Which one is better, Sina Fuyi or Fanstong?

1.What is Fuyi?

Sina Fuyi relies on Sina's massive resources to conduct multi-dimensional mining of massive data from Sina's various platforms, providing advertisers with a self-service advertising platform with precise targeting and creative optimization. Self-selected mixed bidding based on CPC/CPM.

2. What are the advantages of Fuyi?

Sina's brand influence, massive high-quality resources, high-quality Sina users, data insights, creative diversity, independent bidding, and precise targeting.

3. How to optimize?

Different bidding methods, multi-dimensional targeting, and display time. The specific optimization method will be introduced below.

4. How to support continuous optimization?

View reports, statistics for each dimension; data analysis , comparative analysis of each data; various optimization strategies.

Which one is better, Sina Fuyi or Fanstong ?

To open an account with Sina Fuyi Advertising, look for the performance advertising expert , Xiamen Qinggua Technology, the core agent of Sina Fuyi in South China, focusing on Internet performance advertising, serving more than 50,000+ business owners in South China with dedicated 1-on-1 personal services, and excelling in overall performance advertising for finance, e-commerce , games , and brand clients. Start consulting Qinggua Media officials now. For details on Sina Fuyi advertising space, please see: //www.opp2.com/dsp/xlfj.html.

The Fuyi platform relies on the massive resources of Sina's dual platforms and multiple terminals. It conducts multi-dimensional mining of massive data from Sina.com, Sina Weibo , and mobile clients to provide advertisers with dual-dimensional services of precise targeting and creative optimization.

Fuyi is a type of RTB platform with unparalleled advantages in the era of big data! It has the advantages of precise data targeting, multi-platform core resources, and a massive user base!

Directional precision

User targeting settings in five dimensions: resources, region, interest, age, and gender, with 24-hour data updates!

Multi-platform core resources

Covering hundreds of core resource areas including news, finance, technology, mobile phones, automobiles , real estate, medicine, education, health, travel, games, etc.!

Massive user groups

A report in June 2013 showed that Sina's portal and Weibo covered 80% of China's Internet users, and Sina's weekly user share was 41.7%, far higher than that of Hunan Satellite TV and other media!

Sina has launched a dual promotion platform with multi-dimensional precise targeting technology based on its insight into the behavioral data of 500 million netizens, and an advertising platform with self-service precise delivery and self-service creative optimization for multi-terminal dynamic bidding effects. Meet the diversified Internet marketing needs of large, medium and small enterprises.

Charging model: autonomous bidding, cpc/cpm mixed bidding

Audit rules: Provide business license, legal person ID card, ICP filing and other industry-related qualifications

Review period: 3-4 working days

Sina Fuyi PC version

Location: There are many advertising resources on the PC page

Interpretation: A variety of ad sizes are available, with habitual reading, pictures or text forms, visual prominence, and natural presentation.

Sina Fuyi Mobile Terminal

Location: Various channels on mobile or WAP sites

Interpretation: Increase overall advertising exposure , reduce audience disgust, and thus increase click-through rate .

Advertising creativity: Diversification, enhancing mutual encouragement among people

After setting the relevant targeting conditions, you can choose to jump to ADBOX (a creative tool for self-service multi-functional advertising. ADBOX can be used to create display communication, social interaction, multi-image carousel, and form collection ideas.) to improve the display effect of the advertisement and increase the click-through rate.

For details of Sina Fuyi advertising display, please see: //www.opp2.com/dsp/xlfj.html