An article to help you understand Baidu search promotion creativity

What is creativity?

Bidding advertising creativity refers to the promotional content displayed to netizens when they search and trigger promotion results, including title, description, picture, access URL and display URL.

Bidding is a systematic project, and each link is closely related in the entire process of "display-click-arrival-lead-conversion". Creativity determines whether visitors will click on the ads and whether subsequent work can be carried out smoothly.

A good creative idea can not only attract traffic and improve the quality of keywords, but also help us screen the quality of visitors and reduce promotion costs.

So today we will take a closer look at bidding creativity.

The above is an introduction to bidding creativity. The practical part of "creative writing"

Author: Houchang College

Source: Houchang College