Tencent Video information flow advertising style, introduction to delivery material specifications!

Tencent Video advertising styles mainly include: Tencent Video children’s alarm clock ads, Tencent Video watch and buy ads, Tencent Video clarity ads, Tencent Video progress bar ads, Tencent Video Ruyi sticker ads, Tencent Video loading ads, Tencent Video focus picture ads, Tencent Video #pause ads, Tencent Video search ads, Tencent Video splash screen ads, etc.

1. Tencent Video Children's Alarm Clock Advertisement

Accurately target home users, and scene-friendly to increase user favorability Display location: Ads will be displayed when setting children's alarms and children's alarm reminders on TV. The display location is above the reminder bar

Material Specifications:

Sales method: package sale

Daily exposure: Different content has different exposure

 
2. Tencent Video buys ads while watching videos

Closely related to content, "Celebrity Style" helps sales conversion

Display location: Appears as an image on the loading screen when the video playback is stuck

Material Specifications:

Sales method: Merchants will sell the products in bulk

Daily exposure: Different content has different exposure

3. Tencent Video Clarity Ads

The viewing time is fully penetrated, affecting the user's favorability

Display location: When the user adjusts the clarity, it appears on the adjustment page

Material Specifications:

Sales method: Merchants will sell the products in bulk

Daily exposure: Different content has different exposure

 
4. Tencent Video Progress Bar Ads

In line with the viewing habits of the new generation, the advertisements are vivid and non-intrusive, and the popular content is always there
Display location: Appears when the user drags the progress bar

Material Specifications:

Sales method: Merchant package sales

Daily exposure: Different content has different exposure

5. Tencent Video Loading Ads

Smart use of invalid time, no interference with content, full screen center with strong focus

Display location: Appears as an image on the loading screen when the video playback is stuck

Material Specifications:

Sales method: Merchant package sales

Daily exposure: Different content has different exposure

6. Tencent Video Focus Picture Ads

Prime location native display, immersive environment tells the complete brand story

Display location: Appears in the client focus image scene in native form

Material Specifications:

Sales method: Exposure bidding, exposure scheduling

Daily exposure: 100 million

7. Tencent Video Ruyitie Ads

Combine creative display in the content box to communicate deeply with users

Display location: Appears in the form of an image (the material itself is in video format) during video playback

Material Specifications:

Sales method: In the recruitment process, the sales are usually sold by appointment and the sales schedule is exposed in a shadow-like manner.

Daily exposure: Different content has different exposure

8. Tencent Video #PauseAds

Exclusive user attention and strong exposure

Placement: Appears as an image when the user pauses playback

Material Specifications:

Sales method: Exposure scheduling

Daily exposure: 100 million

9. Tencent Video In-Stream Ads

Strong exposure, short-term and efficient communication of brand concept; exclusive user attention, release greater marketing value

Display location: Appears in Tencent video content in the form of video clips

Material Specifications:

Sales method: Exposure scheduling, merchant sales

Daily impressions: 1.1 billion

10. Tencent Video Search Ads

The first search-based advertising product in a video APP on the entire network. The first visual super exposure communication form aggregation, advertising content native

Display location: throughout the user's search behavior path in a native form

Material Specifications: –

Sales method: Exposure scheduling, charging according to display time

Daily exposure: Different content has different exposure

11. Tencent Video Information Stream Advertising

Integrate into native scenarios and present advertising content based on user interests

Display location: Appears in the client video content streaming scene in native form

Material Specifications:

Sales method: Exposure bidding, exposure scheduling

Daily exposure: 300 million

12. Tencent Video Splash Screen Ads

Splash screens are available in a variety of forms, allowing for flexible sales. The first visual aspect captures the eye and provides both exposure and

Display location: Appears in the form of pictures/videos on the transition page when launching the Tencent Video application

Material Specifications:

Sales method: exposure scheduling, charging by display time, first-brush, etc.

Daily exposure: 300 million