How to operate short videos? How to promote the operation of short videos?

To do short video marketing, we need to understand the strategies and methods of promoting short videos. So how do we operate short videos? How to promote the operation of short videos? Let’s follow Feng Chao from Jimifeng Technology to learn more about it!

How to operate short videos? How to promote the operation of short videos?

Point 1: Accurate positioning

We all have a certain understanding of the theory of positioning. Simply put, it is to tell others who you are, but the most important thing here, on the short video app, is what we call the relationship expression of the characters. To put it simply, it is the so-called live-action version. In fact, it is the first step to turn the brand into an IP and give the brand personality. One thing that well-known brands need to do, including companies, is to update their personalized features when spreading on short video apps. On this service channel, everyone would rather communicate with a beautiful corpse, add a beautiful corpse, become his fan, care about him, and pay attention to him, rather than a cold corporate promotional video.

Point 2: Customers

What does it mean when younger customers want you to blend in with them? We have all been blinded by our usual thinking, including our ability to recognize short video apps and our ability to recognize young users, which have actually been blocked. The only way to unblock it is to get together with young people, talk to them, drink their drinks, play their games, and so on.

Point 3: Content

The theme of the advertisement is about brands and products, and the role of the media is to tell stories and use value. Therefore, on new media channels, that is, short video apps, good short videos are just about talking about temperature, situations, and stories. None of them are talking about brands or products nakedly. Only by relying on the three aspects of story, scene and temperature can we make more attractive short videos and spread the good values ​​of a brand or product. From these three key aspects, we can build a complete personalized corporate image of the head office. We are a group of reliable companies, we are a very trendy company, we are a very handsome company, and these key target groups are nearby.

This is an interaction between typical customers, company employees and our corporate brand awareness. You can explain the changes that the brand has brought to you, the changes that the product has brought to you, your experience with the product, and so on from the perspective of employees and typical customers. Content like this can continuously create and output value.

Point 4: Spread

In fact, spreading is a matrix-type behavior and a set of combined strategies. Generally, there are several aspects to consider: first, different levels, second, different customers, third, different target groups, and fourth, different dissemination content. Let's use a simple coordinate system to communicate. Our ability to spread knowledge, especially based on short video apps such as Volcano Video, Douyin, and Kuaishou, our horizontal axis is to quickly promote your brand marketing and achieve market sales goals, and the vertical axis is our market sales level.

Point 5: Plant trees

The tree-planting ability of the short video app has long been beyond doubt. Especially in short video entertainment with a strong interactive communication atmosphere, the all-round solid-screen immersive viewing experience, the dissemination method of blockchain technology, the real social media-related chain operation, and the more external interactive communication conversion channel can maximize profits and stimulate customers' purchasing desire.

In order to boost brand upgrade conversion efficiency, short video apps have also begun to develop and build network-layer products, launching e-commerce, POI, WeChat applets and other products to more smoothly achieve full-link marketing promotion.

Point 6: Flow logic thinking

If a brand carefully writes content just to get one-time traffic, then it will lose the big picture. The comprehensive use of content and efficient operation of fans are important.

Well-known brands continue to produce high-quality content in order to gain high-quality fans. Obviously, the value of users exceeds the value of traffic, and brands must change their traffic thinking to user thinking. This type of customer not only has high stickiness, but also continues to actively assist in brand promotion.

Therefore, as time goes by, the value of fans will steadily increase and become a key component of brand value. Brands can continuously track the status of target customers, establish long-term and solid relationships with customers, operate efficiently, and comprehensively manage customer life cycles.

Point 7: Short video + reasonable layout

Short video marketing is not just about marketing promotion on short video apps. With the strong arrival of the short video craze, various online channels are implementing the "short video +" development strategy.

Okay! The above is how to operate short videos? How to promote the operation of short videos? If you want to know more about short video operations, please follow Jimifeng Technology. Jimifeng Technology is a short video agency company dedicated to Douyin agency operation, Douyin promotion, and live streaming. It realizes new media communication and digital marketing for customers through brand content, short video operation to accumulate users, live streaming by internet celebrities, and Douyin sales.

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