Xiaomi App Store Ads Creative Label Settings

"Except for Apple, Xiaomi's user quality is pretty good." I believe many application developers will agree with this view. As the most mainstream Android distribution channel in China, Xiaomi App Store has more than 50 million downloads per day and more than 20 billion cumulative downloads. Placing Xiaomi App Store ads to acquire new users has become one of the more effective ways to promote mobile apps.

Xiaomi advertising platform resources are mainly divided into three categories: App Store, News Consulting, and Xiaomi Video. See the figure below for details:

CPD (Cost per Download) means paying by download, and charging according to the actual download volume. The costs are quantifiable and controllable, which is an efficient and convenient payment cooperation model provided by Xiaomi App Store for mobile applications and mobile games. The cooperation locations are on the Xiaomi App Store’s homepage and category boutiques, homepage banner, search results page, Xiaomi Video homepage and details page, the fourth position on the APP news and information homepage, and the article page. All locations support CPD promotion, and Xiaomi videos and news information support CPC promotion.

In the advertising projects operated by Zesi, we found that the creative tag is an important factor second only to the bid. How to make good use of Xiaomi's creative tag setting rules needs to be analyzed. The figure below is the creative tag setting page of Xiaomi's advertising platform. Creative tags are required items, and a maximum of 20 can be set. Each tag does not exceed 10 characters (i.e. 5 Chinese characters). Therefore, how to select keywords is the key.

How to set creative keywords for Xiaomi App Store ads?

First, use ASO optimization tools (AppDuu and ASO100 are recommended) to expand keywords, and then optimize the settings according to business needs, referring to the word selection directions: own brand words, core business words, industry-related words, and direct competitor words.

Through the tool, you will get thousands of search terms, usually with two values: search index and search results. The higher the search index, the more users search, and the more search results, the more competitors have set the same keyword. Therefore, from the perspective of ROI, you should select keywords with high search index and low search popularity. However, in actual operation, all data changes dynamically, and keyword settings need to be updated, and updates take time to review. Therefore, it is recommended to give priority to related words with high search indexes.

Related reading:

1. Introduction to Xiaomi App Store CPD Cooperation

2. Introduction to Xiaomi news resources and advertising formats

3. Introduction to Xiaomi App Store CPD prices and resources

4. Creative label settings for Xiaomi App Store advertising

5. Xiaomi Performance Marketing Account Opening Qualifications and Rules!

6. Introduction to Xiaomi MiMeng advertising resources

7. Introduction to Xiaomi Information Stream Performance Advertising Resources

8. Introduction to Xiaomi Information Stream Performance Advertising Resources