How to accurately attract traffic and promote the guide

Only with traffic can you make money. In the Internet age, traffic is king. Mastering traffic is the core content. Only with traffic can you get orders and get better exposure. However, it is difficult to obtain accurate traffic. A precise customer and a successful buyer are of high value. According to statistics, the highest acquisition cost is around 15 yuan, not counting the industry. There are two types of traffic, one is free traffic and the other is paid traffic. Free traffic is good, but paid traffic also has value. Today, I will share with you how to obtain accurate traffic for traffic promotion . I hope you can have more understanding of traffic and get more traffic. The article may not mention any specific methods, but my idea is to let you know the reasons why they are done.

1. Users are the traffic

1. When we are generating traffic, our main purpose is to find customers and acquire users from real platforms. Although our promotion and traffic are dependent on various platforms, these platforms also rely on various users to survive, so we use the platform to ask users for traffic.

The key to getting traffic from users is to understand their hearts! Methods like magnifying pain points, stimulating demand, etc. are only part of human nature.

It's like selling a piece of fruit. If you say that the fruit is cheap, has a lot of nutrients, and that eating fruit regularly is good for your health, it's hard for customers to buy into it. Everyone understands these things, so you don't need to repeat them. But you said that eating this fruit can strengthen your yang and nourish your kidneys. I have been eating it for a month and have personally tested that it is effective. I am not sure whether anyone paid for it in the end, but I am sure that your kidneys are not in good condition.

When asking users for traffic, you need to understand what they are thinking. Is it difficult? Not difficult!

Grasp the pain points of the topic. It is the same as the elderly are afraid of death and children are afraid of being stupid. If you want to know what users think, observe your peers and their users to see how they acquire users. Then summarize their experience and you will be much more comfortable with it.

Using corresponding things to target corresponding users is just corresponding, not omnipotent. Just like there are some things that you may look down on, but that’s only because you are not its target user.

2. Essence

The three elements of traditional business: product-traffic-transaction. You can't do without these no matter what you do.

Traffic – We are traffic. We attract traffic from our friends’ circles of friends, and the traffic cost is almost zero.

Deal – If you approve, then the deal is done; if you don’t approve, then the deal is not done. It doesn’t matter because we have the data on the deal rate. On the Internet, no one knows each other, so you just need to attract people who share the same frequency with you.

So what is a product? Many people simply call commodities products.

In fact, commodities are just a type of product and are just props for you to cash in. In addition to commodities, services, technologies, brands, etc. all fall into the category of products.

The efficiency of your product in terms of service, for example:

Why do different Taobao customer service representatives have different conversion rates?

They are all the same machines, why are some produced better than others?

Because the services and technologies are different.

When you go to Haidilao to eat hotpot, are you eating the taste or the service? If you find a restaurant with bad service, will you go there again next time?

By the same token, why can celebrities easily make tens of millions in a year by opening an online store? Why can Luo Zhenyu sell books for tens of millions in a live broadcast?

Because brand, personal brand is also a brand. It is also very important to build your own brand.

Combining your own advantages and products, make an analysis for yourself:

What is your product?

What is the core competitiveness of your product?

What conditions do you need to have if your product is to sell well?

2. User Acquisition

Here we only give an example of social user acquisition. You should learn from it and try to bring in your own understanding.

From a certain perspective, the existence of the community is to gather traffic. Users gather in WeChat groups around the same value point, forming a private traffic pool and paving the way for future development.

This value point can be a big shot in a certain field, a certain paid knowledge product, a wide network of personal connections, or the same hobbies. Only when the community finds its own value point can it better unite into an organization.

1) How to obtain seed users

From 0 to 1 has always been a headache. The success or failure of any project depends on the support of seed users. Only with seed users can we talk about subsequent development.

① Ground promotion

Ground promotion is a very direct way of promotion. A roll-up banner and some small gifts can attract a large number of fans. However, if you want to acquire high-quality users through offline marketing, you must sort out your target user groups and the places where they frequently appear before promoting, so that you can screen such users more accurately.

② Resource exchange

Resource exchange is also a common method in the industry, but first you must have your own advantageous resources. For example, if I have a set of very high-quality courses, I can choose to cooperate with a course selling platform, negotiate the profit sharing, and add everyone who buys the course in the future to the group, thus accumulating the first batch of seed users.

③Use various groups to add users

Search for keywords of your industry on the search engine, find relevant QQ groups, WeChat groups, Douban groups, etc., join the group and then add people in the group as friends. Although this method is troublesome, it is also a way to accumulate seed users.

2) How to generate more users through fission?

Once you have seed users, the next step is to consider user fission.

First, we need to explain a concept. What is fission? It’s actually very simple, 1 becomes 2, 2 becomes 4, this is fission. With fission, dissemination will become very easy and the number of users will easily show exponential explosive growth.

How does fission propagation work?

First, set some highly contagious content or topics. For example, a course selling community sells a set of courses originally priced at 99 yuan for a limited time at 19.9 yuan. Such content is very attractive.

Then, a certain amount of rebate needs to be given to the disseminator. The most common one is promotion rebate. For every share sold, the sharer can get a certain percentage of the commission, so the probability of spread is naturally higher.

Next, make a poster that is easy to spread. The interest points must be clearly listed on the poster, and the most critical content should be enlarged and centered to ensure that the target users click on the image as soon as they see it.

By following this path, information can be spread and disseminated quickly. If the communication effect is average, then we need to review it to see where the problem lies. If conditions permit, you can make a few more posters and promote them after testing the effects.

3) How to stimulate the purchasing desire of new users?

New users are often wary of WeChat groups. How can we make them want to buy?

First of all, the community owner and old users need to cooperate to naturally carry out word-of-mouth publicity within the group. After new users join the group and see that old users have such high opinions of the product, the probability of purchase will naturally increase significantly.

Secondly, you can offer some preferential activities for new users, or give them some small gifts, such as trial samples, free courses, etc. In this way, the favorability of new users can be further increased.

However, with more people, there will inevitably be more miscellaneous tasks. At this time, we need to access social tools for management and conduct multi-faceted management. If we improve the experience of the WeChat group, users' desire to buy will naturally increase.

This is a simple method to obtain social media traffic. It is not difficult to find that there are profits here. Let users see your discounts and the fission of your content. The same is true for other industries. Maximize the discounts and efforts. Everyone likes to take advantage of bargains. Free is not a sin to be cheap. Free is the most expensive. Grasp this dimension.

3. Obtain platform traffic

While we obtain traffic on the platform, we must also abide by the platform rules

Every platform has its own content distribution logic, which is basically the same. The more popular the content, the more recommendations it will receive. This is the rule. So to get traffic from the rules, you need to be familiar with the rules and then exploit loopholes in the rules.

If you need likes, just give likes; if you need comments, just give comments…

Is there a detection mechanism?

Then just find real water army. As long as there are rules, there will be loopholes. People make the rules and machines check them, so it is impossible to be perfect!

It's very direct, but you must remember this when doing promotion and traffic generation. Many big Vs on platforms such as Weibo and Zhihu have risen to prominence through brushing. Very few people have transformed into big Vs through content creation from the beginning.

Many people on the market who teach methods of promotion and traffic generation, as well as some agency operation service providers, may say things that sound nice, such as optimizing rankings and increasing exposure as I mentioned before. In fact, most of them are just looking for internet trolls to increase traffic, and then obtain rankings and exposure through the rules.

When doing this, remember: first, you must master the rules, and second, you must master the resources.

At the same time, the platform itself also has traffic, but those paid traffic, very simple, charging money makes you powerful,

Each platform has a recharge entrance. Douyin has Dou+, Kuaishou has Kuaishou Fentiao, Zhihu has Zhi+, Baidu has SEM...

There are two problems. One is experience, and the other is cost. You need to spend money on testing, and you need to learn to control the input-output ratio.

People who have money naturally think that time is important, and they won’t spend extra time on things that can be solved with money; people who don’t have money naturally think that money is important, and they just want to turn time into money.

IV. Final

From the perspective of precise traffic, I should mention some platforms, such as Baidu, official accounts, or Tieba, etc., and some drainage methods, or Xiaohongshu and other drainage plans. The drainage is the same in essence. You just need to remember that only when the bait is enough will the fish take the bait. If the pain points are hit correctly, customers will naturally come. There is no traffic that cannot be attracted, only the hook you give is not good.

Author: Qinghao

Source: Kuoyi Culture Media