5 steps to write a hit article with 100,000+ views (Part 1)
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What is your purpose in writing? No matter what you write or what you want to express, you must understand your audience. Which group of people do you want to speak for? If our article becoming a hit is a probabilistic event, then let’s find out how to increase this probability. Portal >> 5 steps to write a hit article with 100,000+ views (Part 2) We will break down the five steps of writing an article: The subject matter of an article is the basis for whether it has the chance to become a hit. Will an article like mine [Teaching you how to write a hit article] become a hit? Obviously not, because it is not a popular topic. So what is a popular topic? There are only three types: – Life – Study – Work You will find that they are all general types. That is, these are topics that you will be interested in no matter what industry you are in or what job you do. For example, let’s take a look at the 30-day popularity of Jianshu: As you can see, they are all related to topics that everyone cares about, such as life, study, health, finance, and love. In addition to choosing the three major mainstream fields to try writing, the attributes of the subject matter also require the following three principles. – The Screaming Principle There are three states when we look at an article: > "Tsk~" - This is badly written; > “Huh?” — This is confusing you. There are two situations: one is that it conflicts with your worldview; the other is that you simply don’t understand it and your existing knowledge cannot explain it; > Make users scream "Wow!": Wow! This is what I want! How does he know my pain? He gave me a solution! Awesome, I'll just follow it! Think back to when you've read some articles that made you scream? "Wow! That's it!" Pay attention to how you feel when reading an article. This feeling will help us learn to pay attention to the needs of readers. After "Ah", it's "Oh~" In other words, after reading your article, he will gain a sense of confidence. This confidence can either solve his confusion and give him the confidence to face a problem that previously gave him a headache, or it can give him a sense of social superiority and allow him to know information that he did not know before. – Pain point principle What is it that readers are suffering from? Being impetuous and unable to calm down is our pain; being busy every day but having no idea what to do is our pain; feeling muddled is our pain; not being able to chase the person we like is our pain; not being able to get over a breakup is our pain; liking this and that and not knowing how to choose is our pain. Did you notice? Almost everything containing the word "no" or "have not" is our pain. Whether your article can touch people's hearts depends on whether you have touched the highest level of pain in their hearts. Pain is divided into 10 levels. If the highest level is 10, how many levels of pain points of your readers has your article solved now? One way to discover pain points is to use the core concept of the Toyota Work Method: ask yourself questions and answer them yourself. -Why haven’t I ever written a hit article? -Because a hit product depends on luck -Then why do some people often write about hit products? -That’s because they have a large fan base. If they have 1 million subscribers and a 10% open rate, that’s 100,000+; -Then why is it that some people who don’t have a fan base of 1 million can also achieve a click-through rate of 100,000+? -...Maybe, they were influenced by some other factors? -What other factors are there? - Let me look for it! You see, that’s where this series of articles comes from. – Explosion point principle The essence of an explosion is its wide spread on the Internet. You have to hit that point, such as some popular Internet events, or an important historical stage of Internet trends. To sum it up briefly, what is the purpose of your writing? No matter what you write or what you want to express, you must understand your audience. Which group of people do you want to speak for? Then in the writing process, you can think about the group you want to represent, what their lives are like, and find their pain points. Then look for opportunities for hot spots that everyone recognizes, so that your article can attract everyone's attention. Mobile application product promotion service: APP promotion service Qinggua Media information flow This article was compiled and published by @彭小六 (Qinggua Media). Please indicate the author information and source when reprinting! |
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