It’s the same voting, so why can’t your activity attract more fans?

We conducted a voting campaign, but why was the effect so mediocre? The prizes are not bad, why is no one participating? Why does an event gain thousands of fans after it ends?

Today I will mainly talk to you about how to plan a fan-explosive event. Let's first analyze why your activity can't attract fans even though it's the same voting activity with the same prizes. We will mainly talk about it from the following aspects:

Planning period

The main reason why many activities fail to take place is that the planning phase is not done well.

Why:

1. How was the theme of the event determined?
2. How many people are involved?
3. How many fans can this event gain?
4. Approximately how many days will each of the four phases of the activity last?
5. What are the investment and benefits of this activity?
6. How to set the activity duration?
7. Is the registration channel only through WeChat?
8. Is the event held on one platform or jointly organized? How many votes can each person cast?
9. How should awards be set up?

Have you considered the above questions before the event starts?

If you haven't considered this, I'm sorry, half of the funds for your event have been wasted.

In fact, the above questions are more professional about activity positioning, user portrait, financial budget, and activity estimation.

1. The theme of the event is related to the positioning of your platform

If you are making a campus number. You are so excited to hold a cute baby competition, what are you doing? So the positioning of the platform determines the theme of your event

2. How to calculate the number of participants

Many people get a headache when they hear this, but how would I know? In fact, it’s not that you don’t know, it’s that you don’t want to know. We have to calculate the approximate number! Otherwise, how can you determine the subsequent marketing materials and prize settings? Take cute babies as an example. Generally, cute baby activities are for babies aged 0-8 years old. So you can calculate how many babies there are in the local area, and then use the simplest 28 calculation to calculate the number of babies who may participate. What? You don’t know how many babies there are in that area... Look for Baidu, look for Baidu, look for Baidu. . . You may not be able to search for specific numbers directly, but Baidu will give you very practical data. As shown in the picture, if you go to Baidu to find the name of any place, you will find Baidu Encyclopedia. Baidu Encyclopedia will have the population and birth rate, and then you can calculate it yourself. Do you understand?

If you still don't understand after all this, there's nothing I can do.

3. Increase fans through activities

There is a very simple formula to apply: one registered user can bring an average of 30 fans. That is your expected number of registrations * 30, which is one of the reasons why voting activities are so popular.

4. What! There are 4 more stages of the event?

Isn’t an activity divided into two stages: beginning and ending?

It seems to make sense, but I am used to dividing it into four stages: the embryonic stage, the explosive stage, the stable stage, and the decline stage.

Here is a simple table for you to use as a reference.

5. Setting the duration of the activity

First of all, the registration and voting times must be separated.

1. To warm up for the event
2. In order to accumulate seed users

Common activity cycles: 3+7 and 3+12.

6. Activity Platform

If you have the resources and cooperation channels, you can carry out activities on multiple platforms. Current voting plug-ins also support this gameplay. As for how many votes each person can cast per day, I personally recommend three votes. Why is it three votes instead of one vote? Because this can stimulate the contestants to canvass for votes for each other and gradually form small circles.

7. About the Awards

This is actually a very good design. Everyone is worried that if the prize is too small, people will not participate, and if the prize is too large, the expenses will be too high. In fact, there is a standard. The first prize is enough if the income is above the local per capita monthly income line. Others can set a gradient decrease.

Investment Period

This is for those who are short of funds and need to attract investment. Without going into too much detail, I guess most of you have your company paying for the event.

A few points to note:

The most important thing in the investment promotion process is not to just think about what the merchant can provide you; but to think about what the merchant needs and what we can provide to the merchant. What can we give back to merchants after they provide prizes and financial support?

Don’t make subjective judgments during the investment promotion process, and don’t try to sell your own products. Instead, learn to listen, explore customer needs, optimize products and embrace customers, and you will definitely be able to have a sensational love affair with your customers! Even if we are not cooperative, we should establish connections, not be hostile, and let customers pay attention to us.

Promotion Period

When is the appropriate time to start the promotion period? I personally recommend starting about 3 days before the event. Starting too early will easily dampen everyone's enthusiasm, and starting too late will have no effect.

The following main channels can be considered:

• WeChat public platform
• QQ Group
• Post Bar
• QQ discussion group
• Friends Circle

Let me emphasize again here that details determine success or failure. Taking QQ group as an example, how do you think we should promote it? Just drop the link when joining the group? That group of masters will fly you directly.

My gameplay:

A. Upload the Cute Baby Contest activity description group file

B. Upload the activity DM to the group album

C. Send QQ group email

D. Add active members as QQ friends

E. Throw the link and wait for T

Here I will only talk about how to play in QQ groups. You can freely use other channels!

The entire event promotion period is the most important stage, because seed users and fission propagation depend entirely on this stage.

Technical Support

I won't go into detail on the technical aspects of this design.

Basic server configuration:

4G 4 cores 100M bandwidth load balancing CDN acceleration escort

Closing period

After the event, the content editor should prepare a week's content in advance, and the next event should also be planned in advance at this time. New activities should be designed and operated based on the attributes of the fans of this activity, don't be blind. This is a cyclical process!

After saying so much, I still want to emphasize one issue to everyone. The quality of an event depends entirely on your attitude towards the event and your operational ideas.

APP Top Promotion (www.opp2.com) is the top mobile APP promotion platform in China, focusing on mobile APP promotion operation methods, experience and skills, channel ASO optimization ranking, and sharing APP marketing information. Welcome to follow the official WeChat public account: appganhuo

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This article was compiled and published by @牧天 (APP Top Promotion). Reprinting this article must be approved by Top Promotion , and please attach the link to this article!