people do if the wrong Christmas presents were given?

In the commercial, M&M's red and yellow beans suddenly appear and scare Santa Claus.

The fainted Santa Claus couldn't deliver the gifts, so Huangdou took on the arduous task of delivering the gifts.

The intention was good, but Huangdou gave the wrong gift, and people's gifts were all wrong.

Yellow Bean, who had done something wrong, was criticized by Santa Claus and he looked very depressed. However, what will be the twist in the ending of the story? Let’s take a look together

It turned out that the people who got the wrong gifts did not complain, but went out of their homes and exchanged the wrong gifts with the right people, so that everyone could have a wonderful Christmas. Finally, let me say the M&M's slogan: M&M's bring you and me closer.

This article was compiled and published by @梅花网(Qinggua Media) when reprinted. Please indicate the author information and source!

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