Which outsourcing company is good at Baidu bidding hosting?

Which outsourcing company is good at Baidu bidding hosting? Generally, companies consider both effectiveness and security when outsourcing bidding management. After all, the company does not directly recruit bidding personnel to the company, and they cannot see the people, nor do they understand what the bidding outsourcing company does every day. Next, Dongguan Network Promotion Feng Chao will share his method of judging the quality of a bidding outsourcing company.

Which outsourcing company is good at Baidu bidding hosting?

1. Judging the quality of bidding hosting outsourcing companies:
1. The province or city where the bidding outsourcing company is located: Currently, most of the excellent companies are located in first-tier cities, because first-tier cities have good opportunities and high salaries. Most bidding talents are located in first-tier cities. The bidding trusteeship company recruits these bidding personnel to form the company's bidding team and is responsible for the bidding trusteeship project;
2. The establishment time of the bidding outsourcing company: Company owners know that the longer the company is established, the richer the industry experience;
3. Does the bidding outsourcing company have an official website? Slightly larger companies generally have their own official websites. If they don’t even have an official website, that’s unacceptable.
4. Case display on the bidding outsourcing official website: First, real customer cases are displayed, followed by customer cases from various industries, and third, bidding account building strategy display. It mainly depends on whether the bidding outsourcing company has bidding outsourcing experience in the industry;
5. Bidding team of the bidding outsourcing company: mainly depends on the size of the bidding team of the bidding outsourcing company. Some small companies have only 2 or 3 bidding personnel, responsible for a large number of bidding hosting projects;
6. The ability of bidding personnel: The bidding outsourcing to us is done by bidding specialists, bidding managers or bidding directors. It is impossible for the company to recruit bidding specialists to be responsible for the overall bidding promotion project. In fact, this is very important. The working experience of the bidding personnel and the optimization ability of the bidding account directly determine the bidding cost and effect.

Which outsourcing company is good at Baidu bidding hosting?

2. Safety considerations for bidding outsourcing:
1. Whether it is a local bidding hosting company or a foreign hosting company, there is basically no problem with security. This is mainly due to the effect of bidding hosting. Bidding hosting has a contract and can also be operated first and paid later, so there is no problem with security;

3. Bidding outsourcing account optimization content:

1. Preliminary preparations for bidding outsourcing ① Analysis of bidding outsourcing projects: In the early stage, it is necessary to understand the characteristics of the analysis project, the target population, the project's profits, etc.;
② Competitor analysis: Analyze competitors’ advertising channels, landing page styles, customer acquisition costs, etc.;
③ Landing page or official website planning: Make a bidding landing page or official website;
④Server purchase: purchase the company's website server;
⑤ Purchase of pricing software: Purchase pricing software from Baidu, 360, Sogou or Shenma for the company;
⑥ Online promotion plan preparation: prepare online promotion plans for bidding outsourcing projects;
⑦Signing a bidding outsourcing contract:

2. Bidding outsourcing account establishment

1. Bidding outsourcing account establishment project:
①Plan level construction ②Unit level construction ③Keyword construction ④Creative writing ⑤Negative keyword addition ⑥Malicious IP statistics ⑦Data statistical analysis ⑧Keyword price adjustment ⑨Overall account optimization;

2. Optimization details of bidding escrow account settings:
(1) Account-level settings: ① budget control ② location setting ③ same-platform display ④ time period setting ⑤ time period setting, etc.;
(2) Planning level settings: ① Planning budget settings ② Delivery region settings ③ Delivery time period settings ④ Mobile bid ratio settings ⑤ Negative keyword settings, etc.;

(3) Unit-level settings: ① Negative keyword settings ② Matching mode bid coefficient settings ③ Remarketing bid ratio;
(4) Keyword level settings: ① Matching method settings ② Default access URL settings ③ Mobile access URL settings;
(5) Creative level settings: ① Wildcard setting ② Regional symbol setting ③ Holiday symbol setting ④ Countdown symbol setting;

3. Statistics of bidding outsourcing accounts:

Data analysis and statistics at the account level, plan level, promotion group level, keyword level, creative level, search term level, time-sharing report, and regional report. Analyze the data of each link, determine whether there is a problem in which link, and then optimize every detail of the account;

Summary: Which bidding outsourcing company is the best? You can consider the above three aspects, the most important one is the third point: the bidding outsourcing customer optimizes the content. Generally, bidding personnel who have worked for one or two years do not have the ability to control the overall bidding. If you want to do a bidding outsourcing project well, you need a bidding manager or bidding director with at least 5 years of experience to fully control it.