Collection of Xiaohongshu operation problems

Q2:

What are the differences between opening a personal store and a corporate store? Which one is better?

Editor:

They are all potato shops, there is no difference in themselves, the only difference is the identity of the store, which is the biggest difference. But it should be noted here that the potato shop and the flagship store in the Xiaohongshu mall are not the same thing.

You can think of a potato shop as Taobao and a flagship store as Tmall;

The potato shop will not be displayed in the Xiaohongshu mall and will not have the platform's supporting natural commercial traffic, which means it needs to rely on its own personal homepage traffic, while the flagship store (mall) can enjoy Xiaohongshu's mall traffic, activities, advertising space, etc.

Of course, the handling fees and complexity of the mall are different from those of the potato shop. The potato shop is more "lightweight", so if you are an individual or a small brand who doesn't want to make things too complicated, it is recommended to use the potato shop. For large brands or brands that are positioned as high-end brands (that is, they need to appear to be comprehensive on the surface), it is recommended to use the Xiaohongshu mall.

Q3:

Xiaohongshu is holding a 618 event recently. I guess bloggers have turned on the "small list" function in their notes. According to your experience, how can we use the small list and the 618 event to drive traffic to notes or accounts? Could you give me some advice?

Editor:

As far as I know, even during the 618 shopping event, there was no traffic inclination towards bloggers. However, due to some changes in users’ demand for viewing Xiaohongshu, content with products has become more popular and easier to click on recently, which means it has gained more traffic (after all, it is 618 and people are always thinking about buying something at a low price). But to be clear, this has nothing to do with traffic support.

As a blogger, I still recommend that you add some product-related content while keeping in line with the consistent tone and verticality of your content. For example, maternal and infant bloggers can publish a must-buy list of maternal and infant products.

The Small List is a "sales promotion" function of Xiaohongshu. The specific functions can be viewed in the Creator Center - Sales Promotion - Small List. The Small List itself does not have traffic support, but participating in the recent activities of the Small List can obtain traffic support.

So according to what you said, with the help of 618, what we can actually do is to add some products to the content, especially popular products that everyone may choose. However, the increase in followers is not solely determined by traffic. The attractiveness of the entire account is the key factor that determines whether users will follow it.

The following is a small list of related activities in the near future for your reference.

Q4:

I would like to ask, video notes can be used to create collections, so will the name and description of the collection be related to the "search keywords"? For example, if the name of a collection contains the word "love", then when users who like this type of content search for it, will the notes under the collection have a relatively greater chance of being displayed at a higher ranking?

Editor:

The answer is no. You can think of the collection as a classification of video content, but the classification is only valid on your own account homepage, which means it can only access private domain traffic. It has nothing to do with platform traffic and will not be searchable.

Q5:

I would like to ask, when investing in French fries, is there a big difference between choosing note reading volume and fan attention? Which one is more recommended for long-term investment?

Editor:

As the names of the options for placing French fries indicate, which one to place refers to the user's tendency in placing the fries, so place the one you need. This tendency means that based on the user's past actions, they are more likely to engage in such behavior.

However, options cannot play a fundamental role. The fundamental effect must depend on the content of the notes. This means that when the content is the same, there will be obvious differences in the selection tendencies, but when the quality of the content itself is different, it cannot be compared for reference.

The last question: The option that is most suitable for long-term investment is definitely the most valuable option. How do you define long-term value? That is, the data you generated this time will exist for a long time rather than just once, so there is no doubt that your followers will increase, because this follows the account, while the others all follow a single note.

Here is an extra tip: If the total amount of note data is not high at present, then the probability that the effect of posting French fries will be good is also very low. But if we first vote for “likes” on a single note to make it a hit, and then vote for “follows”, will this combination have a better effect? You can try it.

The above are some typical problems that bloggers may often encounter. I hope they can be of some help to everyone.