How to do website SEO optimization? How to do Baidu SEO?

Especially in recent times, Baidu has been acting up and messing up its rules. Webmasters can only cry out in pain, and when they get anxious, they complain and some even curse. But Baidu is the boss and we are the waiters. We have to rely on them for our livelihood, right? If Baidu goes bankrupt one day, we, the personal webmasters, SEOs, and online promoters will be unemployed. It is better to remain silent. Silence is a diamond! ! ! As long as you master the skills and methods of Baidu optimization, as well as the rules of inclusion and ranking, Baidu optimization will no longer be a headache. So how to do website SEO optimization? How to do Baidu SEO? Let’s learn more about it with Dongguan SEO Feng Chao !

How to do website SEO optimization? How to do Baidu SEO?

Baidu optimization determines the factors of keyword ranking:
1. Website layout (tables are outdated for making web pages, and now the mainstream is div+css for making web pages)
2. The writing and order of website title, keywords and description ① Title writing method: the home page is the website keyword + website title; the column page is the navigation name + website title; the content page is the content name + navigation name + website title (the position can be exchanged according to the actual situation, there is no specific requirement. It depends on whether the user is used to searching for keywords or it is easier to access by typing the website name. Because the title has a maximum display character number, it is recommended to be within 80 characters. If it exceeds the limit, it will be omitted and inconvenient to search.)

②How to write keywords: The keywords in the title must be included in the keywords. If they are different or too different, or if there are too many words, Baidu optimization will not work. It is ideal to write between 2 and 6 characters in combination with the title, and the total character length of keywords is recommended to be optimized within 100 characters (How to choose popular long-tail keywords and optimize them? Dongguan Feng Chao believes that friends can look at the Baidu Index, related searches at the bottom of the website, and the Baidu search association function to ensure that you have no worries. Be careful: copying the navigation bar text into the keywords is unwise. You must know that the navigation is generally two or four words, and the keywords optimized in Baidu based on user search habits often exceed four.).

③Description writing: This is the most difficult. The general description should use one sentence to fully explain the entire website and services. In order to let users better understand the website, it is not necessary to force all the keywords to be included in the description. Although it is good for search, for users, they cannot understand what the website is about when they first see it, so it will have a great impact on the click-through rate. Doing so is also the performance of an immature website. You can find a few of the most popular ones to write first, and add some more to make up for the rest when exchanging links. The total character length of the description is recommended to be optimized within 200 characters.

Regarding the order of website title, keywords, and description, webmasters have different opinions and each has his own reasons. Feng Chao from Dongguan believes that comprehensive factors are the most critical.

3. The average distribution and density of keywords in the website pages. The webmaster tool can simulate the Baidu spider to collect all the text on the entire website homepage, and then calculate the average distribution and density of keywords in the entire web page text content. If the keywords are too close together, it will be regarded as keyword stacking and will be punished. Keyword density refers to the proportion/frequency of keywords in all the text on a web page. The ideal range is 2%-8% (if there are words in the content that are the same as the keywords, they will also be counted).

4. The size of the information database hosted by the website. If Dongguan Feng Chao's blog has 1,000 pages indexed and only 100 pages indexed, the possibility of being searched is completely different.

5. The number of high-quality links: including purchased open links and dark links, exchange links and cross links.

6. Domain name selection: Baidu gives different weights to commercial and corporate domain names, as follows

com>com.cn>cn

7. Regarding the speed and stability of the server, we recommend Xinwang, HiChina and Kuaiwang. Although they are a little more expensive, it is worth the money compared to the frequent server problems and slow access speed.

8. Feng Chao from Dongguan recommends that you build the website, test it locally and then upload it to the server. Also, do not change the website framework, internal programs, title, keywords, and description at will. If you modify the website just after the search engine has adapted to it, it will take some time for it to adapt. It is very difficult to promote keywords by going back and forth like this. I would like to emphasize this here. This is the experience of Feng Chao from Dongguan.

9. Website construction time

10. The amount of traffic obtained through other promotional means.

Baidu optimization Baidu collection and snapshot update rules:

After a new website submits its URL to Baidu, it will be included in the index in 7-30 days. Adding original content and high-quality links will speed up the inclusion process, but the fastest time is 3 days.

The old website should update its original content every day and add more high-quality external links from the same industry. Not too much, not too little. The key is to persist. Snapshots may be updated every day. The website’s indexed pages are updated on the 11th and 26th of each month. The 26th has the largest update volume and the most K sites. Small updates are on Thursdays, and the update time is 4 am. Feng Chao from Dongguan really admires many webmasters. In order to see the results of a month's hard work, he will stay up until 4 o'clock before going to bed. Rather than loving this industry, Feng Chao from Dongguan likes the people in this industry more.

Baidu optimization website being punished phenomenon and solution:
Punishment phenomenon:
(1) site: www.yunmajp.com, not the first place on the homepage.
(2) The snapshot is updated slowly and has not been updated for more than half a month.
(3) The ranking of the website’s main keywords has dropped.
(4) The content is constantly updated, but some are included and some are deleted by Baidu.
(5) The entire site was blocked, not even a single page was left.

Solution:
(1) Use the webmaster tools to check if any links are broken or if any websites that exchange links have been punished. If found, reorganize the links in a timely manner.
(2) Stop collecting large amounts of unmodified information and posting it to the website, and start regularly updating some original content.
(3) When exchanging links, you must look at four aspects of the other party’s website: snapshot, number of included pages, PR value, and ALEXA ranking.
(4) Stop posting links containing too many sensitive advertising words on Baidu's Tieba, Zhidao, Baike, and Space (if your site is blocked for this reason, then you are really stupid).

This is the experience of Feng Chao from Dongguan in Baidu optimization. Those who know should not speak, those who doubt should try, and those who do not know should learn. As for some friends who asked: You know so much about Baidu optimization, why doesn’t your Dongguan Feng Chao blog have a good ranking? This is a good question and it hits the point. This question can be the topic of Dongguan Feng Chao’s next article, and I will give you an explanation then. Finally, I would like to add one more sentence. Some netizens have reported that using the "Dongguan Feng Chao's self-changing IP click method" to click on keywords has increased the rankings and has achieved initial results. I hope that friends who have not seen the results yet will persist.