To follow the hot spots in new media operations, you need to get these 8 postures

After get off work, I ordered my favorite dishes and was sitting there waiting to eat and drink when my phone suddenly vibrated. I opened it and it was a message from my boss.

"Remember to follow today's hot spots"

When you are doing your own thing and facing a sudden hot topic, even if there are tens of thousands of llamas running in your heart, as an operator you need to stop and think about how to write a good article to follow the hot topic, and then continue to eat and drink (and do what you like) after pushing the pictures and texts to the official account .

In order to help our business partners live a good life, this article would like to share with you 8 ways to write about hot topics. At the same time, to facilitate understanding, I will explain the core essentials of various postures from easy to difficult based on the hot case " Bai Baihe's "Cheating"".

1. Inventory

It is relatively simple to write an inventory. The operator only needs to organize the information around a certain attribute of the hot spot to help readers understand the same type of information horizontally. It is a graphic writing method that makes users feel full after reading and not bitter.

For example, when the hot topic of Bai Baihe's "cheating" occurred, you could write a graphic case study on the following topic based on the attribute of cheating:

"Those men who had a good time with Bai Baihe ", "Those celebrities who cheated", "How are the properties of divorced celebrities distributed", "The recent exciting dramas in the entertainment industry, besides Bai Baihe, there are also..."

2. Commentary

The writing style is basically the same as the inventory style. The most common review writing structure is as follows:

First, restate the hot topic in your own writing style at the beginning; then go to Sina Weibo to search for microblogs and comments related to the hot topic, and sort out the interesting content. In order to avoid opinions that cause public outrage, it is best to include both positive and negative opinions and comments. At the end, make a summary of your views, but remember not to jump to conclusions, because hot spots may reverse at any time.

The titles of pictures and texts can be based on the most incisive comments, so you don’t have to worry about how to write the titles and the opening rate will be reliable. If you have the resources, you can invite experts in a certain field to comment, or quote an expert's past relevant comments. In short, don't have your own opinions when using this approach, we are just a repeater.

Case: "Chen Yufan and Bai Baihe divorced in 2015! Yu Fan announced late at night that he would withdraw from the entertainment industry indefinitely...,"Bai Baihe's cheating reflects the difference between Chinese men and women in their attitudes towards cheating," and "Bai Baihe cheated, Li Yinhe has something to say."

3. Viewpoint

It requires the operation to be able to independently output opinions and jokes, and find enough materials and cases (that is, arguments) to prove your point, so compared to the commentary style, it requires higher writing skills for the operation.

In addition, if you want your article to be disseminated effectively, you also need to put forward opinions that are different from everyone else, and even be mentally prepared to be verbally attacked. For example, when the news of Ma Rong's cheating became a hot topic, we promoted an article titled "Wang Baoqiang, You Don't Have to Look So Piercing in Front of the Audience" and were attacked by various "organs". Of course, the most heartbreaking thing was the criticism that we were posting content that was irrelevant to the positioning of the official account.

Cases: "Compared to concealing her divorce, Bai Baihe's workplace loopholes are her bigger hidden danger", "Don't look for a sense of existence in the lower body of a star", "In fact, there is nothing wrong with Shenzhou, it's just that we love UBER."

4. Analytical

At this time, you need to imagine yourself as an expert and explain to users the causes and consequences of the hot topic in the manner of a KOL . The advantage of this factual writing style is that it will not cause verbal attacks. The difficulty lies in the fact that you need to have a comprehensive understanding of the entire hot spot, and even need to dig up relevant materials during the incubation period of the hot spot. (It means you need to spend more time analyzing hot spots)

If you want to use analytical writing to follow hot topics, it is recommended to focus on one of the small entry points for analysis. When looking for this entry point, it is not advisable to be fanciful, but it is best to start from the selling points of your own products. This will not only make readers feel creative, but also attract a lot of attention and recognition from precise fans. For example, when the Bai Baihe hot topic came out, a homestay self-media platform pushed a post titled "There is a reason why Bai Baihe cheated in this hotel! 》Analyze hot spots from the perspective of hotel accommodation.

Case: "Eddie Peng: I won't take the blame for Bai Baihe!" From owing 50 million to becoming the national husband, he directed and starred in an inspirational life drama" "Bai Baihe was revealed to have become someone else's scapegoat? Is she the one who has actually followed him for twelve years? ! 》

5. Chart

It is an upgrade of analytical writing. It processes information based on sufficient understanding of hot topics. It helps readers quickly capture enough information with a clearer presentation and strong logical expression. After everyone has seen more pictures and texts, it is a more interesting way of expression.

On Sina Weibo, you can see quite a lot of graphic articles like "One chart tells you which card is more reliable for a successful bid for the Winter Olympics." The downside is that it takes a relatively long time to draw the chart. If you are the type who doesn't rush to follow hot topics, you can consider it.

Cases: "One picture tells you how much of an impact cheating has on Bai Baihe", "One picture tells you which card is more reliable for the successful bid for the Winter Olympics", "One picture tells you how toxic the Beijing smog is"

6. Incitement

It can be said to be an upgrade of opinions, using the attention of hot topics to explain the entire social phenomenon. Because it is highly inflammatory, it is easy for readers to feel that the views and things mentioned in the article are related to themselves, and it is also more likely to be forwarded to generate 100,000+ reposts. Inciting writing is more difficult and is suitable for people with rich life experience or strong writing skills. (A simpler way to write incitement is to list stories)

Case: "Bai Baihe: There is no true love in extramarital affairs, only compromise!" 》《Bai Baihe: A true warrior who dares to face the bleak marriage》《Whose marriage has no hidden secrets?

7. Complaint

If you are a funny person and often read some jokes, you can consider writing the title in the style of a joke.

The main writing framework of the Tucao style is the same as that of the commentary style. Find various materials to address your noisy points. The difference is that the writing style should be humorous, the length does not have to be long, but the content must hit the point. The recommended technique is to use more funny expressions/pictures when adding pictures.

Case: "Chen Yufan was cuckolded. Although he no longer has Bai Baihe, he still has a good friend of 18 years! 》《The one who made the mess was Bai Baihe, the one who cleaned up the mess was Chen Yufan, and the one who was unemployed was Hu Haiquan》《The furthest distance in the world is that you got a BMW, but I only saw a Coke》

8. Solution-based

This writing style is the best explanation of the saying “It’s easier to talk than to stand still, and it’s easier for outsiders to chant sutras.” As the owner of a group, you can use your product selling points as solutions to hot events. This kind of situational expression is very easy for users to remember. The overall writing framework is similar to that of a commentary. You need to reiterate the hot topics in the beginning, and then propose your own product solution for a certain problem point/trigger point of the incident.

Case: "Bai Baihe should consider buying my RV that blocks paparazzi", "Bai Baihe cheated, Yu Fan can respond in these 6 ways"

I wonder if all the above-mentioned methods for chasing hot topics have helped you quickly finish writing the pictures and texts about chasing hot topics, and then continue to eat and drink to your heart’s content. If you have a better way to write about hot topics, please leave a comment in the message area below.