What are the benefits of promoting WeChat mini programs?

1. Mini Programs combined with official accounts to conduct content operations to attract traffic

The essence of mini programs is tools, without dissemination attributes, while the essence of official accounts is to create content. Take the previous KFC mini program as an example. By creating creative content through the official account and providing users with the mini program, it not only increased the content exposure but also attracted a lot of potential user groups. The combination of mini programs and official accounts will be more effective when used on popular new media platforms.

2. Public account association and fuzzy search

Mini Programs currently support fuzzy search, and can also realize the function of long pressing to identify QR codes in WeChat. Although it may be difficult to open the entrance to online traffic in the short term, there is still online traffic. Mini Programs of the same company entity can jump to each other with official accounts. Well-operated official accounts can also bring traffic and users to the mini program.

3. WeChat group sharing and user retention

Mini Programs cannot be shared to Moments, but can be shared to WeChat groups and WeChat friends. WeChat groups are the most direct channel for users to access Mini Programs. When sharing, the title, introduction, and banner image of the Mini Program can appear, which will bring a certain conversion rate. In addition, the mini programs that have been browsed will be recorded at the entrance of the "Discover" column, so as long as you can get the opportunity to click on it from the user, the mini program will be exposed more.

4. Offline promotion

Mini programs have many offline application scenarios and can generate tens of thousands of QR codes with parameters. The offline promotion method commonly used by WeChat official accounts can also be used for mini programs. The QR code of the mini program can be posted in a conspicuous place in the offline store. Of course, this also requires early guidance.

5. Online to offline services form a closed loop

Merchants can turn current physical services into mini programs, which can not only be displayed in mini program searches and fuzzy searches, but also achieve online exposure. Provide offline services that match online mini-programs. Realizing online and offline integration greatly facilitates users and merchants.

6. Online advertising promotion

As we all know, advertising space has appeared in the mini program search list. The purpose is to implement the bidding model of mini program search and help promote mini programs. Not only that, a mini program promotion interface appears at the bottom of the official account article page, and you can directly jump to the mini program by clicking it. This is a great benefit for the promotion of mini programs. Through the above methods, the mini programs can be promoted and exposed to increase usage.

The above is what are the benefits of promoting WeChat mini programs? According to the specific content, Jimifeng Technology is an Internet company focusing on mini-program development, mini-program production and design, and mini-program operation and promotion! When it comes to making mini programs, Jimifeng Technology is your first choice!