What benefits can WeChat Mini Programs bring to businesses?

Nowadays, mini programs are becoming a product that more and more companies are paying attention to, and they have been very popular since their launch. Because his value and influence in the industry are considerable, which is obvious to all. Therefore, many companies are even willing to spend hundreds of thousands of dollars to develop a small program. So, what benefits can mini programs bring to them? What benefits can WeChat Mini Programs bring to businesses? Let’s follow Feng Chao from Dongguan to find out more!

What benefits can WeChat Mini Programs bring to businesses?

Attract old customers to come back again

(1) Establish a membership system through the mini program platform to accumulate loyal users

At the same time, online and offline channels are opened to develop members. Customers can apply for membership cards offline or apply to become members online. They can also become members by sharing and following store activities and enjoy membership rights. Merchants register member-related information and integrate it into the member information database. Points can be accumulated with each consumption or participation in activities. When the points reach a certain amount, the membership level can be upgraded. Members of different levels enjoy greater discounts when making purchases on the mini program.

At the same time, through the user management platform, merchants can organize and analyze member data, push relevant promotional activities to members on special holidays, attract customers to consume again, and increase repurchase rates.

(2) Use marketing activities to activate dormant customers and increase marketing revenue

Take advantage of holiday hotspots such as Double Eleven promotions, Christmas discounts, Valentine's Day, etc. to plan related themed activities on the mini program, and use the marketing tools developed by the platform, including membership cards, points, coupons, face-to-face payment, stored value, big turntable, golden egg smashing, scratch cards, Jijile, bargaining (to be launched), etc. to attract customers to patronize again.

Expand business through multiple channels

(1) Establishing its own WeChat food delivery platform, getting rid of third-party platforms, and improving food delivery efficiency

Merchants can set up food delivery services for customers in the background, integrating all functions required for business operations such as marketing, membership, food delivery, payment, and shopping malls. Through WeChat marketing and membership systems, merchants can attract customers to consume on mini programs through multiple channels, leverage marketing tools to promote secondary consumption by customers, open up all aspects of food delivery, get rid of third-party platforms, and improve food delivery efficiency.

(2) Store management, integrated business district, and improved resource utilization

When merchants have made profits to a certain extent, they can expand their business by opening chain stores. With the help of the mini program's multi-merchant management system, they can manage different branches online, implement multi-level account management, improve resource utilization, and check the operating data of different mini program stores at any time to achieve efficient operation management.

It will definitely be a major trend in the future development market. At present, its strong market competitiveness has been fully demonstrated, and its market competitiveness has been continuously and rapidly improving. Therefore, its value will be further developed. It has brought the company into a new era, greatly increased its development speed, promoted its marketing, and brought it immeasurable huge benefits.