Practical traffic diversion skills for Douyin (Part 1)

In order to help you learn the course better, today I will share it mainly in the form of text + pictures to ensure that you can master the course more time-saving. Before the course starts, I will send you two pictures.

I believe that some people have opened Taobao because of Douyin and directly searched for keywords to buy certain products.

The popularity of Douyin also caught some Taobao stores off guard. From this we can see that by sharing short videos , we can increase fans' understanding of the products. So, these are all buyers showing off their products, which has brought about a sharp increase in Taobao store sales. Is this point also worth our consideration, haha?

Okay, let’s start today’s formal class.

The first part of our course today is Douyin packaging and Douyin certification.

When we are browsing Douyin, we will see that some accounts have the yellow V logo. Just like Weibo authentication, Douyin authentication is actually very simple. We only need to bind our Douyin account to our Weibo account in the account management. Here we must first ensure that our Weibo account is authenticated, so that when we directly log in to our Douyin, the authentication will be displayed.

Here I will talk about the points to note about Weibo authentication. We can certify related self-media in the following fields.

For example, the product we are making now is a weight loss product. In order to attract fans who have the need to lose weight, we can certify our Douyin as sports or food. I am a fat person and I have a need to lose weight. Of course, I cannot resist food, so we can first position our fans and content.

The easiest Weibo certification to get now is the self-media certification. We only need to post 20 videos or headlines in the same field on Weibo to be eligible to apply for self-media. After submitting the self-media application, we must ensure that we update 3 videos or headlines every day.

If you submit a video, it will be a certified video. If you submit an article, it will be a selected article. The review time is 15 days. As long as our Weibo content can be updated every day, and our Weibo nickname is not a sensitive marketing word, our pass rate is very high. When we submit the information, we choose to reprint the content source. You must remember to choose reprint here, and the content field we publish in is the field in which we publish.

Self-media certification is very simple. You can get certification by directly posting on Weibo. If you already have certification, you can bind it directly. If Douyin still has no certification after everyone has helped to support it, then you must have not bound your mobile phone number to Douyin. It will be displayed after binding your mobile phone number.

The above is our Douyin certification. Douyin certification is the most important part of our account packaging, so it is recommended that you can authenticate your Weibo first. If you don’t want to post a Weibo certification, you can directly find someone to invite you to the group, directly purchase the certified finished number, and choose to bind.

Well, someone just asked whether Douyin will block the account. This is certain, but I will teach you how to maintain the account. What are the benefits of Douyin certification? Certification can add weight to the account. For the same two accounts, one with certification and one without, the weights of the two accounts are definitely different, and the exposure is also different.

In addition to authentication, account packaging also includes our personal profile. If you don’t want to attract fans to WeChat , you can just write a sentence in the profile. If you want to import fans to WeChat, you must leave your contact information in the form of: WeChat ID. What we need to pay attention to here is that it is best not to set our nickname as an advertisement. Once sensitive words are set, our segmentation effect may have no effect at all.

Let me continue to explain to you. After finishing this set of courses, you will find it very simple. After our account packaging is completed, we need to maintain the account.

The detailed steps of account maintenance are as follows:

First, go to the hot site and follow a few people, click to follow others, then click on other people's works to read a few of them, and then go to the recommended site in the same city to browse, also to see other people's works, and give other people's works the like, which is the little red heart.

Then go back and continue to click on the second work. At this time, you don’t need to like the work. Just forward other people’s works. It is recommended to forward it to WeChat friends or QQ friends. If you don’t want to bring attention to others, you can directly forward it to your WeChat or QQ account.

After completing the above two steps, go back and click on the third work. At this time, you don’t need to like or forward it. We can directly comment on other people’s works and leave a random sentence. For example, you can write "My friend, there is nothing wrong with it 666" or something like that. In this way, we have performed all the operations such as liking, forwarding and commenting.

These are some basic operations that simulate normal users. These steps must be done. During the account maintenance period, do not rush to advertise or post videos. Just play like this quietly for 1-2 days. The operations of each short video platform are similar. Just follow the skills to maintain the account.

According to this method of maintaining an account, we do not need to rush to publish our own videos. During the period of maintaining the account, we can go to other short video platforms to watch other people's videos, such as Kuaishou . In fact, everyone knows how to move videos before joining the group, but my suggestion is that even if you move videos, you must master the skills to increase your fans. If everyone can move videos to become popular and increase their fans, then they will not be able to sign up for the class.

Well, let me first tell you about the method that most people are using, which is video transfer. To transfer videos, we need to remove the watermark and modify the MD5. We can think of MD5 as the ID card of each video. If we don’t modify MD5, our video will be detected as a duplicate and it will not be possible to become popular.

When everyone is watching Tik Tok, we will see that some popular videos are shot by directly using one phone to point the other hand, and then adding a little bit of their own creativity to become popular. When we use any short video platform, as long as the content is original, interesting and creative, it can have good exposure and attract fans.

There are differences between Douyin’s fans and Kuaishou’s fans. We must first figure out what content Douyin’s fans like. In other words, in addition to the content area, we must choose different types of videos to post. For most of Douyin’s fans, everyone is liking and forwarding those types of videos. These videos are worth learning from.

We can see from the two pictures above that the quality of Douyin fans is very high, with more than 70% of fans coming from first- and second-tier cities, and the majority of users being those born after 1990. At the same time, Douyin is also an open platform with strong fans’ spending power and young people’s strong impulse to consume, which is why it can stimulate explosive sales for some Taobao stores.

After everyone knows what type of videos to move, the next step is how to move the videos and what software to use.

Here, I want to tell you in detail that we have too many things to deal with every day. It is not recommended that you operate too many accounts. Just build up one account. Therefore, I recommend you the operation method of a single video. The batch operation software will also be given to you. Let me talk about the single video operation first.

http://douyin.iiilab.com/

After you save this link, open it in your browser .

We can directly click on the share button of the video, and you can see a copy link. Copy the link directly. Please note that you should not download the video directly. If you download the video directly, there will be a watermark, which is not what we need. We need to copy the video link to the address I just gave you.

Copy it and click to analyze the video, and the download video will appear.

The advantage of this link is that there is no watermark after you download the video. The second advantage is that it can be used on any computer or mobile phone.

You can see that the video I sent you has no watermark. This completes the first step of moving the video.

Just now we talked about the need to modify MD5. MD5 is the ID number of the video, which makes it easier to understand.

If the video we downloaded is 15S, we cannot upload it directly. We need to crop the first or last second of the video. When we upload the video, we can use this function directly. We can also add some of our own video materials to the first or last second of the video.

However, directly uploading videos is not the best solution for us. Most of us have two electronic devices. We can send the downloaded watermark-free videos to another electronic device, extract the better segments from our carefully selected videos, and use the shooting and pause function of Tik Tok to splice them. Here we have to choose videos of the same type for shooting and splicing, so that we can get more likes from fans.

The steps for mobile phone operation are the same. If you are willing to follow along, you can try it now.

Open on mobile phone:

Android phones can easily use this site on commonly used browsers such as Chrome, UC, 360, QQ, etc.

After clicking the download button on an iOS device (iPhone, iPad, iPod), the video page jumps to the video page instead of downloading directly. What should I do?

Because Safari and WeChat's built-in browser do not support downloading files, saving videos requires the use of a third-party app to complete the download. It is recommended that iOS users download the free Documents 6 from the App Store, and then use this site in the built-in browser of Documents to perfectly download videos. Documents also supports moving downloaded videos to the phone album.

The practical part ends here first. I will give you the corresponding software after class.

What we talked about above was video transfer. So, do we have no other way to deal with video transfer? Of course there is. Each of us is an independent individual and no one can imitate us. Therefore, mastering Tik Tok is far from our goal. Our goal is to master all major video platforms on the entire network. This is our original video production method.

Creativity first

1. If we make products, then most people would like to know how to use our products, the production process of our products, and the packaging process of our products. However, some processes that we have not actually seen are the source of our content. This is also the original intention of the Douyin platform, to record interesting things in life.

2. If we don’t make products, then we find our own shining points and share them on Douyin. If you really don’t want to show your face, then a pack of masks costs 10 yuan. There are always more solutions than problems. This is the dance of most people on Douyin, the emergence of gesture dance.

3. We all travel on business to some extent, and there are beautiful scenery all over the country. You have also seen that taking a picture of the blue sky can get 100,000 likes. Why is that? Because of differences across the country, people in heavy industrial cities have a very small chance of seeing the blue sky. It is a scarce thing, and even though you have a lot of it, others will treasure it.

To sum up, when playing on the video platform, we have to play with scarcity. Although imitation can also become popular, the most famous are the first. We want to be the first to try something new. The quality of a video is not determined by one person, but by whether there are people who need your video. If you can film the production process of lipstick, or demonstrate the operation at home, this is what everyone needs.

Do you still remember the pretentious photos of airplane pilot licenses that were once popular on WeChat Moments ? Why? It was curiosity at work, and the same is true for the TikTok platform.

After the content is ready, we will publish it. It is best to control the publishing time to:

1. Friday night

2. Two-day weekend

3. 6pm-8pm on weekdays

Time your releases well! Your work will be seen by more people and become popular faster! Choose to publish when there are many Douyin fans online.

There are different challenges on Tik Tok every day. Adding one when posting a video will increase your video exposure and attract more likes and attention from the same fans.

We had many questions during the class, and some students said that they didn’t understand. I have explained the operation process very concisely. If you still don’t understand, it means that you are not familiar with the Douyin platform. You can open Douyin first, fill in your personal information, and click each button. In this way, when you come back to the class, you will have a different understanding.

There are all kinds of useful information , operating skills, and life hacks on the Internet now. To give the simplest example, we boil eggs, but after they are cooked, too many people don’t know that they should put the boiled eggs in cold water first. This will make it easier to peel off the eggshell. Can this also be posted on Douyin or other video platforms?

Moving videos is a shortcut, but sometimes shortcuts are not suitable for everyone. There is a lot of luck involved. So, what we need to do is to learn how to find value. Today I will give you a bunch of software, and you all move videos. Sooner or later, Douyin will introduce more stringent audits.

Now all mobile phones have the screen recording function. This function is such a user-friendly design. Does anyone know all the functions of Apple mobile phones? How many hidden functions of Huawei mobile phones do you know?

Then someone said, I don’t know what to do myself, just two words - Baidu.

The above is what I shared with you about Tik Tok, or some thinking operations of the short video sharing platform. Our group will not be disbanded in order to help everyone solve subsequent problems, and also to allow everyone to witness more Tik Tok masters in our group. After class, you can find software and some information related to the field that pulled you into the group.

We will update you in a timely manner if there are any subsequent gameplay updates on the Douyin platform. Everyone must remember that we must show our own scarcity through the video platform.

The author of this article @唐晓涵 is compiled and published by (Qinggua Media). Please indicate the author information and source when reprinting!

Product promotion services: APP promotion services, advertising platform, Longyou Games