The most complete! New product launch event process planning plan!

The most important thing about an event is to have a comprehensive grasp of it. When planning and holding an event, we can vividly compare it to planning a live performance, whether it is an ordinary meeting, a company event, an exhibition event or other marketing event.

So, how to plan an event? How to conceive the process of event planning ?

The following takes the new product activity planning and implementation plan as an example.

1. Overall idea of ​​the activity

2. Event operation planning

3. On-site execution strategy

4. Budget plan

5. Expected results of the activity

6. Emergency plan and others

Source: Xia Jiafeng