How to select negative keywords? Where to set negative keywords?

Friends who have done SEM know that after the account plan, units, keywords, and creativity are reviewed and approved, the other work is to start the account, analyze the data, turn off unimportant or industry-irrelevant words (or negative keywords). So how to select negative keywords? Where to set negative keywords? Let’s learn more about it with Feng Chao from Dongguan SEM Promotion !

How to select negative keywords? Where to set negative keywords?

1. Thinking method [negate all the negative words you can think of in advance]
A professional SEMer should have a detailed understanding of his company and products. He should know which words are within the business scope and which are not. He should set all words that are not within the business scope as negative keywords in advance, so that he can save a certain amount of promotion costs in advance.
For example, an educational institution specializing in "bidding training" can use "hosting", "outsourcing" and "seo" as negative keywords for the account.

2. Tool method: In the search term report of the Fengchao account, in some statistical software, such as search term report, Baidu Statistics, CNZZ, etc., or in some online communication software, such as Shangwutong, Baidu Business Bridge, Leyu, etc., you can check which search terms netizens use to find the company. By analyzing the search terms, we can add those useless search terms to the negative keyword tool.

For example, if a company’s business is computer training, and we use statistical software to see some search terms that trigger the keyword “computer training”, we can select negative keywords based on the search terms.

How to select negative keywords? Where to set negative keywords?
1. Save as much as possible. In Fengchao accounts, there is an upper limit on negative keywords. Some larger accounts may not have enough negative keywords. After accumulating a large number of negative keywords over time, as a professional SEMer, you must be proficient in the technique of merging negative keywords, so that you can save the number of negative keywords.