Negative information about your company appears online? How to deal with negative news on the website?

Negative information about your company appears online? How to deal with negative news on the website? In this era of rampant "trolls", if you haven't been "trolled" online, you'd be embarrassed to say that you're doing online marketing: you're either maliciously slandered and given bad reviews by bad competitors, or hacked and hijacked by hackers; sometimes, even if you've restored your website to normal, it will still leave a mark of "sin" on the Internet:

For example, negative descriptions appear in the search drop-down box, search engines prompt danger, or website security alliances prompt risks; these traces are very fatal and will discourage many potential users from visiting your website, resulting in a considerable loss of traffic. How should we clean up these traces? Today, Dongguan SEO editor will share 4 common negative information and how to deal with them.

Negative information about your company appears online? How to deal with negative news on the website?

1. Negative information appears in the search drop-down box and related search terms

When Lao Niu searches for the brand words or company names of many companies, some negative keywords will appear in the drop-down box and related searches. For example, in the education and training industry, it is easy for words like "Is XX a liar?" to appear, and in the investment and franchise industry, words like "pyramid scheme" will appear. When companies discover this situation, they must pay attention to it, because such keywords will attract more people to click in, which will make it more difficult to deal with later.

Solution:

Find Baidu Service Center → Baidu Search → Delete search prompt words. The detailed instructions should be written in detail and you can also upload screenshots. If you have strong rebuttal evidence, submit it.

2. Negative search results

Sometimes when I search for a company name, I find some negative information about my company in the search results. This is most likely due to malicious comments from competitors or "former" employees, false advertising through third-party platforms, etc.

Because all major media platforms, BBS or search engines are afraid of taking responsibility for false news, as long as we can find the relevant complaint platform and add appropriate rhetoric pressure, it can basically be deleted within 3 days.

Solution:

① Find the source of false negative information

Generally speaking, false negative information mainly appears in a competitive environment, especially in a bidding promotion environment. Negative sources mainly include: Baidu word of mouth, Baidu Tieba, Baidu Knows, media platform reports, Tianya Community, industry BBS, 360 Q&A; for example, Baidu word of mouth generally leads to the following:

The characteristics of malicious comments are: the comments are generally continuous in time, most of the malicious comments can be malicious comments within a day, or malicious comments can be posted in a certain time period for several consecutive days. The probability of committing crimes in groups or at specific times is higher.

② Find the complaint email or phone number on the source platform

Baidu Reputation has a special complaint channel for merchants in the background, and other forums or portal complaint channels basically have relevant contact information in the footer section.

③ Submit relevant complaint documents and speech

Tianya's processing flow is as follows:

In large forums or platforms, there are standardized complaint instructions. Just download the complaint form as required and send it to the designated contact person. However, due to the incompetence of the recipient, it may lead to problems such as untimely processing. Please see the problem handling section below for solutions.

④ Wait for the deletion result (usually within three days, if it exceeds three days, the deletion may not be successful);

⑤ Remember to file a complaint and have the Baidu snapshot deleted. From then on, the false negatives disappeared, and the whole process will last about 3-5 days.

Generally, customers learn about negative information through Baidu snapshots. After the platform deletes negative complaints, they should promptly file a complaint with Baidu snapshots and delete the non-existent negative snapshots.

There are currently some teams that specialize in deleting negative information because they have cooperative relationships with many websites. Of course there are fees, and the money has to be spent. After all, good news doesn't travel far, but bad news travels far and wide. 99 good reviews may be brought down by one bad review. The company's reputation and sales are more important things.

Speaking of deleting negative information, I'd like to mention that deletion has reached a very passive stage. The best way is prevention. Here is a relatively simple and low-cost method.

Register an account on many high-authority platforms (question-and-answer platforms, forums, blogs, b2b, etc.) to post messages, and write the company name at the beginning of the message title. This way, after being included, it will be ranked higher due to its high weight.

In the future, even if the company has negative information, it may not be ranked at the top. If you find it in the first few pages, remember not to keep clicking on that information. The more you click, the higher the ranking will be, which will be embarrassing for you... Then quickly refer to the contacts mentioned above to delete the source of negative information.

3. Baidu Security Center warns of risks

Many websites have vulnerabilities or are attacked. Even if the website has been restored, the search engine will still prompt risks for a long time: how to eliminate the negative impact of the company on the search engine;

Solution:

After making sure your website has been cleaned up, click on the line that indicates the risk to enter the Baidu URL Security Center:

Then click the link in the picture above and go to "False Report Website Complaint" to fill in the website related information:

The main thing here is the reason for the appeal. I have seen some people who are very angry and directly start to rant in the reason. This practice is not advisable.

After all, the root cause is that there are loopholes in your own website, so you must be polite and express your innocence and your actual efforts to improve it.

After submission, it will enter the review period, which may take anywhere from a week to a month to be released. If you want to be faster, I suggest you log in to several Baidu accounts with different IP addresses and submit them to increase credibility.
4. Dangerous website reminders in QQ groups

Sometimes the websites spread in QQ will be prompted as dangerous URLs, which is very embarrassing, and many SEOers find it difficult to exchange with others when they get such websites.

Solution:

Click "Why is it dangerous" or search Tencent PC Manager in Baidu → Online Security → Complaint and Report → Website Block Complaint.

For the information to be filled in here, please refer to the complaint writing instructions for the risks prompted by Baidu Security Center in step 3.

Finally, I would like to emphasize again that all appeals are based on the premise that the problems with your website have been resolved, otherwise all the time spent on this will be in vain. A blacksmith must be strong himself, don't treat others as fools!