After the new regulations of TikTok, here are the secrets to double the traffic of new accounts on dou+!

Recently, Douyin released an important announcement: starting from November 12, videos with low-quality content will not be able to purchase DOU+ promotions, and may not be viewable due to violation of platform rules.

As a low-cost payment tool, DOU+ has always been favored by large, medium and small businesses. However, during the DOU+ delivery process, the problem of DOU+ audit failure is often encountered. In this regard, we have also sorted out and listed 4 common reasons for DOU+ audit failure:

1. Common reasons for DOU+ audit failure

1. The video content is of low quality. For example, as mentioned at the beginning of the article, the video shows insults, beatings, or crying and hawking, etc.

2. Have obvious marketing nature. Refers to marketing activities such as contact information, QR codes, links, lucky draws, promotions, etc. in the video;

3. Copying or plagiarizing. Refers to the presence of unauthorized third-party content or on-site copying in the video; in addition, if watermarks from other platforms appear in the video, it will also lead to review failure;

4. Endorsement by minors. Refers to videos that show minors traveling abroad alone, endorse commercial marketing content, and contain high-risk elements;

Although DOU+'s audit is relatively strict, its conversion effect is still very obvious. So how does DOU+ delivery help Douyin account operations? How can we invest in DOU+ correctly to bring higher conversions?

2. The role of Dou+

DOU+, in layman's terms, is a way to spend money to increase traffic to videos and live broadcasts.

1. Improve the exposure of content

DOU+ is a video heating tool provided for Douyin creators, which can effectively increase the video playback and interaction volume, and enhance the exposure effect of video content.

2. Increase the popularity of the live broadcast room

Common live streaming traffic diversion methods include the breathing light of the avatar logo and the direct live streaming method. You can heat up the traffic-generating video before the live streaming; during the live streaming, you can directly heat up the live streaming room to attract more users to enter the room.

3. Accurately improve product conversion

DOU+ can be targeted based on age, city and other dimensions. For merchants with clear target audiences, DOU+ can help increase product exposure and tap into potential users.

3. DOU+ launch process

Step 1. Select the video you want to broadcast DOU+. On the video playback interface, click the "three dots" in the lower right corner, and then select the [DOU+] icon;

Step 2. After clicking in, there are two options: "Quick Push Version" and "Targeted Version". You can select the promotion target, delivery duration, etc. according to your needs;

Quick push version: mainly improves interactive data and the number of fans, and the number of recommended people can be customized;

Targeted version: provides three modes: system intelligent delivery, customized targeted delivery, and expert-like fan delivery.

Step 3. After successful setting, the system will review the content. After the delivery is successful, you can check the delivery record and effect in: [Me] - [Menu bar in the upper right corner] - [Service] - [Popular on DOU+].

So how can we achieve better results by placing dou+ ads? Are there any placement tips?

4. DOU+ delivery skills

1Choose the appropriate delivery mode

Video DOU+ provides 3 delivery modes:

System intelligent delivery: suitable for content that is not clearly targeted, the system will intelligently recommend it to users who may be interested in the video;

Customized targeted delivery: suitable for merchants and other users with clear target groups;

Expert-like fans delivery: more suitable for users with vertical content and precise fan growth needs.

Summarize:

If you have relatively few fans, it is recommended that you invest in "target fans" first. After accumulating a certain number of fans, you can combine the number of fans and likes and comments to invest. You can also try to make small-scale investments in stages, or combine investments to facilitate timely adjustment of strategies.

Live DOU+ provides 2 delivery modes:

Video heating live broadcast room: It is to heat up a certain work under the account and guide the audience to enter the live broadcast room through the video;

Directly heat the live broadcast room: there is no need to select a video. Users can intuitively see the real-time picture of the live broadcast room in the recommended stream, and can click anywhere on the screen to enter the live broadcast room.

2 When is the best time to invest in Dou+?

When launching DOU+, it is important to choose the right time.

For content operators, they can place advertisements based on the active time of fans. If the current number of fans is low, they can refer to the active time of fans of KOLs or similar accounts in the same industry.

If you want to use videos to attract traffic to your live broadcast room, in addition to considering the active time of your fans, you also need to consider the live broadcast traffic trend. For example, in the live broadcast room of flowers, birds and green plants, the audience enthusiasm is higher at 1 pm and after 9 pm, so choosing to deliver traffic during this time will make it easier to promote conversion.

It should be noted that half an hour to one hour of system review time should be reserved during the launch.

3 How to use dou+ to increase the chances of your video becoming popular?

During the DOU+ delivery period, you need to pay more attention to the data changes of the works. When the video has several hundred views after being released and the number of likes and comments feels higher than usual, you can use DOU+ to accelerate the promotion of the video.

You can set a playback volume threshold warning for your account's videos in FeiGua Data's video monitoring. When the video reaches the number of likes you set, you will be automatically notified. When the video shows signs of going viral, you can vote for DOU+ to better increase the chances of the video becoming popular.

If the video has become popular, you can stop running it. Wait until the data curve is relatively stable, and then evaluate whether it needs to be run again.

4 How to vote for Dou+ in the live broadcast room to increase its popularity?

Before investing in DOU+ live streaming, we need to think clearly about what we need to improve. For example, Dou+ Live mainly improves the interactive data of users after entering the live broadcast room, including: seeding the audience, audience interaction, increase in live broadcast room fans, live broadcast room popularity, etc.

With a clear goal, you can analyze how to invest based on the dimensions provided by Douyin. It should be noted that only live streaming with goods will have the option of “planting grass for viewers”.

In general, you can choose Dou+ in the following situations:

① Creators who aim to increase their followers and can output content stably;

②Creators who want to quickly establish account tags at a low cost;

③Anchors with certain live broadcasting skills can maintain the popularity of the live broadcast room;

④ An anchor with a certain number of fans and a sufficient fan base can reduce the loss rate of the audience to a certain extent.

Whether it is short videos or live broadcasts, DOU+ plays a more icing on the cake role. How to produce high-quality content is the focus that operators should continue to pay attention to.

Author: Feigua Data

Source: Feiguashujudy