How can Douyin increase followers quickly and effectively?

There are three ways to increase followers: content-based followers, product-based followers, and hot-spot-based followers.

1. Content format to increase followers

First of all, we need to know what kind of benefits our content can bring to users: emotional resonance + value communication + knowledge sharing

If your video has one of the above three points, it is a qualified video, otherwise it is a worthless video.

1. Character-based fan growth

Douyin videos with real people appearing on screen get more traffic than videos with non-real people appearing on screen.

But how can people like us who have neither talent nor good looks attract fans?

(1) Quietly be a porter

If I say that Deyun Club can support a bunch of Douyin celebrities, there is nothing wrong with this.

Whether it's Guo Degang or Guo Qilin, whether it's Deyun Club or Qi Pa Shuo, as long as you do a good job of transferring content, there will be people who will like, comment, repost and follow you. Sometimes, it's not bad to be a porter quietly.

(2) Real talent show

He has 31 million fans thanks to his home cooking, cleaning stoves and bowing. There is no fancy language, just home-cooked food and sincere bows.

(3) Original graphics and text

For this type of video, you must choose rhythmic music, and then adjust the picture according to the rhythm of the music. Remember that the content of the picture must be interesting to the user.

The most common ones are emotional essays or screenshots of novels. As long as you choose texts and pictures that can arouse people's interest at first sight, and add good BGM, it will easily become popular.

2. Increase followers from product perspective

Behind every function button of Tik Tok is a huge traffic pool. If you can grab one or several of them, you can still have a steady stream of traffic coming in every day even if you no longer update videos.

1. Search interface - title category

You can search for your product name to see if there are any similar ones, then click on the first five to see how many likes they have.

If your product name can be ranked at the top of its kind, just imagine how much traffic you will have.

2. Increase fans in the same city

People in the same city have a chance to see you, and if they are interested in you, they will click on your location to see where your store is, what your phone number is, and what your business hours are, and can directly direct their traffic to offline.

3. Live broadcast

Live streaming is also a great way to attract fans. For live streaming, you need to set a topic every day and then interact with your fans around the topic.

So how do we direct traffic to WeChat? Just put your contact information and your products on the background.

4. Leave a message

When you reply to a message and forward it, it will appear in your follow list. Once the fans click on the follow list, you are the first one, which increases the number of readers and the interaction of fans.

Therefore, the comment area must be managed well, and not only your own comment area, but also the comment areas of others must be managed.

Reply to comments under other people's videos and take advantage of their popularity. This means that once others are interested in your comments, they may click on your homepage to see yours.

5. Topics

When people choose positioning and topics, they will definitely choose large traffic first. However, when you look at the top 10, they all have hundreds of thousands or even millions of likes. I don’t recommend you to choose them, because the chance of us having a hit is about the same as winning the lottery.

So at this time, it is better to choose one with relatively smaller traffic. The top ten ones all have 10,000 to 20,000 likes. Then this one can be chosen, which is also easy to impact.

6. @Function

The @ function in the copy is also one of our tools for increasing followers. If you know a big account with hundreds of thousands of followers, ask him to @ you when he posts a video to help you attract traffic. There is also the @ assistant function. If you feel that the traffic has decreased recently, you can @ him.

7. Music

This should be among the most serious.

I hope everyone can build their own music library, and when you hear good background music, save this video.

3. Follow the trend and increase followers

What is a hotspot?

A hot topic is an event that attracts widespread attention at a certain time or place.

Why do we need to take advantage of the popularity?

When a hot topic appears, many people are paying attention to the interpretation, development, and outcome of an event. With more attention, they will definitely want to know more. At this time, when you appear, will many people be willing to click to take a look? Once your content is very interesting, it will naturally attract a large number of fans.

Hotspot Classification

1. Predictable hot spots

Various festivals, Valentine's Day, Christmas, Easter

Various events, World Cup, Olympics, League of Legends professional league

Various programs, Tucao Conference, singers, Spring Festival Gala

2. Sudden hot spots

Social events: vaccine incident, melamine incident

Celebrity gossip: Lin Chi-ling gets married, Fan Bingbing breaks up

Hot topics: Wu Yifan's big bowl of wide noodles, Cai Xukun playing basketball

Hot spot method

1. Take advantage of the positive trend

Comment positively on this matter based on the existing facts and the public's three views.

2. Take advantage of the negative side

It means putting forward a point of view that is contrary to the public's cognition or values. For example, Chi Zi from the talk show industry once took advantage of the hot topic on Weibo: the D&G insulting China incident. Chi Zi did not cut up the D&G items he owned, but when he was watching an American TV series, he saw that Americans said they did not like Chinese food, so he smashed the TV in a fit of anger. Instead of dismantling the D&G items in his home, he smashed the TV.

He was implying that the Chinese people were overreacting.

Of course, this is also in line with Chi Zi's usual personality, he is a very honest boy who never submits to anyone. There is another risk for Chi Zi to take advantage of this hot topic, which is that he will be misunderstood by many people as being unpatriotic.

3. Using various tricky angles to gain attention

During the 2018 World Cup, a second-rate kitchen and bathroom brand, Vatti, took advantage of the World Cup to make money and become well-known.

This is the advertisement that Vatti made to take advantage of the World Cup. As long as you buy kitchen and bathroom supplies from Vatti, you can get a full refund if the French team wins the championship.

(1) If the French team does not win the championship, this is a high probability event. Before selling the products, Vatti has the gimmick of refund, so the unit price will be higher than normal anyway.

The extra money will be used to buy football lottery or other products won in France. In the end, France did not win the championship, and although the football betting lost money, the original product had made a profit.

(2) If the French team wins the championship, the football lottery or other products it purchased will be profitable, and this money can be used as a refund to the user. In this way, Vatti still did not lose a penny.

4. Take advantage of celebrities and internet celebrities

Many people on Tik Tok became famous by piggybacking on celebrities and internet influencers.

(1) Frontal rubbing

For example, Li Xueqin, who everyone should know. Her words "Hello Wu Yifan, I am Li Xueqin. Today I came to Tsinghua University. Look, this is the gate of Tsinghua University. It’s so white." made her an overnight sensation.

(2) Rubbing on the reverse side

The biggest star on TikTok who is best at marketing himself and riding on the popularity of others is Niurou Ge.

At first, he simply taught everyone how to seal the edges of fried beef. Later, after he became a little famous, he wanted to take advantage of Du Zijian's popularity and shouted on Douyin that he wanted to worship Du Zijian as his master. But Du Zijian ignored him, so Brother Niurou brought his fans to make a scene in someone else's live broadcast room.

After that, a guy named Bordeaux Chao Ge suddenly came out and tore Beef Ge apart with his bare hands. Now both of them have an astonishingly large number of fans.

Things to note when using hot spots

(1) Tracking

Keep track of possible hot spots at any time

Tools needed:

First-level entrance: Douyin daily hot list, Weibo hot search list, WeChat search hot search list, Sogou hot search list;

Second level entrance: Toutiao Index, Baidu Hotspots, Zhihu Selections;

The third level entrance: Xigua short video, Kasi data, Xinbang, Qingbo big data...

(2) Identification

Determine whether this hotspot is consistent with the positioning of your account.

(3) Speed

Quickly create content targeting popular topics. This does not require quality but speed. Whoever gets it first will have a lot of traffic, and you can then release a detailed version later.

(4) Innovation

The angle should be unique and different from others, so that even if the speed cannot keep up, you can still take away some traffic based on the angle.

at last

If you want to operate a Douyin account for a long time, you need to pay attention to many small details. I have been operating Douyin for two years and have some experience in this industry.

I hope to make more like-minded friends, go further and further on the road of Douyin operation, and help more and more friends.