How to achieve 100,000 downloads in 2 months with zero budget for APP operation and promotion?
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For promoters, the most difficult time is the first six months. Today I’m going to share a genius’ promotion method, hoping it can give you some inspiration. The article has a long "history" and is for reference only. I have also been promoting App for 2 months, and I feel that I have failed miserably. I would like to make an anonymous complaint. Please help analyze where I have gone wrong, so that I can learn from it as well. This APP of my friend has been online for less than 2 months and has 100,000 downloaded users. Every time I open various technology media, I see that almost all of them have 1 million users in 3 months, 2 million users in half a year, and 5 million users in one year. I am so scared... In the past two months, test promotions were carried out in five places: Weibo, Douban, WeChat, Android App Market , and APP Store. Due to insufficient budget, these promotions cost little money, which are roughly as follows: 1. Weibo Promotion The total number of real fans on my Weibo and several of my friends' Weibo accounts is about 300,000. In the past two months, I have frequently advertised this APP. Three of my Weibo posts have been forwarded over 10,000 times, and 60 of them have been forwarded over 100 times. The conversion rate of downloads brought by Weibo is around 10%. A Weibo post that was forwarded 10,000 times brought about 1,000 APP downloads, which was a huge gap compared to the disappointment I felt. Later I asked a lot of fans, since most of them are students. Some of them answered that there was no WiFi, and some answered that there was no strong demand. Later, I concentrated on posting on Weibo after 9 o'clock in the evening. The effect was better and the download volume was immediate, but the conversion rate was only about 20%. 2. WeChat Promotion I have written several shameless novels on Douban. The highest number of replies to one soft article exceeded 10,000, and several others exceeded 3,000 replies. The conversion rate was poor, with about 500 more downloads than usual. Then I did a survey on those who replied to the post. Many people replied that the soft copy was too long. After reading the name of the APP, they didn’t think this was the key point, so they didn’t download it. At most, they just remembered the name. It seems that my embedded soft copy was too poorly written. Later, I directly posted screenshots of the APP in the soft article, and the number of downloads increased a little, but only a little. 3. WeChat Moments Promotion I don’t have a WeChat public platform , because I don’t even follow many WeChat public platforms and I feel that this thing is unreliable to promote. But I have a private WeChat account, and I have 8,000 friends on this private account. Later, WeChat banned big WeChat accounts, and I was blocked and could no longer add friends. I mainly promoted it on WeChat Moments. By posting a message on WeChat Moments, the number of APP downloads could increase by about 500 times within an hour. So I insisted on posting it every day. After 2 months, almost all 8,000 people downloaded the APP. It seems that you still have to keep selling to a user more than three times before the user will accept it... 4. Android App Market 1. First release I saw App Store saying that a certain app had 600,000 downloads when it was first released, so I applied for an App Store first release. I spent the whole day in front of Umeng on the first release day. After watching Umeng for a day, I found that the number of Android downloads was more than the usual day... 300... I really didn't lie, it was just 300 more, not a single more... With disappointment in Tencent, I applied for the first release on Xiaomi App Store . This one was a little bit reliable. I was given 4 days of advertising space for the first release, and the total Android downloads in 4 days were 8,000. Later, I applied for the first release on 360 and Lenovo Le Store . The effect was no different from that on App Store. It was terrible. I will never believe in the first release again. I have made a list of the first releases on the app market for your reference. 2. Gift bag lucky draw You have to spend money to buy prizes. I finally convinced the company to spend 15,000 yuan to sell prizes, and held a lottery event with three app stores , but the result was almost the same as the free first release. I guess the company will never give me money for promotion again. I have also made a list of App Store gift pack draws for your reference. 3. Inflate the volume Open various Android app markets, and you will see that the top-ranked apps have tens of millions or even millions of downloads, which are basically inflated. Except for Xiaomi and UC App Store, all domestic app markets can inflate the downloads. The current price for inflating the downloads is basically 40 yuan for 10,000 apps. You need to reach at least 1 million views to have a ranking in the category. 4. Of course, Android also has ranking manipulation 400 yuan/day, minimum 7 days of brushing, not in the overall list, into the hot list or soaring list, both brushing volume and brushing the list need to be paid, I paid 500 yuan myself to brush the download volume of Baidu App to 200,000... Haha... I guess it can deceive many laymen... 5. Add suffix —— At first, my application name was just two words, without even a suffix. Later, I added a suffix word after the name. Of course, this word must be a popular keyword. After adding the suffix, the number of downloads increased rapidly by 50% starting from the next day. From then until now, I have been studying suffixes, but the four app markets of 360, Baidu, Wandoujia , and App Store do not allow adding suffixes, so they can only be added in other app markets. 5. APP Store Promotion 1. Find the category At first, I put the APP in the social category and promoted it hard on Weibo and Douban for a few days. It finally stabilized at around 160 in the category. Later, Apple's category only showed the top 150. I worked on it for a few more days and months but still couldn't stabilize it at 150. So I simply changed it to the travel category, and it immediately stabilized in the top 150. It is currently firmly in the top 120 in the travel category. It is estimated that it can bring a little bit of downloads every day. If it can get into the top 50, it should bring a lot of downloads. 2. Naming I studied the top 100 social networking apps. Many of the top apps have one thing in common: their names are followed by a string of vulgar words, such as loneliness, singleness, dating, strangers, marriage, romance, sexiness, passion, blind date, girls, beauties, and other words that stimulate male hormones. So I added "picking up girls" after the name of my app, and my ranking immediately rose by 20 places. You know what, it really works... 3. Apple’s chart manipulation Because the company's budget is tight, I have never paid to manipulate the rankings. I just took a look and found that the top 20 in the three categories of games , social networking, and travel are almost all inflated by manipulating the rankings. After entering the list, you need to maintain it. The cost of rushing into the top 20 of the category list is at least 50,000 yuan, and the cost of maintaining the list is at least 20,000 yuan per day. To get into the top 100 on the free list, the fees will increase several times. Nowadays, points walls are used to manipulate and maintain the rankings. I think some companies are making a fortune in silence. After these two months, I personally feel that the best promotion method is to focus on application market promotion . Weibo, Douban and WeChat are good for brand promotion, but the download conversion rate is too low. My biggest personal realization is that you must make a good product and let users actively share the product on Weibo and WeChat Moments. Then it will be easy to promote it. This is also the real way to bring in downloads for free and in the long term. I also think that a promoter who doesn’t brag or manipulate the rankings is definitely not a good employee. Want to promote products and get accurate users, click: ASO optimization service Cucumber Advertising Alliance This article is compiled and published by (APP Top Promotion). Please indicate the author information and source when reprinting! |
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