Although I have talked a lot about Xiaohongshu notes before, I have never specifically sorted out the entire process of publishing Xiaohongshu notes.

If you are not sure about the positioning of your Xiaohongshu account in the early stage and have no clear plan for publishing content, you can publish notes according to the following process. Most of them are content that has been sorted out before:

1. Determine the purpose of posting the note

2. Determine the topic of your notes

3. Write good notes

4. Think of a good title for your note

5. Make a good note cover

6. Officially release notes

7. Confirm the notes included

8. Record Note Data

9. Determine the placement of French fries

01. Determine the purpose of posting the note

The first step in creating a note is to make it clear what the purpose of this note is. Is it to create good content, to attract other fans, or to take on promotional advertising notes, or is it because you feel you have nothing good to post and just want to make up the numbers?

Many people may not have thought about this before, but it is actually very important. This purpose actually determines all aspects of note-taking:

If your goal is to create good content, attract fans and increase traffic, then before writing notes you should find out what content people are interested in recently, or you should do your homework in advance, think about all aspects, and try to create good and valuable note content; if you are taking notes for promotion, you must understand the specific requirements of the brand in advance, and think about how to promote related products in the notes; if you just want to post some content to make up the number, or if you want to post content for your account, you don’t even need to read the push, just post the content directly.

In short, before you publish a creative note, you must first clarify why you wrote this note , and then proceed to other content.

02. Determine the topic of your notes

When we decide to write a note, the first thing we need to determine is the content and theme of the note, and then we can think of the outline and supplementary content based on the specific theme.

Normally, people would first think about whether fans are interested in the topic, whether posting that content will attract traffic, or what topics are hot recently and whether they can take advantage of the hot topics. But in addition to these factors, we also need to consider the following points:

①Follow hot topics: Write about what is popular recently

② Pay attention to fans’ needs: Write what fans want to see

③ Segmented content: Find niche areas in popular content

④Collection: Systematically sort out the previous content

For more information about note topics, please refer to:

What should I do if there is no content updated on my Xiaohongshu account?

03. Determine the content of your notes

Is the content valuable?

After determining the topic, we need to supplement and improve the content of the notes based on the topic. However, when we are conceiving the content, we must make sure that our notes are valuable or meaningful for discussion. Let me say a few more words here. What is value?

Why should others read your content? Is it because of its emotional value or practical value?

Otherwise, you have to think carefully about what to write. Generally speaking, collections and compilations of notes are more valuable. Of course, if you have useful content, you can also write it in your notes.

Whether the content violates regulations or contains sensitive words

Of course, a good note is not finished after you have written its content. You also have to make sure that after the note is published, it will not violate regulations or be restricted due to sensitive and illegal words.

04. Think of a good title for your note

After deciding on the topic and writing the specific content, it is time to think of a suitable note title. Generally, notes with specific numbers and obvious keywords are more likely to attract users to click and browse. In addition, we have also sorted out the five popular note titles on Xiaohongshu in our previous push:

① Topic method: valuable for discussion

It is more suitable to be used in the title of emotional notes because it has the value of discussion and interaction. The topic of asking for help is not particularly popular.

General format: title topic + question

for example:

"My boyfriend gave me a 10-yuan gift on Valentine's Day. What should I do? Should I marry him far away?"

"Mom will definitely take good care of you from now on and won't let you get hurt again!"

② Narrative method

Suitable for practical notes . Most of Xiaohongshu's users come here to read useful information, so this method is the most recommended, but it requires that your content should indeed be useful information.

General form 1: content + function

for example:

"Study hard stuff | Self-discipline study plan | Improve efficiency"

"Excel spreadsheet tips ✔ Common shortcut keys & improve work efficiency"

General Form 2: Problem + Solution

for example:

"How to choose tiles? If you know these, you won't make the wrong choice"

"How should a girl choose her first car? | Check out the car buying experience of a senior student"

③ Curiosity-seeking method: Make users unable to resist clicking after reading

for example:

"Girl, if you are confused, please read these 8 sentences!"

"The pen I've been recommending for my whole life! After having this one, I've never bought any other black pen!"

④Resonance method: let users resonate

It is suitable for content with emotional value or a single product or store , but not suitable for review content.

for example:

"You are absolutely right! Ma Yili; help in times of emergency but not in poverty!"

"This Rotten Tomatoes color makes you look whiter than Armani 405!"

⑤Hotspot method: the way to take advantage of hot spots

Some recent hot search words can also be written into the title to increase the exposure of the note.

This is also the content that has been sorted out before. If you are not very clear, you can refer to this article:

How to come up with a title for a popular note on Xiaohongshu? (Tutorial included)

05. Make a good note cover

Like the note title, the note cover is also the most intuitive way to attract users to browse and click on the note. Especially in female communities like Xiaohongshu, users are more willing to click on the note covers with high appearance. In addition, there are the following popular Xiaohongshu note covers:

① Poster type: suitable for content recommendations and tutorials

② Reality: suitable for sharing daily life and product reviews

③ Comparison: Suitable for notes with comparative content such as product evaluation, weight loss and fitness, and skin care.

④ Characteristic type: suitable for bloggers with personal characteristics

Here is just a brief introduction to several common note covers. For more information about making note covers, you can refer to:

What do the most popular video note covers on Xiaohongshu look like?

Want to write a good title and make a popular cover? In fact, reading more, thinking more, and doing more is a good method. Usually, you can browse more popular Xiaohongshu notes to see what their titles and covers are like, and how creators of the same type as you do it. You can also try this model to see if you are suitable for this method and see if the effect will be good.

06. Official release notes

After preparing the above note content, title and cover, you can officially publish the note. On the note publishing page, it is recommended that everyone include information such as participating topics and locations.

In addition, there is the question of the time of posting notes. Generally, Xiaohongshu users are active between 4pm and 6pm and 8pm and 11pm . There have been some statistics on the time when bloggers of different categories post notes. You can also test it yourself to find the time that suits you:

1. Beauty bloggers: 11 a.m. and 6 p.m.

2. Learning bloggers: around 8 a.m. and 1 p.m.

3. Mother and baby bloggers: around 10 pm and 10 am

4. Fashion bloggers: 7pm to 10pm

5. Food bloggers: 5pm to 8pm

For specific questions about the release time of notes, please refer to this article:

At what time does Xiaohongshu get updated? Will it affect traffic?

07. Confirm the inclusion of notes

After determining the above note cover, title and specific content theme, you can officially publish the note. But after publishing the note, don't forget to check the review and inclusion of the note, to see if the note has been included, whether the note can be found by searching for the note keyword, and if the note is not included, what is the reason, and whether it needs to be modified...

08. Record notes and data

After completing the above note publishing process, you can enter the stage of observing and recording the note data, such as regularly recording the note data after the note is published, such as the specific data of note likes, collections, and comments after 1 hour, 2 hours, 3 hours or even longer.

Through these data, you can analyze whether the content of your note is popular and whether the changes to the note title and cover image are effective. In addition, if you are interested in the time of note publishing, you can also record the specific data of notes published at different times to see whether the time when you publish the notes will affect the data, and summarize the note publishing time that is suitable for you.

09. Confirm the placement of French fries

Through the above data analysis, we can actually see whether this note has content value for users, or whether the content of the note is popular with users. If the previous note data is good, it means that the content of this note is valuable, or at least it means that users like to read this type of content.

In other words, if this note that suits the user's needs has the opportunity to be seen by more platform users and get more exposure, it may become a hit.

What we need to do at this time is to give this note more exposure, that is, to put French fries.

Regarding the content of French fries placement, you can also refer to our previous article on French fries to understand whether it is necessary to place French fries in your notes:

What kind of Xiaohongshu account needs to invest in French fries? How to vote?

Well, the above is a specific process of posting notes on Xiaohongshu: from thinking about the purpose of posting the note, determining the note theme, to writing the note content, determining the note title and cover, and after successfully posting the note, determine the inclusion of the note and the specific data. If necessary, you can also put French fries after the note is published to give the note more exposure and traffic.

Author: Mr. Elk Sky

Source: Mr. Elk Sky (milusir94)