It is rumored that Apple may adopt a paid bidding model in the App Store, which will be fun!

Apple has assembled a secret team to explore changes to its App Store, including charging developers of apps that are highlighted, according to people familiar with the matter.

Among the options Apple is considering is paid search, which would allow developers to pay to be ranked higher in search results. For example, when a user searches for "football," "crosswords," or "poker," game developers who pay a fee can appear at the top of the search results.

Paid search has built Google into a multibillion-dollar business, and Apple will use it to explore revenue models for the App Store. As app developers begin to invest more and more money in promotion, it has provided a considerable source of revenue for Internet companies such as Facebook and Twitter.

People familiar with the matter said that about 100 employees are working on the project, including many engineers from Apple's iAd advertising team. The project is led by Todd Teresi, head of Apple's iAd.

In addition to paid search, the team is trying to improve the way users browse in the App Store. The new team was formed not long ago, and it is unclear what specific changes they will implement.

Apple declined to comment.

The App Store is an important business for Apple. The more software a user downloads, the more likely they are to buy Apple products rather than switch to another manufacturer's phone or tablet. The success of the App Store is also a key reason for the popularity of the iPhone and iPad, and the app store has become a core element of the company's CEO Tim Cook's strategy to increase sales of online services. Apple currently takes a 30% cut of app sales, which formed part of the company's $20 billion in revenue last fiscal year.

Improving search functionality shows that Apple is aware that the App Store is becoming increasingly difficult to navigate. The service was first launched in 2008 and now has 1.5 million apps, with users currently having downloaded more than 100 billion apps. App developers have for years called on Apple to add new discovery tools for users as a crowded marketplace makes it increasingly difficult for people to find new apps and for companies to build sustainable businesses.

Apple has taken steps in the past to improve search. The company acquired a search engine company called Chomp in 2012 to address this problem. Cook also adjusted the leadership team of the App Store in December last year, changing the head of the business from Eddy Cue to Phil Schiller.

What do you think about this?

ASO optimization service click link: ASO optimization service introduction

IOS accelerated review click link: //www.opp2.com/8854.html

APP Top Promotion (www.opp2.com) is the top mobile APP promotion platform in China. Welcome to follow our official WeChat public account: appganhuo

[Scan the top APP promotion WeChat QR code to get more dry goods and explosive materials]

This article was written by @Bloomberg and published by (APP Top Promotion). Reprinting this article requires the consent of Top Promotion , and please attach the link to this article!