A guide for preventing insults in self-media, you will regret not having read this book when you need it!

How to “prevent scolding”? Generally speaking, it can be discussed from three aspects. The first is the deep meaning of "scolding" and the reasons behind the meaning; the second is the position of "scolding and being scolded"; the third is to use the reasons and positions as a reference to extend the two "degrees" (speed and attitude) that self-media should have.

After all, how to view being "scolded" is a "Li Yunlong-style" question. For self-media, after producing content, once the views are contrary to those of the general public, it is very easy to become a Japanese artillery tower. The content consumers who have been hungry and thirsty for it will definitely be eager to smash the other party's breasts.

At this time, you can of course choose to do as Li Yunlong did, draw your sword and fight with him immediately. We can also learn from the fine traditions of socialism and regard it as a contradiction among the people and laugh it off.

Therefore, Guide 1: You can also summon the third battalion commander, pull up your "Italian cannon", and fight to the death with the readers, and finally fight from the desk to the vegetable market, both wanting to strangle each other, following the casual routine of "love is not something you can buy whenever you want".

There is also a second guideline: proactively screen readers, write some health-preserving chicken soup every day, actively filter out advanced readers and aggressive readers, and manage your own piece of land peacefully.

However, I think there should be a third guideline, which is to understand what the self-media should output and what to criticize after carefully analyzing the reasons for being scolded and the audience's mentality. In this way, while doing a good job in self-media, you can gallop with your readers and laugh at life.

The two meanings of "swearing"

When we provide guidance, we should follow a general principle, namely: cause analysis.

When it comes to "swearing", China is a country that pays great attention to the art of "swearing". From north to south, there is the rough "fuck" in the north, the gentle "niang xippi" in the south, and the "fuck" that is used throughout the country. Basically, unlike foreigners who say "Fxxk" at every turn, our culture is profound and extensive. We can always connect several unrelated verbs and nouns with your family and a certain organ, and use the most verbal insults. If we add time modifiers before these word combinations, such as: "XX eighteenth generation", it will be even more refreshing and enlightening.

However, verbal disputes are mostly just an outlet for emotions. Just as "demand" is divided into two levels: "need" and "want", "scolding" also has dual attributes - "spraying" and "criticizing".

Language (oral and written) is the most direct symbolic form of expressing emotions after body language and eye contact. From an emotional perspective, "swearing" is also a subjective comment that reflects a person's mental outlook and emotional need to dominate the host-guest relationship.

Of course, after "scolding", we can reap the joy of being temporarily dominant, but we will also be influenced by the feedback of "the reality is that I cannot control my emotions", and finally we will inevitably reveal guilt and embarrassment.

"Spraying" is the most typical situation. Against the backdrop of the rapid development of the Internet, we once firmly believed that "no one knows you are a dog on the Internet." This consensus diluted guilt and embarrassment to the minimum, and the cost of doing evil was almost zero . In the early days of forums, after we posted something, we would often receive greetings like "May the entire family of the poster die", which was the bitter fruit of "doing evil" that could not be traced back.

With the further development of the media, the previous consensus has changed - "Everyone on the Internet knows that you are a dog." The development of social media and search tools , and the extension of "human flesh search", have made "evildoers" ashamed.

But there is a second half to this consensus, namely: "Everyone on the Internet knows that you are a dog, but no one wants to care about you." For media users, the word "spray" is too small for their psychological acceptance capacity, just like being hit by a stone on the road, no one will care about the stone. Therefore, after everyone has a media microphone, "evil deeds" have changed from being untraceable to not being traceable.

At this point, spray guns are rampant, as if emotions always override justice. Everyone wants to rule the country with public opinion and use their mouths or keyboards to open a God's perspective. From Mimi Meng to Luo Er, to tigers hurting people, or celebrities cheating on their partners. They all use "spraying" as a weapon and frantically take sides on various social platforms.

As for self-media that are content producers, no matter what kind of person they are, they will just criticize them first. This has caused many people to be innocently implicated. I once read an article about entrepreneurship , and there was an extremely interesting comment, which is as follows:

"I haven't watched it, so I don't dare to criticize it. I'll change to another sports column to criticize it, because I often see big breasts and fat buttocks in the sports column, so I dare to criticize the editor."

I believe that the author of the article is also in a dilemma. However, the poor editor had already fainted in the toilet from crying.

Therefore, "spurting" is just an instinctive release of emotions, in which psychological factors such as venting anger, boredom, and self-superiority play a major role. When it comes to trolls, we might as well use rationality to deal with emotion, and ignore to deal with attention.

But not all readers are like this. They will focus more on the more rational "criticism" level.

In comparison, "criticism" is a kind of discussion and suggestion. For content producers, we criticize their views, correct their words and sentences, and clarify their ideas, which should be welcomed and readily accepted by self-media.

For example, I recently saw a headline article on a certain platform. There were countless people criticizing it, but only one reader carefully sorted out the structure of the author's article and put forward his own opinion. This move not only adds a lot of points to the reader group, but also makes the author feel very gratified.

After completing the "accumulation of original readers", the top priority is to improve your own posture level, filter readers, or guide readers from "trolls" to "critics".

In this process, "emotional guidance" is a means and cannot be regarded as an end.

A certain big account once tasted the sweetness of success by instantly gaining 200,000 followers with an article titled "To the Bitch", but since then it has been increasingly sinking into this highly emotional writing style. However, the author has long forgotten the positioning he gave himself when he debuted in the independent magazine "The Chorus" published by Han Han in his early years - an interesting cultural scholar.

To give an analogy: strong emotions are like a sharpened weapon, which will inevitably be directed at others with strong aggression, but the owner is often also easily harmed by it.

The position of "scolding and being scolded"

When it comes to "spraying" and "criticizing", there are emotional interpretations other than instinctive and reflective ones. How we view the positions of content producers and readers can also provide a certain reference for self-media to prevent being scolded.

It goes without saying that the two positions are definitely different. Then, the two perspectives of content producers and readers are derived from the differences: one is the subjective perspective of content producers when looking at phenomena, and the other is the reader's objective perspective and the God's perspective with retrospective judgment.

From a subjective perspective, when interpreting a certain subject, due to preconceived positions, content producers will focus more on one point and generate systematic content based on this point, which will inevitably result in an inability to cover all aspects of the view. For example, if we criticize the Kuomintang as reactionaries as our theme, we will certainly have a narrow view of the Kuomintang's positive historical evaluation. This is often the focus of readers' criticism. If you write good things about Baidu, it must be because Robin Li gave you money. If you are optimistic about WeChat mini-programs , you must be a lackey of Tencent.

We are often infected by this sentiment and applaud - "Simple, direct and rough Dafa is good!"

In the trance of scolding and being scolded, readers hope that self-media is God, but at the same time they feel that they are more like God, and they are reluctant to do so. The readers' objective perspective makes them more like a judge, as if this group has returned to the Chinese language examination hall of the college entrance examination, where they get 5 points for correcting a typo and 10 points for correcting a grammatical error.

If you don't have a good grasp of the objective perspective, it's easy to fall into the trap of self-superiority. for example:

"I already knew your point of view. Do I need to tell you?"

"The theory you quoted is too low-end. XX Dafa is better."

"Why not let me be the editor!"

…

Of course, for self-media, whether facing "spraying" or "criticism", the iron must be strong before it can be forged. If you are afraid of being scolded, why post articles?

The Ultimate Guide to Preventing Swearing - Two "Degrees"

When we respect and use the power of mass communication, whether as the media or as self-media, we should adhere to two "degrees". One is speed, and the other is attitude. This is also the ultimate guide to preventing verbal abuse.

In order to prevent being scolded, self-media should look for interpretations and references from the audience and position. More importantly, we should pay attention to these two "degrees".

In terms of speed, current affairs are changing with each passing day. For information content producers, it is particularly important to keep up with the pace objectively and impartially. However, objectivity and fairness are always the speed limiter.

I remember the blunder of an earthquake in a certain area last year, and the passing of many veteran artists. Both the media and the self-media forgot to examine things objectively in the pursuit of speed.

It feels fake that there is no criticism for this.

When it comes to this issue, the "bottom line" and the "upper line" are equally important. That is, to what extent can the self-media with the least attitude achieve, and to what extent can the self-media with the most attitude achieve?

The bottom line should be "reasonable facts and details." There is no need to talk much about facts and details. That is the common ethics of all media people.

The key point is the word "reasonable".

Being reasonable means not having to demand objectivity and truth . For self-media with limited resources, this is a relatively appropriate suggestion. Just like many stories on Zhihu that start with “I have a friend”, no one cares whether they are true or not, as long as they are reasonable.

The opposite of rationality is, naturally, curiosity. The best example is "Pang Mailang's Dandruff" in "The Panic Pang Mailang". This detail is too bizarre, so it's no wonder that people often complain about it. When People magazine produced the interview recording, people were not concerned about whether it was true or not, but rather that it was too disgusting and full of suspicion of being an attention-grabbing effort.

Another similar example is "The Cruel Story of the Lower Class: A Video Software in Rural China", which piles up all the one-sided curiosity parts into an unreasonable world. The result was that his account was blocked for a month after being reported, which was reasonable.

The opposite of being reasonable is to take advantage of information asymmetry and create false information. These types of monsters are usually low-level and will soon reveal their true colors, so there is little value in discussing them.

What extent can the most opinionated self-media achieve? I don’t want to cite the example of a domestic self-media here, lest some readers accuse me of recommending something, although it is difficult. But the fact is that there are people in China who can achieve this level. I would like to cite the example of a director who cannot be criticized to illustrate what a most opinionated self-media outlet can achieve. That person is Akira Kurosawa.

When later generations evaluate Kurosawa's works, they often use this sentence: "Every one of his works shines with the brilliance of humanity."

The human charm in Kurosawa's works comes from the complex description of human nature and the philosophical thinking on life and destiny. Of course, it is too difficult to set this as a goal, but having the right goal is at least not a bad thing.

Finally, the self-media prevention guide for insults. Prevention is only one aspect, but the focus should be more on the self-media itself. Whether the spray gun causes you 10,000 points of damage, or you are beaten by readers with advanced theories, we should stick to an attitude towards major issues.

Attitude is the key.

After all, building a harmonious society starts with me. Correcting the speed and attitude is what it means to "build a harmonious socialist relationship between self-media and readers" (yes, this is very socialist).

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