What is the difference between Douyin Box and Douyin?

Each friend chooses a different way to play on the Douyin platform, and encounters different situations and problems. For example, some friends want to operate the Douyin box, so they will have a question. What is the difference between the Douyin box and Douyin?

Douyin Box is an e-commerce app targeting young trendy people (similar to Dewu), but Douyin Store is a store on Douyin, while Douyin Box is an independent app;

But we need to know one thing: all the products in Douyin Box now come from Douyin Store;

To put it another way, the Douyin Box APP is another display channel for the products in the Douyin store;

In the Douyin box, there are no emotional short videos, no game clips, and no funny jokes. All of them are short videos and live broadcasts of shopping and selling goods.

It can be said that users who use Douyin Box are all shopping people with selected needs, and the traffic coming is also more selected, just like Taobao;

The products in our own Douyin store can also achieve better conversion in the Douyin box;

Currently, the following three conditions must be met to start broadcasting on the Douyin Box app:

The account has authorized the Douyin Box app to use the short videos and live broadcast room information under your Douyin account (you can manage the authorization settings through "Douyin Box App" - "My" - "Settings" - "Account and Security" - "Information Management" - "Douyin Content Usage");

2. The account has opened product sharing permissions on Douyin (you can apply through "Douyin app" - "Me" - "Three" in the upper right corner - "Creator Service Center" - "Product Showcase" - "Product Sharing Permission");

3. The account is not a private account (you can open or close the private account through "TikTok app" - "Me" - "≡" in the upper right corner - "Settings" - "Privacy Settings" - "Private Account".

It can also be seen from the positioning and interface that the Douyin Box app is a comprehensive e-commerce platform that integrates live e-commerce, short videos, search e-commerce, shelf e-commerce, and interest e-commerce. Its target audience is mainly the younger generation who love fashion.

Compared with traditional e-commerce platforms such as Taobao and JD.com, Douyin Box App is obviously taking a differentiated e-commerce route. Friends who are interested, please open an account now!