APP promotion notes: 100-day channel promotion work summary! Attached is a list of various channel resources!

1. APP recommendation websites recommend themselves

The most beautiful applications, Coolan.com, DEMO8, Mumayi Discovery Channel, etc. If your product is unique and novel, you can also get reviews and recommendations from the most beautiful applications. PS: The recommendation is simple. As long as the product is interesting and fun, users will share and spread it on their own initiative. For example, once the Footprint APP was recommended in the Most Beautiful Apps, the server was overwhelmed by the surge in users within a few days.

2. First launch cooperation with major app stores

Keep an eye on the schedule and show more courtesy to the official person in charge of the app market .

3. Forum Post Bar Promotion

Baidu Knows, Baidu Tieba, Mop Forum, Tianya Community, Douban (Douban has an AP recommendation channel), Guokr Group, Android Forum, etc. (soft articles cannot be too soft) PS: The time and manpower investment costs are high, but the user activity is higher.

4. News submission

Chuangyebang, IT Ear, 36Kr, Internet Analysis Salon, NetEase Recommended News, etc. The article can analyze the industry trends of the APP industry, the financing status of the APP, interviews with the founders, etc., and briefly mention your own product features and compare them with other products. Remember not to write about your own product throughout the article. PS: This method is mainly for brand promotion. At the end of January, on the first day of the publication of an article titled "Ga Ga APP for teasing foreigners" by Chuangyebang DEMO8, it directly brought in more than 3,000 registered users. The user activity was also very high and continued to increase steadily. It is somewhat similar to the third forum post promotion, but with higher exposure .

5. Weibo and WeChat promotion

New media channels such as Weibo and WeChat are one of the important channels for app promotion. H5 page dissemination is certainly a good way. Hupu had a good case last year, which was forwarded more than 3 million times, and directly made Hupu rush to the top 10 of the app store rankings.

In addition, Moments and WeChat are also one of the most advantageous channels for brand communication. As we all know, this type of communication is more flexible and users are more receptive to it, such as the communication through jokes, pictures, graphics, texts, videos, etc. that combine hot topics on the Internet.

Paid articles

App Store

The app stores that have been tried include: Xiaomi App Store , Huawei App Store, Wandoujia App Store, and Baidu App Market.

• a Xiaomi: There are application search and information flow display. However, our product belongs to the social category and cannot be displayed in the information flow. We can only run the application search for a D. The bid must be 5+ to gain a certain volume.
• b Huawei: There are two modes: CPD and CPT. However, in the past two months, there has been no vacancy in CPT. So there is only one mode, CPD, with a bid of 5+
• c Wandoujia: There are a lot of locations and the bids are high. Among them, there are options for network alliance recommendation (you can buy 1 D by bidding 0.6, but the conversion rate is not high, so it is not recommended), and then there is the keyword bidding mode (you can add countless keywords, get positions through bidding, users download the app by searching for keywords, the conversion rate is good, so it is recommended). The last one is the expensive recommendation position (I tried it for 2 days and didn’t dare to try it again)
• d Baidu: You can buy a D by bidding 2+, hundreds of them a day. The higher the bid, the higher the exposure.

Most app stores use the CPD model for billing, which is costly and has average volume. The cost varies depending on the platform, roughly 3 to 5 yuan per download. Baidu's D is the cheapest.

Advertising Platform

Since the app store cannot get the volume, we have to find other ways. Advertising platform is a more convenient channel now, with a background, real-time monitoring, hosting, and self-control. If you need a large amount of funds to sign an annual contract, you can go to the official headquarters to open an account. Generally, you can go to a third-party agency to open an account (third-party agencies have rebates, can provide custody, and are equipped with optimizers). If you go to the official one, you can only watch the background every day.

According to our current account opening results, we simply rank them (only personal opinions):

• Tencent Smart Push: Equipped with optimizers, the billing method is CPC (mainly Tencent Video PC, Tencent News client on the mobile backend). Among them, Tencent News client and Tencent mobile client have higher traffic, and the initial CPA cost will be higher than 10 yuan/piece. After one week of optimization, the CPA cost can be controlled at 5 yuan/piece. There is also a chance (when the character is exposed) that the cost can be reduced to 1 yuan, and the user activity is high.
• NetEase Youdao: Equipped with optimizers, the billing method is CPC (mainly including NetEase Youdao Dictionary bottom-line banner, Kantianxia information flow, dictionary discovery, and Baidu Magic Picture advertising space). Among them, the two positions of Kantianxia information flow and dictionary were found to have good conversions, but the cost was also higher than 10 yuan each. PS: There are many foreign language apps and websites, and the bids for them are very high.
• Toutiao: Does not provide optimizer billing methods CPC and CPT. There are restrictions on materials (social products cannot use materials with human facial portraits). We mainly use CPC method for delivery, starting from 1 yuan per click, otherwise there will be basically no traffic. The CPA registration conversion cost during the campaign is higher than 10+ and is being optimized. Continuing to work hard on optimization (no optimizer, high optimization difficulty coefficient, find an agent to open an account and they say they will be equipped with an optimizer)
• Tencent Guangdiantong : Equipped with optimizers (only provide optimization suggestions, specific operations need to be performed by yourself), billing method is CPC. There are many advertising models (mainly App Store downloads, native advertising, text link advertising, etc.). Communicate more with optimizers according to different products. The CPA activation cost is about 3 to 5 yuan.
• Wifi Master Key : It is equivalent to an alliance with a background. You just need to upload a few banners and an installation package, and you don’t have to worry about it. The CPD billing is 0.6. The CPC billing is 0.3, and there will be exposure. But there are only a few hundred per day.
• Sina Fans Pass : Equipped with optimizers, the billing method is CPM, one CPM is more than 20. At the end of the first phase of delivery, the exposure was high, but the conversion rate was not ideal.
• (Under testing, not in the ranking) Shenma Search: Equipped with optimizers, billing method is CPC, (mainly displayed in UC browser search), optimized keyword bidding model.
• (Overseas volume testing) Google Ads: equipped with optimizers, billing method CPC (similar to Guangdiantong backend, mainly displayed on foreign APP banners, search engines, etc.) Optimize for a period of time, the activation cost can be controlled at 2 yuan

For advertising platform ads, the key lies in the optimization of image materials, copywriting materials, delivery time, region, target audience, etc., which requires optimizers to conduct more analysis. The quantity and quality of users brought are still objective. You can choose to try it, and cherish it.

Network Alliance

As long as you have money, online alliances can take up more than half of your total amount, but the quality of customers is low, which is a step that most financing companies will take.

Most alliances are divided into two categories: A Recommended Positions (small volume, relatively high quality) and B Points Walls (large volume, low user quality).

How to find channels? You can join a channel group or channel website (CPA Home, CPA168, etc.). It is very easy to find 10 channels a day. Finally, we have stabilized long-term cooperation with more than a dozen K-level companies. (If necessary, I would like to recommend it to everyone)

[Application category] Android CPA registration fee is 2 yuan/piece. IOS CPA registration fee is 2.5~4 yuan/piece.