How many keywords are generally suitable for Baidu bidding hosting?

How to determine the number of bidding keywords

Every day I see many friends in the circle looking for keywords, all kinds of keywords. Some colleagues also say that more than 100,000 keywords can be found for each type of disease. I can certainly agree with this concept, but it does not mean that having more keywords in an account will definitely bring good orders or reservations. Just like what I said in the title, don’t think you’re awesome just because you have a lot of keywords in your account. I'd like to briefly mention the issues about account keywords and high-quality accounts here!

First, let’s talk about the channels for finding account keywords:

1. Ask customer service (yes, your Baidu customer service). If you are operating a medical account and spend tens of thousands of yuan a day, the customer service will be eager to find keywords for you. I have personal experience with this habit. One department found hundreds of thousands of keywords at once. Baidu customer service is very keen to find it for you, because the higher your consumption, the greater the bonus. This habit is recommended first, with a five-star recommendation index.

2. Friends in the circle. Those who do bidding will have their own social circle. For example, the QQ group you are used to establishing is: 1693011706. After communicating for a long time, you will have a few friends you can talk to. I think they will not object to your request for a few keywords (it is best not to ask for keywords of peers in one city at a time). The recommendation index is four stars.

3.QQ group, bidding forum. These two channels are also good platforms. There are many free keywords in group sharing or forums that can be obtained for free. Habit recommendation index three stars.

4. There are many tools for discovering and tracking words, various webmaster platforms, various Baidu recommendation tools, Jinhua and so on. If you have been doing this for a long time, you should have used them. I won’t say more about this and I don’t recommend this habit.

5. Xiqi is also improving its own keyword library. There are not many compiled now. Some of them have been downloaded in the blog. What Xiqi has compiled is compiled by Xiqi himself. The units are divided and can be uploaded directly (the link needs to be changed). If you are interested in improving it with Xiqi, you can package the keywords and send them to Xiqi (if you are willing). I will upload it after I have sorted it out for the convenience of novices and everyone else.

Second, the account keywords depend on the situation. Let me give you a very simple example. Let's say you operate an account, spend 500 yuan a day, and the price per click is one yuan, but there are tens of thousands of keywords in your account. Of course, this is an extreme situation. Needless to say, you won't be optimistic about this situation. The reason is clear if you think about it. One account has 500 words, and the unit price is one yuan. Extremely speaking, when an IP clicks on a keyword, only 500 to 2,000 words have a chance to be displayed. Advantages of having many keywords: wide coverage (generally speaking, this can be achieved by opening keywords); Disadvantages: complicated accounts, low keyword quality, affecting the overall quality of the account, and difficult to optimize and manage.

It is said that there cannot be too many keywords, so how many keywords are the most appropriate? I dare not jump to conclusions, but I personally suggest that if an account spends 2,000 a day and has more than 10,000 keywords, it is enough. If the daily consumption is 500,000, then 100,000 keywords are not too many. Of course, if you hate having too many keywords, you can appropriately adjust and delete some keywords that are of low quality and have not been displayed for a long time.

Third, what is a high-quality account? During a normal interview, many interviewers will ask this question: What is a high-quality account? What is the core of bidding? What does a bidder do every day? And so on. The ultimate goal of a bidder is to bring in the most orders with the least amount of money, and what you need to do is to improve the conversation rate. As a bidder, your method is to achieve your ultimate goal by adjusting the account structure, improving keyword quality, optimizing account creativity, etc. I am used to thinking that a high-quality account is nothing more than an account that can receive reservations (orders) stably and continuously. There is no best, only better.

Foreign language: In fact, a high-quality account is not necessarily related to the number of keywords in your account, the quality of keywords, creativity, etc. It is not necessarily the same as saying it is, but it does not mean it is not important. I have seen that an old bird can stand out from the crowd when the three-star ratio of the overall keyword quality is around 20%. How did he do it? So what does a good high-quality account have to do with? It's very simple. Having a good ranking, a good creative idea, a good landing page with a high conversion rate, and a good consultation is enough.

As we have said, setting up a bidding hosting account is a one-time thing. If you do well in the early stage, it will be easy in the later stage. You can just make some reports, adjust the landing page and fine-tune the account. If you don't do well in the early stage, you will suffer in the later stage. The number of keywords is not important, but the quality. Optimizing an account is very simple, and it is nothing more than improving the quality of keywords, the choice of matching format, the matching of landing pages, and creative writing. Of course, there are misunderstandings. The connecting article in the previous paragraph is very beautiful to read, which helps me avoid falling into them.