Li Jiacheng's personal profile: Regularly checking dead links is a responsible attitude towards SEO

For an SEO supervisor, most employees are only responsible for two things every day. Content creation and link building take up a lot of time. Some companies, especially small and medium-sized enterprises, do not regularly review and diagnose these contents. Only a few serious companies regularly review the structure of the website, and an issue that is easily overlooked is regular testing for broken links.

Regularly checking dead links is a responsible attitude towards SEO

Therefore, it is simple to understand which are dead links:

Dead links, as the name suggests, can be understood as those links that are disconnected and have no actual links. This may be due to deleted content, program errors, resulting in some links. Usually the server-side website will set a 404 page. When you visit a dead link, you will see this page.

1. So, why do we need to check dead links regularly?

(1) Seriously affects user experience

For dead link processing, even if a 404 page is set, it is easy to generate a high bounce rate, but most sites still do not have a 404 page, which seriously affects users' trust in the site.

(2) Causing confusion in the internal chain structure

If you have a lot of dead links on your website, especially if they are deleted from content pages, it will have a certain impact on your spider crawling and weight transfer. Many articles are often bridges of internal links, connecting multiple articles to recommend each other.

(3) Potential serious impact on rankings

If your website has long-term dead links, you don’t have a 404 page, and you haven’t submitted the dead links in the webmaster tools of the Baidu search resource platform, then for a long time it is likely to be downgraded, causing some rankings to start to decline. When you find that the ranking has slowly declined, you might as well check the dead links.

2. So how do we detect dead links?

1. Use the site map

When your site content is not enough, say around 100-200 links, you can export all the links one by one using a sitemap.

When your website has less than 5000 pages, you can also export all links using a sitemap. At this point, you need to use an online dead link detection tool to batch detect these links.

It’s worth noting that those dead links were already included and ranked highly, and you need to find a page related to the content and 301 redirect the dead link page to this page to avoid traffic loss.

2. Use software and online dead link testing tools

One of the biggest benefits of using SEO software to detect dead links is that it can not only query deleted links, but also detect links with program errors, which will be more detailed. The only difference is that he often charges for them.

Most online tools are free, but the level of link processing is limited. For more websites, there will be loading waits or even errors. The only advantage is that some websites do not need to export batch queries and are free.

Dead link detection is not a regular SEO task. Although many SEO tutorials do not mention it, it is not a bad thing to suggest that you perform site structure detection and diagnosis within a certain period of time. Yan Su's personal profile: The number of website contents collected does not directly affect the keyword ranking