Kuaishou advertising, Kuaishou advertising account establishment, Kuaishou advertising resource location

Kuaishou, a short video social platform, has achieved 50 million daily active fans in less than three years, an increase of more than 60 times. The main advertising methods used are short video ads, banner ads, drop-down ads, etc. to promote Kuaishou's advertising platform. With wide resources and diverse conversion forms, the exposure, clicks, and conversion rate of ads directly determine the advertising delivery and exposure sales.

The following is a detailed introduction to the process of setting up Kuaishou ads .

1.2.1 Overall introduction of the promotion page

1. [Create Ads]: Both sides of the promotion homepage support quick creation of ads;

2. [Account Level]: The promotion page allows you to view data at three levels, namely, advertising plan, advertising group, and advertising creative level;

3. [Search Filter]: Supports plan status filtering, and the search box can support plan name & plan ID filtering;

4. [Date Filter]: Supports filtering across time periods, with a maximum date of 6 months;

5. [Custom list]: supports selecting custom data sorting and sorting according to required data indicators;

6. [Start & Pause & Delete] supports checking and filtering the Start & Pause & Delete buttons;

1.2.2 Construction plan

1. [Select marketing target]: Select marketing target according to the demand for delivery;

2. [Plan Name]: The plan name is automatically filled in based on the marketing goal + date + creation time, and can be edited by yourself;

3. [Single-day budget]: Set a planned budget. Currently, it supports unlimited, unified budget, and daily budget. The minimum planned budget is not less than 500 yuan. "Unified budget" fixes the budget according to the schedule. "Daily budget" can set a weekly budget, which is mainly convenient for users to set the budget for the next day. If the daily budget is "blank", it defaults to unlimited budget.

1.2.2 Building an advertising group

1. Target Application

1) Fill in the selected delivery link according to the selected marketing goal; for example, app download supports selecting applications, and collection forms support filling in h5 landing page information, etc.;

2) [Conversion Goal]: When setting up tracking leads or tracking applications in Tools-Conversion Tracking, you can directly select the corresponding conversion goal.

2. Target group

1) Supports targeting template selection to help advertisers quickly select the targeting; it can be set in advance in Tools-Targeting Templates;

2) Customized population: supports DMP population package selection and calculation;

3) Basic targeting options, including region, age, gender, device, interest, influencer fans, and smart expansion. Whether the three basic targetings supported by smart expansion can be exceeded depends on the actual delivery settings;

3. Budget and Scheduling

Support the budget, delivery method, scheduling, delivery time period, and creative display method of the entire advertising group;

4. Optimize goals and billing

Supports selection of optimization goals, billing methods, and target costs; please note that the performance platform currently does not support the cover exposure billing method;

1.2.3 Building Creativity

1. [Ad placement]: Supports optimal ad placement and selection of ad placement according to scenarios

1) Preferred ad placements: Based on the delivery goals and targeting, we will select the ad placements with the best estimated effects for delivery and reach more target conversion users.

2) Select ad placements based on the scenario: Currently, information flow ads and video play page ads are supported; video play page ads are mainly in the form of sticky notes;

3) Select ad slots by scene and support multiple selections

2. Creative Production

1) Creative production method: support customized & programmatic creativity

2) Creative content: Each group supports 15 creative ideas, and supports vertical video, horizontal video, and sticky note styles;

3) Video & Cover

Videos support local and select Kuaishou’s own works;

The cover supports "recommended cover" and locally uploaded cover;

4) Cover dynamic word package

Adding keywords related to the user's personal attributes, such as age and region, to the cover of the ad video can increase the cover's click-through rate and subsequent conversion rate;

a) You must select the sticker and fill in the cover slogan before the dynamic word package appears;

b) Display during preview of cover slogan: Display the cover slogan, but it does not affect the actual display;

c) The cover slogan should be limited to 14 characters or less, otherwise the online display effect will be poor;

d) Currently, only custom creatives support dynamic word packages, while programmatic creatives do not support them.

5) Call to action button & work slogan

1.2.4【Advertising monitoring】

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Kuaishou advertising promotion process, Kuaishou advertising price

Kuaishou advertising introduction, Kuaishou advertising display, Kuaishou advertising price

For more Kuaishou advertising cases, if you want to do Kuaishou advertising, please contact Qinggua Media official