How much does it cost to fake orders on Douyin? How to increase orders in Douyin store?

How much does it cost to fake orders on Douyin? How to increase orders in Douyin store?

This article mainly introduces how much money it costs to brush orders on Douyin and relevant information on how to brush orders on Douyin stores. The article introduces the techniques and precautions for brushing orders on Douyin stores in great detail. Friends in need can read it for reference.

Many people are opening Douyin stores. After all, Douyin has a lot of traffic. However, there are not many orders at the beginning, so you need to brush orders. So how to brush orders to open a Douyin store? Below, Dongguan Feng Chao editor will introduce to you in detail the steps of brushing orders in Douyin stores. Let's learn together!

Live streaming sales, which is at the forefront of the trend, is actually not as good as it seems.

When audience attention becomes a scarce resource, and when data traffic becomes the standard for measuring the popularity and ability of the anchor, live streaming to increase fan data and sales volume becomes an extremely lively business.

The Generation Z consumers have noticed that on e-commerce platforms, there are a large number of highly programmed live streaming data-boosting products with prices ranging from 1 to 10 yuan.

For only 70 yuan, you can get 100 "machine fans" watching data in Douyin live broadcast, with a viewing time of up to 2 hours; in Taobao live broadcast, you can buy 10,000 machine fans watching data for 120 yuan;

There are also businesses that organize real fans to do live broadcasts to brush up data. Fans can get 50 cents for watching the live broadcast room for one minute.

“In fact, it is quite easy to find out whether the data is inflated or not. For example, the number of viewers of a certain anchor’s live broadcast may reach 200,000, but the actual number of people entering the store is less than 10.” said an industry insider.

In addition to live streaming viewing data and fan data, sales data were also not spared. Nowadays, some unreliable MCN agencies specialize in the "killing chicks business" of merchants.

According to Consumer Z Generation, a unicorn company recently teamed up with an internet celebrity to organize a charity live broadcast to help alleviate poverty, helping to sell local agricultural products, etc., with a transaction volume of approximately 450,000. However, according to people familiar with the matter, its actual sales volume was only 100,000 yuan, and the remaining 350,000 yuan was for "face projects", with fake orders accounting for 78%.

In addition, some MCNs take advantage of the fact that some small businesses have only a limited understanding of live streaming and selling goods. They first cultivate some anchor accounts with hundreds of thousands of fans, and then sign live streaming and selling goods agreements with merchants, earning only a few hundred yuan for each product. If some small merchants are greedy for cheapness, they can make a quick buck at one time.

There are also MCNs and internet celebrities who will first place orders and then cancel them, and they will also charge the merchants a commission for the transaction amount of the canceled orders. While they are aggressively lowering the prices of merchants' products, they are also signing seemingly fair guaranteed sales agreements with merchants.

Then, the MCN hires internet trolls and takes pictures of the products in seconds. It then returns 50% of the products and distributes the remaining low-priced products through other platforms, still charging a 20% commission. In the end, the merchants still suffer huge losses.

Nowadays, for most merchants, identifying whether the anchor is brushing orders is not the most difficult thing. What is more difficult is that live streaming with goods has become more and more like a game that makes brands "painful and happy". Behind many high sales volumes is a show that loses money but gains publicity, and brushing data is just the icing on the cake for such a show.

It is only a matter of time before live streaming e-commerce has passed its barbaric era. It will inevitably go through a long game between merchants, MCNs, anchors and platforms.

120 yuan to buy 10,000 "machine fans": 200,000 online, 10 people converted in the store

"Hello everyone, I'm in the Douyin business. I want to increase the popularity and interaction of live broadcasts, attract more people to open small shops, open blue Vs, add fans, add likes, and make popular videos. WeChat: XXX, welcome to chat!" In a Douyin and Taobao anchor group of nearly 500 people, people post similar advertisements from time to time to attract the attention of novice anchors.

Not only that, in some WeChat industry groups, people post messages from time to time, asking if anyone wants to do part-time work to brush live broadcast data for major merchants such as Taobao, JD.com, and Vipshop.

In fact, in the era of live streaming where everyone sells goods, audience attention has become a scarce resource. When data traffic becomes the standard for measuring the popularity of anchors, data brushing - a business in a gray area - has become extremely lively.

Liu Liang (pseudonym), a person in charge of the live broadcast traffic-boosting business, revealed to Consumer Era Z that online viewing and barrage interaction can now be completed through machine software. Some "volume-boosting tools" can be used to increase the number of viewers in the upper left corner, the number of live broadcast followers, and the number of likes, thereby helping the anchor to increase the popularity of the live broadcast room and obtain more recommendations from the platform.

Generally speaking, it is expensive to buy real fans to increase the number of views, and the price is 50 cents per minute. "According to this calculation, it costs 60 yuan for a real person account to be online for 2 hours. Liu Liang said that the order-brushing agencies usually add these real people to the WeChat group. Once there is a demand for order-brushing, they will send the live broadcast link to the group and then send a red envelope. The person who grabs the red envelope will then send the screenshot of the live broadcast to the group to complete the task.

This concludes this article about how much it costs to fake orders on Douyin and how to fake orders on Douyin stores. For more relevant content on fake orders on Douyin stores, please search for Dongguan Feng Chao’s previous articles or continue to browse the related articles below. I hope everyone will support Dongguan Feng Chao in the future!

<<:  5 user segmentation models, have you used them?

>>:  Momo information flow advertising placement skills and operation ideas

Recommend

Deconstructing the routines of Xiaohongshu’s popular articles!

This article mainly focuses on the creation and a...

The most complete! Summary of Zhihu’s traffic marketing strategies!

Did you know: What kind of brands are suitable fo...

10 Marketing Rules of Queen Estee Lauder

What I want to talk about today is not Estee Laud...

Four major advertising channels and budget planning in 2019!

It is estimated that digital media advertising sp...

8 methods of APP promotion and marketing!

The eight golden rules introduced in this article...

Why can’t you come up with a case that will go viral on WeChat Moments?

Yesterday, NetEase Cloud Music ’s “Your Jungian P...

5 copywriting skills, do you master them if you are in operation?

There are two characteristics of excellent operat...

How to join the live broadcast on DianTao? DianTao Live Registration Process

Young anchors also want to join the DianTao platf...

Five operational frameworks for private domain traffic!

At this stage, for e-commerce bosses, acquiring c...

What is DSP advertising? How to effectively place DSP advertisements?

Competition on the Internet is becoming increasin...

The promotion process of "giving away books" to attract new customers

Nowadays, many fission methods are carried out th...