How can I promote more cost-effectively in Baidu SEM?

Now Dongguan Feng Chao editor has found that more and more companies are beginning to choose to promote their brands through Baidu bidding and increase sales volume. Many companies even invest huge amounts of money to specialize in Baidu bidding. The editor found that many companies’ bidders do not understand the mechanism of Baidu’s bidding at all, and simply force rankings by increasing the prices of keywords. In fact, there are many tips for Baidu bidding that can save companies a lot of promotion funds. The editor will teach you some Baidu bidding techniques below.

How can I promote more cost-effectively in Baidu SEM?

1. Bidding promotion method

Baidu currently has two bidding promotion models: search promotion and alliance promotion. Search promotion is what we call bidding ranking. Each keyword is ranked and displayed according to the bid of each company, and the charges are based on user clicks. The equivalent of online alliance promotion is Baidu alliance promotion, which means that advertisements can be displayed on many websites that cooperate with Baidu, and the charges are calculated based on clicks. If a company wants to do affiliate marketing, then the daily budget must be set well, and it must be done slowly and step by step. If the effect is good, then continue. If not, then switch to bidding promotion.

2. Set up daily consumption and promotion areas

Many companies have different advertising strategies because all companies face different customer groups. Some companies' advertisements need to be promoted nationwide, while others only need to be promoted locally or in surrounding areas. Because all advertisements are charged on a click-by-click basis, the daily budget must be well controlled. During the peak period of keyword bidding, the click price of keywords is often very high. If you do not pay attention to control, it is likely to cause the daily promotion budget to exceed psychological expectations by a lot. Even if you set a daily budget, you must place ads reasonably, otherwise the ad will be offline because the budget is consumed early.

The above are two ways to save money on Baidu promotion compiled by Dongguan editor Feng Chao. In the next article, the editor will continue to discuss with you based on today’s article.