WeChat Moments native promotion page ads are online! Innovative ways of Olympic marketing!
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With the opening of the Rio Olympics, the native promotion page ads of Moments were launched, with six major brands including NIKE, Amul, Samsung Galaxy, Yili, Tencent News, and Golden Dragon Fish appearing on Moments. Native promotion page ads use "brand-new advertising formats" and "appropriate Olympic content" to bring you a visually stunning experience, helping the Olympic IP to quickly gain popularity in social scenarios. Various forms, smooth experience Native promotion page ads consist of two parts: the outer display in the circle of friends and the inner native promotion page. The outer layer display cancels the original "View Details" in the lower left corner. Users only need to click on the outer layer image of the advertisement to directly open the inner layer native promotion page, providing a smooth and natural experience. Native promotion page advertising style and interactive diagram Create brand stories through immersive experiences To create a perfect brand story, content alone is far from enough. Native promotion page ads can better support the brand and enhance the user viewing experience in terms of form, technology, etc. 1. A variety of ways to tell brand stories Native promotion page ads present content in the form of large scrolls, combined with videos, carousels, panoramas and other presentation styles, providing ample space for brand creativity. Advertisers can use the functional components provided by the platform to freely match materials according to their own needs, connect long and short images, and combine single and multiple images, so as to better present creativity and tell brand stories. 2. No need to wait for the immersive environment . Native promotion page ads have the characteristic of fast loading, which is nearly 10 times faster than the loading speed of ordinary advertising landing pages, ensuring the smoothness and naturalness of the advertising experience to the greatest extent. At the same time, the advertisements are presented in the form of full-screen interaction and large scrolls, giving users an ultra-cool immersive viewing experience and giving full play to the information dissemination advantages of mobile advertising. Various ways to play, fun and interesting Native promotion page ads can be played in a variety of ways through the free combination of different functional components. What is the correct way to play native promotion page ads? Six major brands, including NIKE, Amul, Samsung Galaxy, Yili, Tencent News, and Golden Dragon Fish, have taken the lead in trying out new products. Come and see if these brand stories can inspire you. – NIKE NIKE is still very NIKE as always. The brand’s “no belief in limits” sportsmanship is told through long streaming videos, while the featured long pages of native promotional page ads can fully showcase the image and determination of athletes. The external link on the last page jumps to Nike's official website, encouraging users to participate in offline activities and closely follow the "footsteps" of Olympic champions. While conveying the brand spirit, it also drives up the event participation rate. NIKE native promotion page advertising diagram - Amul Amul specially prepared a "cheer-up feast" for the Olympic athletes. The Amul Olympic cheering team composed of Angelababy, Li Chen and other stars cheered for the Olympic athletes together, which was very pleasing to the eyes. The whole advertisement is full of vitality, and Amul’s healthy and nutritious meals are interspersed in it, making it particularly attractive. Amul original promotion page advertising diagram - Samsung Galaxy Samsung Galaxy has created two short videos about watching Olympic events in "different" scenarios around the theme of "Different Views, Different Olympics". The videos are paired with concise and clear text to give the overall page a strong sense of rhythm, bringing users a new and different visual experience. While users learn about the functions of new products, they can also improve their brand favorability and experience an extremely smooth ordering and purchasing process. Samsung Galaxy native promotion page ad diagram -Yili Yili has recently continued to promote the “Small Feats” theme event on WeChat Moments, hoping to call on the entire nation to participate in the Olympics. This time, a very unique "Everyone is Moving" video, supplemented by a panoramic view showing everyone's exclusive "competition" number plate, will bring users into the "Everyone's Small Feats" event. Are you guys in front of your phone screen going to come along? Illustration of Yili’s original promotion page advertisement - Tencent News During this Olympics, Tencent News launched the slogan "Different perspective, different Olympics", striving to give users a completely different Olympic experience. The high-quality materials combined with the stunning panoramic images make users feel as if they are at the Rio Olympics, and feel the immediacy and authenticity of being the “exclusive Olympic partner”. Tencent News native promotion page advertising diagram – Golden Arowana Golden Arowana 1:1:1 took advantage of the Olympics through a full-screen video on its native promotion page, perfectly combining it with virtual reality, allowing netizens to fully experience the thrill of traveling in Rio. While bringing friends closer together and releasing patriotic enthusiasm, it also better inherits the brand's consistent reputation of "champion" and "come on", which can be said to kill three birds with one stone. Schematic diagram of the original promotion page of Golden Arowana We have always been committed to creating the best options for advertisers to tell their brand stories. The launch of native promotion page ads can provide brands with more room for creative expression. In the future, native promotion page ads will also launch more functional components, allowing even the smallest individuals to tell their own good stories. APP top promotion mobile application product promotion service: ASO optimization service Cucumber Advertising Alliance The author of this article @微信广告助手is compiled and published by (APP Top Promotion). Please indicate the author information and source when reprinting! |
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