Practical operation of promoting Google AdWords advertising account!

We have already covered some of the details before starting Google promotion . Now we will start sharing practical operations of advertising accounts and some solid information.

Google Ads is divided into several tiers

1. Advertising Campaign

The first step in Google Ads advertising. A group of ad groups (ads, keywords, and bids) that use the same budget, location targeting, and other settings.

1. A Google Ads account can run one or more campaigns.

2. Each campaign can contain one or more ad groups.

3. The settings you can make at the campaign level include budget, language, location, delivery scope in the Google Ads advertising network, etc.

4. You can create different campaigns, place ads in different geographic locations or with different budgets, and classify and name them according to different product types or businesses. This will make it easier to distinguish and view data and make optimizations later.

1

Once you choose to create a campaign, you will have a number of options to choose from, with different objectives depending on the type of business you want to promote.

2

After selecting your goal, the next step is to choose your ad type. Generally, traditional foreign trade companies or service industries mainly do keyword search advertising, so just select "Search".

For e-commerce retail, users can generally place orders and pay online or choose shopping ads (Google Shopping). However, shopping ads are more complicated. You need to first create a Google Merchant Center, bind a website, and upload and review product data (Feed). This operation may be difficult for novices, so it is difficult to explain it clearly here. If you are interested in learning more, you can send me a private message.

Display advertising has been discussed in previous articles, so I will not go into details here.

Video ads are not used very often and are not suitable for all industries. You need to upload the video to YouTube first, which is skipped in this article. If you want to know the specific operations, you can also send me a private message.

3

After selecting the advertising type, the above options will appear. If you are not investing in an App, you can choose any of the three above except "App Download". Generally, you can choose a website with more visits, which has no effect.

4

Next comes the setting of the ad campaign. The name can be set at will. For example, if the ad campaign is created according to different countries, it is recommended to name it by country to make it more convenient to view the data later.

The network placement has also been mentioned in previous articles. If you are placing keyword search ads, it is recommended to uncheck the "Display Ad Network" below.

The campaign settings also protect settings such as location and language. If you want to launch globally, please select “all countries and regions” above.

Language: This basically depends on the keywords and advertisements. If a minority language is used, a separate selection will be required. Generally speaking, if you do not select a language setting separately, the system will default to all languages.

If you want to target a specific country or region, you can search for the corresponding country name in the search box, find the country you want to target, and then select the targeting.

Google promotion covers many countries around the world. If you want to run a global campaign but don’t want to target certain countries, you can select “all countries and regions” and search for the countries you don’t want to target in the search box. Once you find them, select exclude.

5

Campaign settings also protect budgets and bids. Budget suggestion: Choose "Average daily budget".

Bidding: Mainly for keywords. In summary, it can be divided into two types: "system intelligent bidding" and "manual bidding". If you want to control different bids for each keyword, have a certain foundation in account operation, can read the data and have a certain degree of confidence in your own skills, you can choose this. I choose manual bidding more often, but everyone has their own experience and delivery strategy. There is no fixed standard and you can choose for yourself.

The next step is to build and set up the ad group, which will be shared in the next chapter. Although there is not much content shared at one time, it is quite detailed. Once you learn it, you can basically build Google Ads by yourself. Currently, there should be no one sharing such content in the market, so you can absorb it first.

Author: Overseas Promotion Jack

Source: Overseas Promotion Jack