Golmud SEO Training: Keyword ranking is unstable, how can SEOer recover?

Website optimization is increasingly favored by enterprises. Many enterprises want to increase product exposure by ranking keywords on their websites. However, first of all, we need to have traffic on our websites. Keyword ranking and weight are the key. If the keyword ranking is unstable, how can SEOers restore it?

Keyword ranking is unstable, how can SEOer recover it?

1. Baidu webmaster feedback

When Baidu webmasters report that the website ranking is unstable or the keyword ranking has dropped, it is better for the official to find the corresponding reasons for us than for us to be a headless fly. This saves us the trouble of checking the overall status of the website and can detect whether the website has been affected by certain Baidu algorithms. As soon as the website's keyword ranking drops, the webmaster should submit feedback to the Baidu resource statistics platform and wait for a reply.

2. Actively build website external links

Content is king, external links are queen! It’s not that external links cannot be used now, but that there are fewer high-quality external links. If we can find high-quality external links, it will be better for the improvement of our website.

3. Strive to improve the quality of website content

If our website does not engage in any shady operations, but the content is not original enough or the quality is not high enough, it will affect our ranking. We also need to perform these operations when filling the website content to check the correctness of the content and page layout.

4. Promote the corporate brand

Corporate brand promotion includes publishing positive news about the company on major media platforms, etc. This is to increase the visibility of our website or the company. As long as the visibility is high, customers will naturally look for our website when searching for some products!

5. Detect website problems and sort them out

In addition to the above operations, we also need to sort out and adjust the overall website problems, such as basic page quality, standardization of HTML tags, etc. By eliminating the problems of the website itself and cooperating with the website optimization techniques of the optimization company, our keywords can be rapidly improved.

Keyword ranking is unstable, how SEOer operates to restore it, I believe everyone has already known it. We must find out the reasons for the unstable keyword ranking. We also need to pay attention to keyword density when optimizing. If the density is too high, it is easy to be demoted by Baidu and the ranking will be affected.