Should physical stores open WeChat mini programs now? How can mini programs help physical stores increase sales?

As a unicorn-level product in the WeChat ecosystem, what value does WeChat Mini Program have for enterprises, especially for physical stores with tens of millions of employees? What should be done? That is to use the scan-and-use function to quickly build a "merchant version of WeChat Mini Program ." Using WeChat mini-programs as a tool and mobile Internet thinking to attract a large number of members, we can build our own business into a vertical self-platform and achieve the transformation and upgrading of "physical + mobile Internet".

Should physical stores open WeChat mini programs now? How can mini programs help physical stores increase sales?

1. Mini Program is a shopping mall system that realizes O2O sales
As an offline physical merchant, everyone hopes to bring popularity and sales to their business through the mobile Internet. After all, offline business is becoming increasingly difficult to do nowadays. In particular, merchants who have already cooperated with group buying websites have clearly felt the help of the Internet to their business. Although the cost is not low, their sales have increased significantly.
The emergence of WeChat mini programs provides offline merchants with an opportunity to build their own platforms. Customers can place orders online and then shop in the store by simply opening WeChat or sharing with friends, or even scanning the merchant's promotional posters. The whole process is simple and fast, especially for offline consumer merchants such as hotels, restaurants, training, beauty salons, wedding photography, etc. The promotion effect is better. I can boldly predict that the strategic products within the Tencent system will open interfaces to the mini program to import content, which will bring more additional traffic to the merchants' marketing and improve operational management efficiency.

2. Mini Program is a multi-terminal synchronous membership management system
Mini Programs support WeChat users logging in without registration. Mini Programs automatically obtain WeChat users’ avatars and unique IDs. If the merchant also develops an APP or micro mall, user data can be synchronized. Regardless of whether the user is in the mini program, micro mall or APP, they will have a unique user number. The user’s membership card, recharge card, coupons, etc. will be unified in a user membership center, and the merchant can achieve multi-terminal display and unified backend management. This is already a small customer management system. In addition, merchants are conducting marketing promotions and offline promotions in more diverse forms, and the user experience will be qualitatively improved because as a user, I can see the discounts I get from the merchant, which gives me reason to give priority to the merchant next time I visit.

3. Mini Program is a social marketing and big data system

In the mini program, you can also conduct interactive marketing such as group buying, pre-sales, limited-time flash sales, discount promotions, and bargaining, and you can share these activities with your family and friends through WeChat. Through the implementation of these activities, not only the merchant’s visibility and sales are improved, but also user data is obtained, user habits are understood, and merchants are helped to make appropriate adjustments in the subsequent supply chain; personalized analysis of users helps merchants launch new products that are closer to users and seize the market faster.

From a long-term perspective, WeChat mini programs are of great significance to enterprises, especially small and medium-sized businesses. Although mini programs also have shortcomings, with the support of WeChat's 900 million users, they can obtain more or even free traffic to improve performance. With improved performance, there will be more time to explore the integration of physical business and mobile Internet, and design new retail models that are more suitable for themselves.

Jimifeng Network builds its own mini-programs for merchants in various industries. WeChat ID: 18673936764